Heytea calls on the industry to use real milk, and then set off the industry involution, netizens Ju

Heytea released the standard for the use of real milk in milk tea on the Internet, and jointly issued an initiative with authoritative institutions, calling on the industry to popularize the application of real milk and refuse non-dairy creamer, I think this is a good phenomenon, after all, the high calorie of non-dairy creamer and its health risks have always been a concern for us, if it can really be solved, as a consumer is still willing to see, but if the formula is changed, will it be improved, whether it can be recognized by consumers, is also a problem.

Milk tea should be made with real milk, but many businesses use non-dairy creamer for profit and convenience. Commonly known as "creamer", the main ingredient of creamer contains hydrogenated vegetable oil, which contains trans fatty acids, which may increase the risk of cardiovascular disease, diabetes, etc.

In fact, in our daily life, there is no harm in using a small amount, which is why there will be creamer in the bubble tea shop, once real milk is used, ** will rise. However, when Heytea uses real milk, it sells expensive, so what about other milk tea brands with low sellers, is it going to be delisted?

From a health point of view, milk tea is not suitable for drinking too much, and milk tea is not necessarily the real "fresh milk", at this time Hey Tea came out to call for the use of real milk, which really made consumers' eyes shine, and they felt that their milk tea was drinking milk, which brought the highest rise, and some consumers who pursued quality could accept it, while the other part of consumers could not accept it.

There are two main reasons why it is unacceptable, one is that you should use real milk for milk tea, but you increase the price because you use real milk, which is not right. The second is that you don't drink milk tea every day, even if you use creamer, it can't have much impact on your health, so the same cup of milk tea, other brands are cheaper, why not buy it.

As a consumer, more care about whether you are deceived, if you tell consumers that it is indeed creamer instead of milk, then consumers will choose whether to accept and whether to buy, if you do not tell consumers on the premise, casually promote the product, creamer is advertised as real milk, then consumers will not do it. Therefore, whether it is "real milk" or "creamer", the milk tea shop should inform that as for whether its own ** and the product are equal, and whether they are willing to accept it, it is the consumer's own business.

In professional terms, the use of real milk powder, then it is explained that the consumption upgrade, we look at the development of the industry, as long as it involves the consumption upgrade, then the consumption will follow.

I think that in the current milk tea industry, their ** is relatively expensive, and there are more problems, so I think it can also be referred to for netizens' statements.

Many industries are now in internal inspection, because if the ** does not rise, I think the current economy is relatively down, and it is difficult to make money.

Heytea calls on the whole industry to use Zhen milk as a raw material, which is indeed likely to set off an involution in the beverage industry. Mainly because of the impact of the epidemic, everyone's desire to consume is gradually decreasing. Milk tea is not a necessity in life, and the vast majority of people will not choose milk tea if it is not necessary.

You must know that the ** of a cup of milk tea for a chain brand like Heytea is about 30 yuan, and even a cheap product is 20 yuan. Therefore, it is more expensive, and the reason why we want to call on everyone to use real milk products this time is to be able to improve the quality. <>

First, doing so may indeed lead to involution. In the past few years, the reason why bubble tea shops have sprung up like mushrooms after a rain is mainly because at that time, the main domestic milk tea brands were still concentrated in low-end brands such as Mixue Bingcheng. The injection of capital has made everyone see that it can be successfully listed by opening a bubble tea shop and charging franchise fees.

Once it can be successfully listed, it can obtain very low access to financing. <>

Second, this is a good thing for Heytea. Heytea's current business strategy is mainly because the industry itself has been very introverted, which is mainly because the industry itself has been very introverted, in recent years, there have been many milk tea brands in China, except for some low-end flagship products, most of them are high-end brands. Heytea can really use high-quality raw materials, then it can indeed attract some loyal consumers.

Third, the current market growth rate of the milk tea industry is still very fast. Although consumption is relatively weak, in China's current industry report, from 2021 to 2026, the compound growth rate of the milk tea industry can be as high as 20%, and the size of the entire market may exceed 300 billion by 2020. So the current business strategy of Heytea is to survive until the milk tea industry matures and they can get a place.

Of course it will, such behavior is too selfish to harm others and not to oneself, we must learn to compete fairly and not use some small tricks.

Possibly. The competition in the milk tea industry is already relatively large, and if the requirements for raw materials are more stringent, it may speed up the competition.

It will definitely set off the involution of tea raw materials, but this practice is very good, and it can promote consumer consumption.

Heytea calls on the milk tea industry to use real milk, which can produce the impact of the difference in the impact of the impact is to gradually improve the quality of milk tea in China. The reason why China's beverage products have no way to go out is mainly because they have followed the strategy of low-price dumping before. For example, we see that Mixue Bingcheng, which is currently the most widely promoted, has the most stores in China, but its ** is relatively low, and the raw materials used are also the most ordinary.

Therefore, if Heytea's promotion can really succeed this time, it will indeed subvert the entire milk tea industry. <>

First, you can let everyone use real materials. The profits of milk tea are very exaggerated, which is why there are more and more milk tea brands now. Judging from the current industry report, China's milk tea consumer goods market may exceed 300 billion yuan in 2026.

The vast majority of the market will be eaten by these chain brands, so it is extremely important to determine your high quality at present. <>

Second, why don't you use good ingredients for milk tea? First of all, because the compound taste of milk tea is relatively heavy, through a variety of condiments, in fact, we will not have a good distinction when we eat some bad raw materials. This also leads to the fact that when using raw materials, most other manufacturers do not deliberately use some better raw materials considering the impact of cost.

Although the cost of these raw materials accounts for a small proportion of the entire milk tea operation. <>

Third, for Heytea, you can brush up on a wave of goodwill. In the current milk tea industry, Hey Tea's ** should belong to the existence of the ceiling, even in May this year, they said that they would reduce all the company's drinks, ** is less than 30 yuan. But even if it is like this, it is the highest in the current industry, so Heytea must make some changes in order to get enough traffic.

This includes the use of cherished milk as their raw material. And in this incident, Heytea is obviously the biggest beneficiary.

I think Heytea calls on the industry to use Zhen Milk, which is a very good move and I support it; This Nashitan industry will become better and better, and the beverage will become healthier and healthier, which is very nutritious to the human body, and the industry has enough development prospects.

This kind of appeal is worth advocating, which can better ensure people's health and is helpful to the improvement of the entire industry.

This is a very good practice, which will have a very positive impact on the industry and will also be able to generate consumer interest.

Because Heytea wants to help the entire industry control and standardize in this way, which is also a key step in the quality control of the milk tea industry.

With the continuous development of the milk tea industry, the number of emerging brands in the milk tea industry is increasing, but this also leads to frequent problems in the quality control of many milk tea brands. In order to protect the basic rights and interests of consumers, many milk tea brands have begun to gradually upgrade the quality of milk, and some brands have said that they will use real milk completely. For those small and medium-sized brands, these brands also need to continue to strengthen the issue of quality, and must not take consumers' food safety and hygiene issues as child's play.

HeyTea calls on all milk tea brands to use real milk.

As one of the leading milk tea brands, Heytea said that it will use real milk for all milk teas, and called for this measure to be further upgraded to all milk tea brands in the industry. After that, Heytea will not only continue to strengthen the quality of its own food materials, but also improve the quality of the entire industry in this way, and Heytea will provide corresponding assistance for the development of the milk tea industry. <>

This is done in order to control the material specifications of the entire industry.

For a long time, because many milk tea brands frequently have various food safety and hygiene problems, these problems will also directly affect everyone's impression of the milk tea industry. If we want to make the milk tea brand develop in an orderly manner, we not only need to pay attention to the brand packaging and color of the milk tea brand, but also need to regard the milk tea industry as an industry that can truly improve the nutrition of the whole people, and Heytea has been doing this. <>

Heytea also wants to strengthen the quality control of the milk tea industry in this way.

Because the milk tea industry itself belongs to the food industry, this industry is very prone to quality control problems. If the use of milk can be further regulated, although the price of a single cup of milk tea may increase as a result, this practice can further help relevant brands to control their own quality control. In addition to real milk, each milk tea brand needs to continuously strengthen the quality of its ingredients.

It is because of the special quality problems in some beverage industries that such an appeal will be made.

Heytea feels that the competition in the milk tea industry is very fierce now, and some other milk tea brands will not use real milk in the production process at all, and this brand also wants to protect the rights and interests of consumers.

Because many bubble tea shops don't use real milk. Heytea's ** is not high, but the materials are very good, but other milk tea shops are expensive and use powder packets, which is very unreasonable.

There are also a lot of milk tea brands on the market now, and it can be seen that the milk tea industry is still relatively popular, and Heytea, as one of the brands, is also calling for the use of Zhen milk as a raw material in the industry. Because many bubble tea shops now choose to use non-dairy creamer for preparation, this ingredient also has some effects on the body, and drinking it regularly will easily increase the risk of cancer. Heytea also took the lead in introducing Zhen Milk raw materials in the milk tea industry, and also used them comprehensively, which also improved the quality of products.

I think Heytea's suggestion is very correct, because many people now pay more attention to their own health, and the milk tea made from real milk not only has a good taste, but also will be safer and more assured to drink. <>

With the development of the economy, many consumers are more and more concerned about the quality of milk tea raw materials, and Heytea has also played a role in promoting the industry. Moreover, the control of milk source is also very strict, and the Heytea brand chooses a ranch in Qingdao, and there is also a food safety certification. <>

In order to ensure the quality of milk, more than 20 authoritative tests will be carried out on the milk, which guarantees the quality of the milk in an all-round way. When all the milk is qualified, it will be refrigerated and transported, and it will arrive at the Heytea store within 12 hours after leaving the warehouse, which also ensures the quality of the milk. <>

In the process of using steamed milk, the store will also inspect the raw milk in advance, and the real milk will be divided and used within the specified time, and the raw materials will be inspected more than three times a day. This practice is also to meet the needs of consumers for nutrition, but also to promote the quality of the industry, I believe that the development of the tea industry will be smoother in the future.

I think that in the future, the business space of the tea industry will become more and more formal and standardized, because people have higher and higher requirements for health and safety in terms of diet, and these tea industries must improve the quality of milk tea if they want to be praised and recognized by consumers, and in addition to this, some innovative products should be added, so as to attract the attention of consumers.