When the real estate starts to sell, why are there good floors left?

To put it bluntly, it is the developer to cover the market and sell, which is also in line with the mentality of Chinese people buying houses, good floors, good prices, in fact, the cost of a building, each floor is similar, good floors and bad floors cost are the same, developers want to make more money. Create a scene of hot real estate sales, and in addition to the developer's trickery, show the owner the sales control table, and tell everyone that the floor has been robbed, and these imperfect houses are naturally not worried about sales. This period is usually the quasi-existing stage.

<> many real estate projects are not very well-known when they are first put on the market, at this time, in order to attract more popularity, developers will come up with some bad units for discounts and sales, which can improve the popularity of the real estate and attract more customers. Every real estate company does this, and there are also tax implications. He's not going to sell all the houses in the property.

I work in a property company, and I have turned around to build several communities, and this phenomenon exists. There are vacant houses in every community, and there are more than twenty or thirty units. This is the sales strategy of the sales office.

What remains is not only a good floor, but also a good location. It is often said that it is good to sell, forcing you to buy bad ones, or not to open. When you buy something you don't want to buy, you can increase the price of the good one, and sell it quickly if you don't increase the price.

In the real estate market, everyone has always bought up and not bought down, and under normal circumstances, those good houses must be higher than other houses, if the developer sells these good houses at the beginning, it will be relatively high, in the real estate industry.

, many times it is not indispensable. Without this suite, there will always be the next suitable one. Therefore, the most feared thing about buying a house is the premium of the housekeeper, in this way, once the ** rises to an unreasonable range.

The value for money has become very low. The developer has seized people's careful thinking of being greedy for cheapness, and the early stage is the best house, various activities, to attract customers to use. It is also a test of the market, try how to price.

Initial sales: When the property starts to sell, the developer always starts selling the buildings in the more remote locations first, while some buildings with better locations do not open for sale. This is because at the beginning, at the beginning of the real estate sales, the developer wants to gather people, first tell the customers who need to buy a house, I will start selling here, so that everyone can come and see the house.

Because everyone's concept is different, some people think it's a good floor, and some people think it's not good, plus a better floor, it may be more expensive, so it will be left.

Generally, good floors may be more expensive, so some people don't have so much money to buy a house, and good floors may not be able to afford it, so these floors may be left.

Yes.

Because this is to disrupt the rhythm of buyers' home purchases and limit the range of choices of buyers. Because the buyer knows how to choose a house before he goes, he knows what is good and what is not, the buyer is confident, and the sales staff pour a basin of cold water down, it will disrupt the buyer's position, originally to choose well, now the buyer's attention will be limited to a few floors recommended by the sales staff! The house selection cheats that I learned before have also been thrown out of the clouds!

I can only listen quietly to the sales staff to introduce the advantages and disadvantages of the remaining suites to the buyers!

The second is to deal with the bad floors, if you really choose all the ** open and fair for everyone, sure the good floors will be selected in advance! And those with bad lighting, unlucky floors, equipment floors, top floors and bottom floors will be smashed in your hands!

Again, hunger marketing.

If there are more ** provided, there is no hurry to buy a house: slowly choose a floor, slowly grind**!

Notes:

1. The same house type, different floors, its ** is often different. If the buyer's economic conditions allow, then the buyer can choose the ** floor type, but if the buyer's economic strength is weak, then you may wish to choose a slightly worse floor.

2. Buying a house is to live a better life for yourself, so no matter how little money the buyer has, don't buy the bottom and top floors.

In fact, less than 200 people out of a thousand people on the scene really bought, and the others were all trusted, so you will find that there are so many empty houses later, and no one actually buys them, because I was deceived, mother's. Now you know what's going on.

Selling a house is doing business, and there are routines for doing business.

The real estate was sold not long after it was put on sale. What is the reason for this?

In the past, housing prices are changing with each passing day, and the market is seriously insufficient.

However, the property market is cold, buyers have a strong wait-and-see mood, in this situation, if the real estate can still be "sold out", often because of these three words: many routines.

So, what kind of routine is the real estate playing?

Routine 1: Cover the plate and reluctant to sell.

When the market is not good, or when the house price is on the rise, some real estate companies without capital leverage tend to keep the best in their own hands and wait until the market is better or better.

Of course, there are good and bad in the same real estate, sometimes real estate companies will "cover" the floor is better, the house design is better, first sell those floors are not good, the house design has a hard injury, and wait until this part of the ** is almost sold, and then release the good**.

Routine 2: Intermediaries and REITs "grab houses".

When the market is sluggish, real estate sales are booming. There are generally two reasons for this, one is that the real estate product is really good, and the house price is hugely attractive to buyers. And for another reason: it's a smoke bomb.

Sometimes, when the real estate is on sale, there will be an all-night queue in front of the sales office, which must be the attraction of the real estate to buyers? Not necessarily. It is understood that some time ago there was a phenomenon in a real estate in Shenzhen, however, the queue is an intermediary, the reason for queuing is "the minimum intermediary commission of 100,000", therefore, the real estate to create a "house grabbing" phenomenon, in addition to attracting buyers, to impress the intermediary is also a way.

In addition to the intermediary "grabbing the house", sometimes, the real estate will also direct a "real estate trust" and "grab the house" drama. Some buyers on the spot will be ignited by the atmosphere, and as soon as their minds are hot, they will sign a contract; And some buyers will be shocked by the news of the robbery, will go to the sales office to inquire about the situation, even if the sales office has played the "sold out" news, but also let the buyers lucky to meet the "check-out".

Routine 3: Internal subscription and house mortgage.

Sometimes, the property will be sold to internal employees at a low price, and this will naturally be counted in the sales performance.

There are also times when real estate companies need to mortgage because they want to borrow from banks, and these mortgages can only be mortgaged after the real estate companies repay the loans.

In addition to the routines introduced above, some real estate projects will also operate in this way - "long customer accumulation time, less sales", which can also create the phenomenon of "liquidation" when the sale is opened.

Now the house can be said to be hot, if we say that it is a new real estate opening, everyone will rush to buy the house inside, want to pick out a suitable house for themselves, I don't know if she has encountered it when buying a house, a situation, is to let us run in to buy a house when the house is newly opened, but after asking the sales lady, the sales lady will tell us that the whole house, the other rooms have been sold, and now only the top floor and the ground floor are left.

When we first hear this situation, we may think that this house is selling too well because the overall sales are too good, so it is selling too fast now, and all the houses have been selected, leaving only the top floor or the ground floor? Or is it that the developer is just a kind of routine that wants to go out of the top floor or the bottom floor, after all, the house has just opened, even if the current housing market is good, it is impossible to say that it is so fast to sell all the houses, I believe that many friends will have this concern when buying a house, so in the end for the developer said that all the houses have been sold, and now only the top floor and the bottom floor are left, whether this situation is true, we can tell you very clearly, It's just a trick that developers use to market the top and first floors.

The first floor and the top floor sell the fastest, but when the building first opens, these two floors are generally sold first, so that the hard-to-sell floors can be sold faster. In this way, the later sales are easy to sell, and the pressure on the real estate will be much less.

This is to take advantage of your psychology of being in a hurry to buy a house, and use the rhetoric of "about to be sold out, only n sets left" to fool around, on the surface, it is really not easy to grab such a real estate, and the salesperson thinks about himself everywhere, and there is an inexplicable gratitude. However, what you don't know is that this real estate is not long after it opens, and it is true that some can be sold, but there is really no salesman who said "there is not much left", so it is best not to listen to such a situation, this is the sales office with a kind of hunger sales, creating the illusion of a shortage of hot houses, if the project is good, easy to sell, it may really be only a few sets. If the project is average, it is possible to sell the "bad one" first.

This is definitely not true, he is just saying it so that his sales can reach a performance target. The reason makes everyone feel that his building is really selling well, and it's just a way of starvation marketing.

Newly opened real estate, the sales office only said that there is a floor and the roof left, that is a means of sales, first of all, only the first is not good to sell, the back of the good to sell can be easy to sell, and at the same time to create a very hot appearance, easy to make the buyer anxious to start.

Hunger marketing, the first floor and the top floor are the most difficult to sell, and the real estate company naturally wants to sell it early. And there is also a lot of room for price increases in other layers, and if the location is good, the price may rise at any time.

Generally, the first batch of buildings sold in the better real estate are the top floor and the ground floor, which helps the sales of the overall real estate.

Often those properties that have just opened are only the first floor and the top floor, in fact, the fact is not sold so fast, it is often left with some of the best real estate, to the end of the ****.

Not really, it's just some routine of the developers.

Many real estate businesses in order to create a real estate tension phenomenon will hire "REIT" to create the opening that is "empty" situation, the purpose is to attract more consumers, everyone thinks that good things are to be robbed, such a hot real estate in all aspects of the quality must be very good, if you also think so, you will be in the business routine, the seller of the house is never short of houses to sell, how can there be a situation of short sales, just to attract more consumers.

2. Deliberately prepay the "deposit" to force out**.

Friends who have bought a house know what a deposit is, the deposit is a sum of money that we have to pay when we sign the purchase contract when we buy a house, also known as an advance payment, but this deposit is different from the "deposit", it does not have legal benefits, so some people who sell houses use this to trick consumers, if the consumer pays the deposit, there is another person who wants to buy out of a higher **, then our deposit will be returned, the house will be owned by others, many real estate developers take advantage of this, to raise the priceto create a house fire phenomenon.

3. Cover the plate and reluctant to sell.

The last point is to cover the market and reluctant to sell, a real estate has some units that are not good or the floor is not good, consumers are unwilling to buy under the same conditions, so the developer will pick out these types of houses in advance, and tell consumers that other house types are sold out at the time of opening, only these few sets are left, and many consumers will ** the road and buy these not very good houses.

It is just a routine for the developer to want to go out of the top floor or the bottom floor, after all, the house has just opened, even if the current housing market is good, it is impossible to say that the house will be sold at such a fast speed, I believe that many friends will have this concern when buying a house, so in the end for the developer said that all the houses have been sold, and now only the top floor and the bottom floor are left, whether this situation is true, we can tell you very clearly, It's just a trick that developers use to market the top and first floors.

When I first came to the real estate, the sales office said that there was only the first floor and the top floor left, which was a hunger marketing strategy. The first floor and the roof are the most difficult to sell, so you can sell the hard-to-sell floors first, and it can create an atmosphere of panic buying.