Heytea releases the standard for quality real milk, what is the standard for milk in milk tea shops?

The industry has been comprehensively upgraded, the use of milk raw materials continues to strengthen the quality promotion of products, popularizes the application of real milk, rejects creamer, and helps the nutrition of the whole people by using high-quality real milk raw materials.

The cows are Holstein cows, precise feeding, and the whole process is digitally managed;

In the process of processing, nearly 20 indicators of milk should be tested authoritatively;

Refrigerated milk is transported to the store in a cold chain for 12 hours, and is used up on the same day when it is packaged on the same day.

The standard for using milk should be milk, and the shelf life should be within a few days, and fresh ingredients should be selected.

Recently, based on its years of experience in controlling the quality of real milk raw materials, Heytea has released the "Heytea Quality Real Milk Standard", and jointly launched the "Initiative for the Use of Freshly Made Milk Tea Quality Milk Raw Materials" with China Consumer Daily, calling on the industry to comprehensively upgrade the quality of milk raw materials and continue to strengthen product quality. Heytea releases the standard for quality real milk, what is the standard for milk in milk tea shops?

1. "Hey Tea Quality Real Milk Standard" specification.

The "HeyTea Quality Real Milk Standard" released this time is a set of specifications based on the strict regulation of the application of real milk over the years, and the gradual precipitation and summary of Heytea, which has made clear provisions in the four links of real milk source, processing, warehousing and transportation, and store use. Specifically, it includes 14 sub-criteria such as the selection of milk source farms, the use of fresh raw milk as raw materials, the protein content of real milk raw materials is high to the national standard, the cold chain transportation of refrigerated milk from the warehouse to the store within 12 hours, and the use of real milk raw materials in stores on the same day.

2. The status of milk tea at the same price.

Competing or mid-range milk tea products at the same price can also follow up with "real milk" and use good products to impress customers. Moreover, you need to clearly indicate the raw materials you use in the ingredient list, especially for ready-made products, and there is basically no raw material description. This also leads to the fact that the right of interpretation is all in the store, and consumers do not have any right to know.

For Mixue, I think legal additives are open and transparent, I think it's okay, but we resolutely oppose those brands that sell dog meat with shoddy and sheep's heads.

3. Why is it strictly stipulated that bubble tea shops use real milk?

Compared with the milk tea with real milk and the milk tea with non-dairy creamer, on the one hand, the taste difference is larger, the milk tea made with real milk has a richer taste, the milk tea and tea fragrance are intertwined, fragrant but not greasy, and the natural milk flavor is incomparable with any additives. What's more, there is also a significant difference between the two in terms of nutritional value, and real milk is very rich in protein and calcium, which can be an effective way to consume trace elements required by the human body.

Postscript: Actually, for this kind of behavior of Heytea, it must be strongly supported and supported! The milk tea industry is rolled up, and real milk should be used, so that we can drink it with confidence!

Heytea calls on the whole industry to use Zhen milk as a raw material, which is indeed likely to set off an involution in the beverage industry. Mainly because of the impact of the epidemic, everyone's desire to consume is gradually decreasing. Milk tea is not a necessity in life, and the vast majority of people will not choose milk tea if it is not necessary.

You must know that the ** of a cup of milk tea for a chain brand like Heytea is about 30 yuan, and even a cheap product is 20 yuan. Therefore, it is more expensive, and the reason why we want to call on everyone to use real milk products this time is to be able to improve the quality. <>

First, doing so may indeed lead to involution. In the past few years, the reason why bubble tea shops have sprung up like mushrooms after a rain is mainly because at that time, the main domestic milk tea brands were still concentrated in low-end brands such as Mixue Bingcheng. The injection of capital has made everyone see that it can be successfully listed by opening a bubble tea shop and charging franchise fees.

Once it can be successfully listed, it can obtain very low access to financing. <>

Second, this is a good thing for Heytea. Heytea's current business strategy is mainly because the industry itself has been very introverted, which is mainly because the industry itself has been very introverted, in recent years, there have been many milk tea brands in China, except for some low-end flagship products, most of them are high-end brands. Heytea can really use high-quality raw materials, then it can indeed attract some loyal consumers.

Third, the current market growth rate of the milk tea industry is still very fast. Although consumption is relatively weak, in China's current industry report, from 2021 to 2026, the compound growth rate of the milk tea industry can be as high as 20%, and the size of the entire market may exceed 300 billion by 2020. So the current business strategy of Heytea is to survive until the milk tea industry matures and they can get a place.

Of course it will, such behavior is too selfish to harm others and not to oneself, we must learn to compete fairly and not use some small tricks.

Possibly. The competition in the milk tea industry is already relatively large, and if the requirements for raw materials are more stringent, it may speed up the competition.

It will definitely set off the involution of tea raw materials, but this practice is very good, and it can promote consumer consumption.

Heytea calls on the milk tea industry to use real milk, which can produce the impact of the difference in the impact of the impact is to gradually improve the quality of milk tea in China. The reason why China's beverage products have no way to go out is mainly because they have followed the strategy of low-price dumping before. For example, we see that Mixue Bingcheng, which is currently the most widely promoted, has the most stores in China, but its ** is relatively low, and the raw materials used are also the most ordinary.

Therefore, if Heytea's promotion can really succeed this time, it will indeed subvert the entire milk tea industry. <>

First, you can let everyone use real materials. The profits of milk tea are very exaggerated, which is why there are more and more milk tea brands now. Judging from the current industry report, China's milk tea consumer goods market may exceed 300 billion yuan in 2026.

The vast majority of the market will be eaten by these chain brands, so it is extremely important to determine your high quality at present. <>

Second, why don't you use good ingredients for milk tea? First of all, because the compound taste of milk tea is relatively heavy, through a variety of condiments, in fact, we will not have a good distinction when we eat some bad raw materials. This also leads to the fact that when using raw materials, most other manufacturers do not deliberately use some better raw materials considering the impact of cost.

Although the cost of these raw materials accounts for a small proportion of the entire milk tea operation. <>

Third, for Heytea, you can brush up on a wave of goodwill. In the current milk tea industry, Hey Tea's ** should belong to the existence of the ceiling, even in May this year, they said that they would reduce all the company's drinks, ** is less than 30 yuan. But even if it is like this, it is the highest in the current industry, so Heytea must make some changes in order to get enough traffic.

This includes the use of cherished milk as their raw material. And in this incident, Heytea is obviously the biggest beneficiary.

I think Heytea calls on the industry to use Zhen Milk, which is a very good move and I support it; This Nashitan industry will become better and better, and the beverage will become healthier and healthier, which is very nutritious to the human body, and the industry has enough development prospects.

This kind of appeal is worth advocating, which can better ensure people's health and is helpful to the improvement of the entire industry.

This is a very good practice, which will have a very positive impact on the industry and will also be able to generate consumer interest.