What is the meaning of each of the five tasks in the construction of corporate culture

Complete five missions. When creating and building a wise entrepreneur's corporate culture, he will work the "way, soul, shape, foundation and standard" around the enterprise development strategy, which is the five tasks of corporate culture construction.

1 way, that is, the way of management. Tao is a principle, a law, a law, a method, an experience, a thing in the form of ideas, but it plays a decisive role in the development of things. It is an important strategic idea in enterprise management to seek the way, and what "way" to use to engage in business management activities and carry out market competition is an important strategic idea in enterprise management.

At the same time, it is more important to let all employees recognize, understand, love and practice the way of business of the enterprise, and strive to achieve the common goal. As a manager who grasps the direction of enterprise development, he must have his own set of philosophical ideas as a standard for judging right and wrong, so as to ensure the correctness of his decision-making. Just as different people have different lives, different companies have different development paths, and there will be many forks in the road along the way.

At the fork in the road, how to weigh the pros and cons, distinguish between right and wrong, and choose the right direction to move forward is the key to determining the future of a person or enterprise, and this is determined by the "way" of people judging things.

2. Soul, that is, cultivating the spirit of enterprise. The soul is the spirit of enterprise, corporate values, and the cohesion of the enterprise. People's spirit, ideals, desires, and value pursuit play an important role in the development of enterprises.

Cultivating a distinctive enterprise spirit can not only motivate employees to be positive, but also standardize the behavior of enterprises and employees, and comprehensively improve the quality of enterprises. String 6

3 shapes, that is, to shape the corporate image. It is the external image that the enterprise needs to show to the society through the recognition system, so that the society has a certain degree of awareness of the enterprise; It is the popularity and reputation that the enterprise has shaped in the society in a variety of ways, and its essence is the credibility of the enterprise. Including products, services, environment, team, interpersonal relations, social morality, public welfare, etc.

Corporate image is the external manifestation of the way of business management and the spirit of enterprise. Corporate image is the brand strategy of the enterprise and is a systematic project.

4. This is to improve the quality of the enterprise. Enterprises should be committed to people-oriented, comprehensively improve the quality of the workforce, give full play to the enthusiasm and creativity of employees, and then improve the overall quality of the enterprise, enhance the competitiveness of the enterprise system, and promote the development of the enterprise. Improving the competitiveness of the enterprise system is the fundamental task of enterprise culture construction, and enterprise culture should grasp this fundamental issue.

5 standards, that is, to achieve corporate goals. A responsible and ambitious enterprise must have its clear long-term development goals. The process of realizing the goal of the enterprise is the struggle process of the enterprise from small to large, from weak to strong, the refinement of the enterprise spirit, the rooting of the corporate philosophy, and the display of the corporate image.

It can be seen that the realization of enterprise goals not only refers to the completion of certain economic indicators, but also includes the realization of the ideals, ambitions and social responsibilities of all employees of the enterprise. Formulating a good enterprise development goal has a significant role in cultivating the innovation ability of the enterprise, mobilizing the enthusiasm of employees, and enhancing the core competitiveness of the enterprise.

The five tasks of corporate culture construction are: Tao, soul, form, essence and standard.

1 way, that is, the way of management.

2. Soul, that is, cultivating the spirit of enterprise.

3 shapes, that is, to shape the corporate image.

4. This is to improve the quality of the enterprise.

5 standards, that is, to achieve corporate goals.

1. Corporate culture has a cohesive role.

Corporate culture can unite employees tightly and form a strong centripetal force, so that employees can work together and work hard to achieve their goals. In fact, the basis of the cohesion of the employees of the enterprise is the clear goal of the enterprise. The cohesion of corporate culture comes from the correct choice of the fundamental goal of the enterprise.

If the goal of the enterprise is not only in line with the interests of the enterprise, but also in line with the interests of the vast majority of employees, that is, it is a win-win goal for the collective and the individual, then it means that the interest basis generated by the cohesion of the enterprise is there. Otherwise, no matter which strategy is adopted, the formation of corporate cohesion can only be an illusion.

2. A good corporate culture has a gravitational effect.

Excellent corporate culture not only has a strong gravitational force for employees, but also has a great gravitational force for partners such as customers, businessmen, consumers and the public; An excellent corporate culture plays a big role in stabilizing and attracting talent. The same is true for partners, if the same conditions, no one is unwilling to go to a better company to work; There's not a single customer who doesn't want to work with a better company. This is the gravitational effect of corporate culture.

3. Corporate culture has a guiding role.

Corporate culture is like an invisible baton, allowing employees to consciously do things in accordance with the requirements of the enterprise, which is the guiding role of corporate culture. The core values and spirit of the enterprise play an intangible guiding function, which can provide direction and methods for enterprises and employees, so that employees can follow them spontaneously, so as to unify the wishes and visions of enterprises and individuals, and promote the development and growth of enterprises.

4. Corporate culture has a motivating effect.

Excellent corporate culture is invisibly to motivate and encourage employees, a good working atmosphere, will naturally let employees enjoy the pleasure of work, if in a mutual conflict, intrigue in the enterprise work, employees will naturally not enjoy harmony and happiness, but will produce negative psychology. The cultural atmosphere and value orientation formed by the corporate culture is a kind of spiritual incentive, which can mobilize and stimulate the enthusiasm, initiative and creativity of employees, induce people's potential wisdom, make the ability of employees develop in an all-round way, and enhance the overall execution of the enterprise.

5. Corporate culture has a restraining effect.

Corporate culture itself has a normative role, and corporate culture norms include moral norms, behavioral norms and norms. When the corporate culture rises to a certain height, this norm becomes an invisible binding force. It allows employees to understand what they can't and can't do, which is exactly what the corporate culture plays"Soft"The result of the restraint action.

Through these soft constraints, the consciousness, enthusiasm, initiative and self-restraint of employees can be improved, so that employees can clarify the meaning of work and working methods, so as to improve the sense of responsibility of employees.

1) Corporate culture is universal, there is a corporate culture where there is an enterprise, and social culture and corporate culture are a kind of mutual integration, mutual constraints, and common development of the antagonistic and unified relationship.

2) It is a comprehensive individual culture, and it is an organic unity of "hard management" and "soft constraints". "Hard" is manifested in the creation of rules and regulations, the creation of a cultural environment, and "soft" is manifested in attaching importance to creating an atmosphere, establishing an entrepreneurial spirit, cultivating the values of the members of the organization, and strengthening the emotional investment among members.

3) corporate culture is the unity of concept and behavior, enterprise management philosophy is the deepest level of corporate culture, corporate values are relatively shallow corporate culture, people create things, such as the structure of the enterprise, is the surface of the corporate culture.

4) Corporate culture is a mechanism for members of the organization to communicate with each other. Corporate culture is a special management philosophy with people as the main body of management, the consensus of enterprise spirit as the core, the behavior of the group as the basis, and the formation of the best management mechanism as the purpose. People-oriented management requires effective communication mechanisms, which in turn promote the improvement of communication mechanisms.

The five basic tasks of corporate culture construction are: "Dao", "Soul", "Shape", "Root" and "Standard".

1. "Tao" is the way of management. "Dao" is a law, a law, an experience, and a conceptual form, which plays a decisive role in the development of an enterprise.

2. "Soul" is to cultivate the spirit of enterprise. The spirit of enterprise is the ideal and belief, professionalism, professional ethics and spiritual outlook formed by the enterprise in the long-term production and operation activities, and it is the concentrated expression of the values of the enterprise and employees.

3. "Shape" is to shape the corporate image. Corporate image is the external manifestation of the way of business management and enterprise spirit, and the essence of shaping corporate image is to implement brand strategy.

4. "Ben" is to insist on people-oriented. Corporate culture should improve the overall quality of people, promote the all-round development of people, and then enhance the overall ability of the enterprise by respecting people, caring for people, understanding people, and cultivating people.

5. "Target" is to achieve strategic goals. Internationally, the sustainable development of enterprises is measured as an indicator of systematic competitiveness. The sustainable development of an enterprise must be the coordinated operation of the two wheels of hardware, software, spiritual civilization and material civilization.

First, the strategic positioning stage; Second, the research stage; 3. Diagnostic analysis stage; Fourth, the planning stage; 5. Track the revision stage.