What needs to be done before the tote bag is designed

1. Understand the background of the design

First, the customer's requirements for the design of packaging tote bags; The second is whether the enterprise has a CI plan, and it is necessary to grasp the relevant regulations on enterprise identification.

2. Understand the object of use

Depending on the gender, age, and level of education, the economic status of the customer is different. The difference in their subscription to the commodity is formed, therefore, the product must be targeted. Only by mastering the object of use of the product can it be possible to design the packaging tote bag with accurate positioning.

3. Understand the application characteristics

For example, the weight, volume, strength, light resistance, moisture resistance and use method of the product, different products have different characteristics, which determine the materials and methods of packaging, and should meet the requirements of product characteristics.

4. Understand how to publish

Tote bags can only become a real sense of publicity through distribution, and there are many ways to distribute tote bags, which means that the design forms and methods adopted should be different.

5. Understand the production budget

Clearly understand the target production cost of the design, and control the design within the achievable range. Every customer wants to get more profit with less investment, which is undoubtedly a huge challenge for handbag design.

Regarding what work needs to be done before the design of the handbag, Qingteng will share it with you here. If you have a strong interest in page layout, design, graphic processing, etc., I hope this article can be helpful to you. If you want to know more about graphic design materials and skills, you can click on other articles on this site to learn.

The design of the handbag is the key link in the production of paper bags, and the materials selected, the decorative process and the form of expression are inseparable from the use and efficacy of the handbag.

The so-called personalized handbag printing is to have your own personality, it is necessary to make a more personalized design in the product design, so that you can better highlight the personalized characteristics of the handbag printing products, so that the handbag printing products will be different from the conventional design. In addition to reflecting the personality of the tote bag through the design, it can also reflect the personality of the product through the material, which often obtains some unexpected effects and makes the personalized characteristics of the product more prominent.

There are three commonly used materials for handbag printing: kraft paper, cardboard, coated paper, and of course, special art paper.

Kraft paper: good toughness, high strength, rough surface.

Cardboard: good stiffness but poor toughness, used as a paper bag generally needs to be coated with a surface.

Coated paper: It has a certain toughness and rich printing colors, but the stiffness is worse than that of cardboard.

If you want the handbag to be durable, it is best to choose kraft paper, and it is best to use cardboard if you are particular about color and stiffness. In order to improve the taste and grade of the handbag, the merchants will use their brains in the decoration process, with bronzing, hot silver, UV, glazing, concave and convex and other processes applied to the handbag, using these processes to make the handbag bright color, three-dimensional sense of enhancement, more expressive.

In order to better highlight the product, some companies will require designers to design strange shapes, but no matter what kind of finishing process is used, designers should consider the economic use of paper materials and the rationality of process design. For production and quality control, it is essential to make a complete and clear set of work drawings during design, and in most cases, the product also needs to be confirmed by proofing. Proofing in the design is not only the verification of the process, but also the basis for customer confirmation and the production of specimens.

Nowadays, the diversification trend of the form of handbags is obvious, and a beautiful handbag is particularly critical to the display of product publicity and corporate image, which can help consumers identify and buy, and stimulate consumers' desire to buy. First, consider the material of the tote bag design. In addition to the beautiful packaging, the important point of tote bag design is to protect the goods, which is the primary issue for designers to consider.

The paper material of the handbag is generally 157g and 200g coated paper. If you need to match heavier packaging, you can choose to print on 300g coated paper or more than 300g cardboard. If the chain letter is printed on coated paper or cardboard, it generally needs to be laminated or sub-film to increase its strength.

Second, do a good job of product positioning before design. Product positioning includes brand positioning, consumer target positioning and value positioning. The first is to start from the characteristics of the product itself, combined with the nature of the product itself to do brand positioning; Second, the design of handbags must assume a target object, to think about what is the core consumer group, as well as the values and aesthetic taste of the core consumer group of handbag printing design.

Your goal is to make an ideal tote bag for this virtual consumer, so that your tote bag design has a soul; The third is to look for other brands of handbags of the same grade, the same variety or the same value positioning, reflecting the value of the handbag. The third drawback is the style design of the tote bag. The style design of the handbag includes the font, tone, picture, typesetting and other aspects of the handbag, and it is necessary to find a more powerful designer to coordinate the design.

Look at the eye-catching degree of the handbag, see how the color of the handbag is matched, whether the color is simple and bright or saturated, and see whether the difference between the handbag and the competition is obvious, etc. You can also research a few more excellent pieces before designing, and be sure to establish and strengthen your differentiation points on the tote bag. Finding a tote bag making style and designing it means giving your product a unique value proposition and soul.

Fourth, make a sample, revise and finalize the draft. The handshed Zen wheel bag is far away, close up, and the contrast is modified, of course, the renderings are often not the most accurate, the most important thing is to make the actual real appearance out, and constantly examine. Fifth, consider the cost of making a tote bag.

When you finish a cost, it may not be the final expenditure, and the cost increase of a good handbag may be insufficient.

Determine the size and approximate style, start to draw the model ruler, and put patterns and information on it after the white picture comes out. Processing technology: After printing, the handbag needs to be laminated and pressed into the box and threaded with a rope before it can be formed.

The rope of the handbag can be selected as nylon rope, cotton rope or paper rope. If the size of the handbag is large, it is necessary to add a code of rivets at the rope hole to resist tensile force. Crafting Materials:

There are paper, plastic, non-woven fabrics, etc. Stuffy such products are usually used in manufacturers to hold products; There are also gifts that are served when giving gifts; There are also many fashion-forward Westerners who use handbags as bag products, because handbags are cheap and diverse, which can well reflect the personality of the user, the mood at the time, and the matching with other outfits, so it has become more and more popular among young people. Tote bags are also known as tote bags, handbags, etc.

1. It is best to use an appropriate amount of tools, such as AI, etc. Zhixiang calculates the size and the size ratio of the figure.

2. Photoshop does a good job of designing images, inserting AI, or directly drawing the appropriate amount of graphics in AI.

3. Use photoshop directly, do a good job of graphic design according to scale, and mark the dimensions well. Note: PS dimensions are not accurate and may result in scale distortion.

4. The resolution is guaranteed to be above 300 lines.