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It must be like this, because it is very difficult to do physical stores now, because of the impact of the store, many people now like to buy clothes online, and they don't like to go to physical stores, so physical clothing stores can no longer do it.
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New retail sales are now popular, that is, a combination of online and offline.
But I came across a brand children's clothing sales model, offline physical stores are 6% off, online activities, plus activities on the platform, can be as low as 3% off, the same **, how everyone will choose at a glance, so this brand store, in our city closed a number of stores.
Now there are a lot of styles, and there is a lot of room for choice, but if you see too many styles, you will have difficulty in choosing, I like a brand **, in one of our shopping malls, will recommend a variety of styles to me to try on, I like to go, and finally choose the right clothes from it, but in another shopping mall in ours, there are also the same clothes of this brand, but this store, but I choose mainly by myself, and then I can't choose the right one. I also saw the same clothes, but the effect of wearing it from the plane model is not as good as the effect I put on, and if I look at the effect of the model, I will not buy it. So I still think offline shopping guides are still very important.
This ** brand, if it is not an old model, will not engage in activities, online and offline are not discounted.
I think that physical clothing stores can still be done, but the marketing concept must be changed, and we can't blindly wait for customers to come to the door.
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It is true that the physical clothing store in the clothing store has been affected by the development of the Internet, but I think the clothes are still suitable for wearing, and it is better to buy them again.
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Yes, there are many online channels nowadays, and many people buy clothes online, and it is really difficult for physical stores.
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This is indeed the case, because many people now like to shop online, and it is more convenient.
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In fact, the market space is still very large, I personally like to go to the physical store to try on clothes, the key is the quality of the touch!
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It's hard to tell you in a sentence or two now, and I was the same as you back then. Then I met an excellent teacher. After his continuous help and guidance, now there are some achievements in this field, you can go to Baidu to find [Junxiang Coach] I hope he can also help you, okay?
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The outlook is good.
For example, what kind of clothes are you going to make, whether it is **, **, children's clothing, casual wear, winter clothes, or summer clothes. So, at this time, you have to look at it first, or look at the amount of surveys online, before making a decision. This decision relates to your turnover for a year.
the number of sales, etc.
If you really want to do it, you must do a good job of analyzing and comparing several main products, and then choose the clothes that are most suitable for you to operate and make a profit. Of course, at this time, you should also consider whether you are a brand-name store or an ordinary store. So it's very wise to do a market analysis upfront.
Don't underestimate the market analysis, and the final conclusion is that it is suitable for your business and profitable.
The comfortable family environment makes the young generation in China have a weak concept of money and prefer to spend ahead of time.
It has a strong ability to accept emerging things, is more adaptable to the mobile Internet consumption model, and pays more attention to interactive experience.
Clothing: the pursuit of brand personality, highly Internet-oriented. Food:
Pay attention to characteristics and experience, bias towards fast fashion consumption, line: both appearance and quality, with brand awareness, travel: yearning for freedom, limited consumption capacity but love travel, entertainment:
Super entertainment ability, willing to accept new forms of entertainment.
Today's post-90s.
After 00, the preferences and habits of consumers have been greatly different, and it is the best time for physical stores to counterattack and rise.
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Now the clothing business is getting more and more difficult to do, the competition is becoming more and more fierce, or children's clothes are good to make some money, forget it, life is too difficult, you must live.
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The clothing business is not good, and if it is not good in 2020, it must be done, and the rent will not be refunded if the rent is paid.
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**The market has always been very large, and the current sales model of clothing has also been partially transferred online, if it is possible to open a store online, relatively speaking, sales will be much better than the traditional one.
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Although the rapid development of e-commerce and the popularity of online shopping have put many traditional brick-and-mortar stores under great competitive pressure, brick-and-mortar stores still have irreplaceable advantages and prospects in some aspects. 1.First, brick-and-mortar stores can provide a more authentic and comprehensive shopping experience, allowing consumers to feel and try on items firsthand, giving them a better understanding of details such as product quality and size.
In addition, brick-and-mortar stores can provide more intimate and professional customer services, such as personalized recommendations, quick returns and exchanges, customization, etc., so as to better meet the needs of consumers. 2.Secondly, brick-and-mortar stores can provide more diversified sales channels, such as selling goods through offline stores, e-commerce platforms and social **, so as to expand the scope of sales and increase sales channels.
At the same time, physical stores can be combined with online stores to achieve online and offline integration, further enhancing consumers' shopping experience and brand recognition. 3.Finally, brick-and-mortar stores can also provide a platform for networking and interaction, creating a social and entertaining experience for consumers by organizing various events and activities, such as fashion shows, beauty classes, and DIY workshops, etc., to attract more customers.
So, despite the competitive pressure of e-commerce, brick-and-mortar stores have the potential to gain a foothold in the market and continue to grow and grow as long as they can leverage their strengths to provide differentiated services and experiences. It's a letter.
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