How to examine the market learn the progress of marketing .

I feel that your question is still a little unclear, I can only give some suggestions, you can choose a useful reference.

One:1Analyze the sales of this product abroad.

Mainly in the case of the target consumer. For example, their consumption purpose, age composition, gender composition, consumption channels, income, education, etc. Then compare the domestic market to see if there is a similar market.

For example, L'Oreal is a relatively low-end product in foreign countries, and most of the young people consume it, and the income of this part of the consumer is not very high, and they pay more attention to some basic care, and generally go to the counter to buy; This part of the consumer can easily find similar in China, so it is relatively easy to find a market in China.

2.According to the description of your problem, the product is still a relatively new product to China, so analyze the main competitors or potential competitors and substitutes of the product, and then see if there are such products in China. If so, you can refer to the existing market.

For example, if the product is a sugar substitute, you can refer to the xylitol market; If the product is a Western-style fast food, then KFC can be used as a reference.

1.Query of second-hand data, that is, to have a preliminary understanding of the product and market by consulting second-hand data such as books and the Internet;

2.Individual interviews, group interviews, and expert interviews are all three methods you can use once you have a certain understanding of the situation. They are:

1.Find some suitable people (such as possible consumers of your product, people in the industry where your product is located, etc.) to conduct some systematic interviews to obtain in-depth information; 2.Find a group of members to conduct group interviews (a high-quality moderator is needed to guide the direction of the interview); 3.

Consult experts on some things that you don't understand and things you don't know well.

3.Questionnaires are designed and distributed.

4.**Questionnaires, statistics and analysis of results.

The first point above is mainly explained according to some content, and the second point is mainly explained according to the method, among which the second point can continue to ask me if you are not very clear, or refer to "Business Research Methods".

Hope it helps.

You need to have a good understanding of the market to make the results more accurate!

1.The easiest way is to ask a specialized market research company to help you. It's okay to pay for it.

2.Do it yourself.

Then you have to take the following steps.

First of all, you need to have a market researcher (if you feel that you have enough people, or for the market is relatively small or the market is very concentrated, you can use your own franchisees to reduce costs.) And the accuracy of the survey will be greatly improved).

Design market research questionnaires and surveys for relevant products to focus on. The question should include various relevant parameters (such as the strength of competitors, market saturation, the acceptance of the product by the target group, etc.), which you can go to a more standardized template on the Internet, and then modify it slightly.

Summary. Hello, I studied marketing so that I can gain a firm foothold in this era of self-marketing.

Hello, I studied marketing so that I can gain a firm foothold in this era of self-marketing.

In this era of self-marketing, learning marketing can market your own personal products, and you can also face other people's marketing methods calmly and rationally, and will not fall into other people's marketing traps.

Learning marketing also allows you to easily control the sales of various products, no matter what sales career you are in, with the foundation of marketing, you will see further than others and do success.

Studying marketing will play a huge role in the study of marketing theory and its application in enterprises.

Nowadays, marketing has become a compulsory course in colleges and universities, and the principles of marketing are compulsory courses. Due to the imbalance in the development of productive forces among various regions and departments, the different product market trends, the different progress of the reform of the economic system of various departments, and the different depths of the reform of the operating mechanism of various enterprises, the application degree of marketing in various slag distribution areas, departments and various enterprises is not the same.

Features of Marketing:

Marketing is a general cycle process that includes marketing strategy decision-making, production, sales and other stages. As the first stage of the marketing process, it is mainly to solve major strategic problems such as formulating or adjusting the business direction, rationally optimizing the business scale, selecting favorable business opportunities, and evaluating the economic benefits of the marketing strategy plan.

Marketing is a business behavior based on and centered on consumer needs. Marketing is centered on consumer demand, and demand has become the starting point for all production and operation activities of enterprises. <>

1. Marketing conducts market research mainly in the following steps:

1. Market demand survey: investigate the market demand of the product and position the product in the market.

2. Customer survey:

1) Customer demand survey.

2) Customer classification survey: focus on understanding the number, characteristics and distribution of customers, and clarify the target customers.

3. Investigation of missing competitors: including the number and scale, distribution and composition of competitors, the advantages and disadvantages of competitors and the investigation of marketing strategies.

4. Market sales strategy investigation: understand the current market to operate a certain product or carry out a certain virtual branch service project of the best means, marketing strategies and sales methods.