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I still remember that at the "2013 China Economic Person of the Year Selection", Lei Jun and Dong Mingzhu's "1 billion gambling contract" was recently explained by Dong Mingzhu that the gambling contract was revoked. There are different theories on this gambling incident, so let's find out my thoughts on this matter.
In December 2013, at CCTV's "2013 China Economic Person of the Year Selection", Lei Jun made a bet to Dong Mingzhu, saying, "If Xiaomi can't beat Gree in turnover within 5 years, he will lose a dollar to Dong Mingzhu." ”At that time, Dong Mingzhu did not show weakness, directly refuted Lei Jun's views and alluded to the fact that it was difficult for enterprises that only focus on marketing to develop rapidly, and fought back"Don't mention a dollar, if you want to gamble, bet 10 billion. ”
In 2015, Dong Mingzhu appeared at the venue in black clothes and a red scarf, and there was a burst of restlessness at the scene, and they came forward to make an appointment, and Dong Mingzhu readily agreed. "If you look up the changes in Xiaomi, he has revoked the bet. ”Dong Mingzhu's looks understated,".Because he was betting on products with me at the time, it is said that he has now entered the real estate industry.
I think,Engaging in real estate is not eligible to gamble with me. ”
Dong Mingzhu once proposed the "clearance action", which triggered a war of war and war of words in the home appliance industry. Dong Mingzhu said in an interviewThis year, we will continue to push the "clearance action" to "force those products with low quality, high energy consumption, fake and shoddy, and cutting corners to withdraw from the market".
The key to anyone analyzing an event is whether the behavior is correct or not. I talked about two clearances, and most of the people got excited, I don't think there's anything to be excited about, you can clear the field too. Dong Mingzhu became a little excited,"Clearance is right, if China's manufacturing industry wants to become strong, it should not deceive consumers with inferior products.
In fact, this was not a gambling contract in the first place. Everyone sees this gambling contract as a joke, but it is just one more topic of chatter, although the scolding of this incident is a big one, "I think Dong Mingzhu is not talking much, and he is talking big to praise himself".But the online sales of the Gree brand have been rubbing towards **! Perhaps, this in itselfThey have an oolong behind their backs to render the brand.
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On March 28, it was reported that at yesterday's Boao Sina Finance Night, Dong Mingzhu of Gree Group gave a speech on the theme of "The Way of Happiness". In her speech, she talked about the bet with Xiaomi's CEO Lei Jun and said: "How to get this 1 billion."
In fact, for me, the 1 billion, we are not gambling because of betting, we are betting on a concept, what is the gap between our Internet and our traditional manufacturing industry? Who will have the last laugh. That's one reason we were betting on at the time.
On December 12, 2013, on the award stage of CCTV's "2013 China Economic Person of the Year Selection", Lei Jun handed Dong Mingzhu a letter of war: if Xiaomi's turnover exceeds Gree within five years, Dong Mingzhu will lose a dollar to himself. Later, Dong Ming said that if he wanted to gamble, he would bet 1000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
On March 19 this year, Lei Jun announced the 2018 financial statements of Xiaomi Group on his Weibo. According to the financial report, Xiaomi Group's total revenue in 2018 was 174.9 billion yuan, a year-on-year increase; Adjusted net profit was 8.6 billion yuan, a year-on-year increase.
According to the 2018 performance report released by Gree, Gree achieved a total operating income of 200 billion to 201 billion yuan for the whole year. In terms of 200 billion, Xiaomi's revenue of 174.9 billion yuan is still 25 billion different from Gree, so in the end, Dong Mingzhu won the "billion gamble".
Regarding this gamble, as early as the end of 2018, Dong Mingzhu has already stated, "The gamble with Lei Jun has basically won, but the two are not comparable, Gree is the real economy, and Xiaomi is an asset-light asset of the Internet." ”
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The bet between them was that Lei Jun's Xiaomi would catch up with Gree's marketing volume, and then Lei Jun lost.
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I think it's just to block sales, to see who will have higher sales between the two, and the losing side will give the other one billion yuan.
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The bet should be a development of their respective companies, that's why it's like this.
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I think it's probably sales or something, because that's how it's possible.
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The bet is on who will do better in the next ten years.
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The bet is on which online platform or physical platform will have an advantage in social development in the future.
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I think this should be a bet on whose development will be better, and profit and so on.
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I think it must have something to do with the goods they sell, as for what you can check?
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This thing has something to do with themselves, that's why it's like this.
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On August 11th, in Xiaomi's 10th anniversary public speech, Lei Jun revealed the ins and outs of the 1 billion bet with Dong Mingzhu, Xiaomi rose from more than 20 billion to 174.9 billion in 5 years, but Gree went from 118.5 billion to 198.2 billion in 5 years, so Lei Jun generously admitted that Xiaomi lost, and also admitted that he regretted it very much, regretting that he had provoked Sister Dong.
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In order to enliven the atmosphere of the show, this bet was planned behind the scenes. At that time, the agreed amount was 1 yuan, but after coming to power, Dong Mingzhu directly increased the amount to 1 billion yuan, and Lei Jun was very confused at that time.
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At that time, Lei Jun and Dong Mingzhu were invited by CCTV to speak on stage together, and then Lei Jun jokingly said at first that it was better to bet a dollar to see which one is better for Xiaomi or Gree to develop in the future, but Dong Mingzhu said that if he wanted to bet, he would bet big, and directly bet 1 billion.
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At an awards ceremony in 2013, Lei Jun said that if Xiaomi's turnover exceeds Gree in the next five years, Mr. Dong will lose me a dollar. Then Dong Mingzhu responded, "First of all, it is impossible for Xiaomi to surpass Gree; Secondly, if you want to gamble, it's not a dollar, I'll bet 10 billion with you. In the end, this 1 billion bet was achieved.
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In 10 years, Xiaomi's sales will exceed Wanda Group, if it exceeds Dong Mingzhu, it will give Lei Jun 100 million, and if it does not exceed Lei Jun, it will give Dong Mingzhu 100 million.
For the first time, this book clearly sorts out Dong Mingzhu's thinking and practice of Gree's famous brand strategy, professional strategy, original franchise sales model, channel innovation, quality management, etc., reveals the mystery of Gree Electric's best-selling Dong style, decrypts Dong Mingzhu's "philosophy of struggle", business style and unique personality charm, and truly discloses Dong Mingzhu's mental journey as a female entrepreneur in the fierce business war. This is a work that comprehensively interprets the management ideas of Dong Mingzhu, a representative of "Made in China" and president of Gree Electric Appliances.
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