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When choosing cosmetics, you should consider the following two aspects:
1.The quality of cosmetics.
First of all, the most important thing in choosing cosmetics is to see if the quality is ***. Generally speaking, it is better to choose famous factories and brand-name cosmetics, because the equipment of famous factories is good, the product standards are high, and the quality is high, and brand-name products are generally trustworthy products and are relatively safe to use. Do not buy cosmetics without manufacturers and trade marks, and pay attention to whether the product has an inspection certificate and production license to prevent counterfeiting.
Also pay attention to the production date of cosmetics, generally cream, cream, honey products as far as possible within one year of the factory.
Secondly, learn to recognize the quality of cosmetics.
Recognize by appearance: Good cosmetics should be brightly colored, elegant and soft. If you find that the color is dark and dirty, and the shades are different, it means that there is a problem with the quality. If the appearance is turbid, the oil and water are separated, or there is flocculent, and the paste is dry and cracked, it cannot be used.
Identification from the smell: the smell of cosmetics is some elegant, some strong, but all are pure. If it smells pungent and strange, it means that it is a shoddy or spoiled product.
Identification from the feeling: take a little makeup and gently apply it to the **, if it can be evenly and tightly attached to the skin and has a smooth and comfortable feeling, it is a delicate texture of cosmetics. If there is roughness, stickiness, or even itchiness and dryness after application, it is inferior cosmetics.
2.Personal and environmental factors in the selection of cosmetics, in addition to the quality of the cosmetics, but also take into account the user and environmental factors.
According to the type: oily** people, to use a clean lotion skin care products; People with dry skin should use nutritious moisturizing skin care products; People with normal skin should use gentle skin care products.
According to age and gender: children are young and tender, with little sebum secretion, and special skin care products for children must be used; The elderly** atrophied, dry and thin, should choose skin care products containing oil, moisturizing factors and vitamin E and other ingredients; Men should choose men's skincare products.
Depending on skin tone: When choosing cosmetics such as lipstick, eye shadow, foundation, nail polish, etc., it is important to match the shade of your skin tone. People with fair skin should choose cosmetics with sun protection.
Depending on the season: Depending on the season, the cosmetics used will vary. In the cold season, it is advisable to use cosmetics with moisturizing and moisturizing properties, and in summer, it is advisable to use lotions or powders.
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The profit should be high in cosmetics, this kind of according to your boss, some cosmetics stores have very low wages, while clothing stores have very high wages!
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It would be better to sell cosmetics. The profit of cosmetics is higher than the profit of clothes, but the main thing in doing business is the individual's business acumen. Clothes and cosmetics are relatively speaking, clothes are more popular, but whether you make money or not depends on your personal purchase vision.
Cosmetics is a profiteering industry, but also a very large potential for future development of an industry, now people's living conditions are getting better and better, and their own requirements are becoming more and more important. According to statistics, the annual consumption capacity of women in first-tier cities has reached more than 3,000.
Cosmetics is both an industry and a culture, and in today's financial environment, cosmetics are the sunrise products in the market. To borrow a phrase from the Jews: the business of women and children is the best business opportunity, and cosmetics include it.
The unit price profit of cosmetics is relatively high, and the cost required is also relatively large, so it is necessary to choose effective products, and short-term operations can see profits. The selection of clothing should be suitable for the crowd, the quality should be good, the operation space should be relatively large, suitable for long-term development, and multi-directional realization.
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Selling cosmetics wages at the end of a month plus commission, the income is still about 6k or more, some well-known brands of cosmetics counters do well if the salary is still very high, some counter brands do well if the monthly income is not a problem, and the counter treatment is also good, such as Shiseido, MAC, etc., in addition, formal employees, the company manages social security, and will also enjoy some benefits.
Cosmetics sales skillsCosmetics are a product that women love, and they are selling like crazy in the market, and you can take a look at the following sales techniques to familiarize yourself with the characteristics of the products you sell. Advantages, disadvantages, strategies, technologies, varieties, specifications, publicity, competitive products, alternative products. Especially in front of customers, it is important to show that they are very familiar with the product in order to promote sales results.
You have to try these products for yourself and experience them for yourself to understand which product is suitable for what**. Convince your customers more.
It's okay to read more information about cosmetics, and know that you will not be defeated in a hundred battles. Rationally analyze the advantages of the cosmetics you want to sell over other cosmetics, for example, what kind of technology is used in this cosmetics, what ingredients, what are the benefits of each ingredient, etc. When introducing, you can also teach customers some massage and maintenance techniques or small home remedies for the body and **, they will think that you are very professional, and you are very researched in this aspect of beauty maintenance. >>>More
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The vast majority are true, but there is a small amount of js!The profit of cosmetics is already very high, and many of the ** online and specialty stores or shopping malls are about half the same! How do I find a trusted business? >>>More
The sense of the times is strong, the quality is passable, the first is more reasonable, in line with the aesthetic habits and consumption habits of the Chinese side.
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