What caused the withering of the Three Kingdoms City of Qingxu?

Shanxi Province's Qingxu Three Kingdoms City cost 60 million yuan to build, covering an area of more than 200 acres, although by the old version of the "Romance of the Three Kingdoms" TV series at that time was once very popular, however, only two years later the scenic spot was abandoned, becoming an empty city overgrown with weeds, the deserted Qingxu Three Kingdoms City can be said to be following the "Dushan County unfinished building" incident, once again unveiled the cultural tourism real estate "full of chicken feathers", behind the exposure of the cultural tourism industry is the general disease. <>

In terms of the failure of investment in antique buildings, various regions can be said to have learned a lot from the past, such as Anyuan Splendid City, Ganzhou "Harmony Bell Tower" theme park, etc., and finally failed to get rid of the fate of the Great Depression. At present, the antique buildings under the banner of "a certain town" and "a certain city", the banner of "excavating traditional culture" and "promoting the integration of culture and tourism", regardless of the revenue capacity of the project, flaunting historical tourism but lacking the deep cultivation of historical heritage, will inevitably end in the increasingly competitive tourism market. <>

At present, the tourism industry has slowly turned to the buyer's market, and consumers are more concerned about the cost-effectiveness and sense of acquisition of tourism products, and are no longer willing to pay for the shoddy products of the era of tourism investment. When conducting feasibility studies on the proposed antique buildings, all localities must be cautious, and cannot directly "release" them because the investment in antique buildings is higher and the planning drawings are more beautiful, but they must be built on the basis of local history and culture to form their own characteristics. <>

The Three Kingdoms City Park covers a vast area, one of the characteristic selling points, is the wax figure created by Changchun Film Studio, and the reproduction of various classic scenes of the Three Kingdoms story, but in the case of the Three Kingdoms Film and Television City in Wuxi, Jiangsu, and the Three Kingdoms City in Hubei, Shanxi Qingxu Three Kingdoms City in terms of environment, scale and geographical location, lack of advantages, in the quagmire of homogeneous competition, the lack of unique advantages, to the withering of the scenic spot has buried hidden dangers, so the decline is inevitable.

The unclear functional positioning of the Three Kingdoms City of Qingxu led to its withering. The tourism resources of Qingxu Three Kingdoms City are limited, and there are no special resources that can attract tourists.

In September 1995, Sanguo City was officially opened, but due to various reasons such as project market positioning, investment, operation and management, it ceased operation after accumulating losses of 10,000 yuan, and has gradually declined since then.

The reason is that there is a problem in the management of the Three Kingdoms Castle. The equity is not clear, the responsibility is not clear, the lack of planning, the overall design is not descript, and the Three Kingdoms City has become the architectural style of the Ming and Qing dynasties.

In general, the Qingxu Three Kingdoms City failed due to a lack of planning, and originally wanted to use the resources of "Luo Guanzhong's hometown", but did not consider the feasibility of actual operation, and the investment was all wasted.

Qingxu Three Kingdoms City is the product of the national tourism development boom in the 90s of the last century. Its failure lies in the overall style design problem, obviously it is a Three Kingdoms City, which should be in line with the historical Han and Wei styles, but it imitates the Qing Dynasty architecture in design. So it gradually withered.