How to do advertorial promotion, where are the advantages of advertorial promotion

With the development of the Internet, there are many ways to promote the Internet, the most basic and extensive is the advertorial promotion, which can quickly and cost-effectively improve the image of enterprises and products, and enhance the popularity and credibility of enterprises and products! It saves both economic and time costs.

Advertorial marketing is not a one-time can bring great benefits, once or twice will not play an immediate effect at all, only through long-term marketing publicity, in order to enhance brand awareness, establish customer trust, and then reflect the value in the marketing market. Advertorial publishing needs a better platform, by publishing the original article to some good weights, so as to improve the ranking, rate, inclusion, weight, etc.

Advertorial marketing strategy.

First, the planning of advertorial topics: The planning of advertorial topics should accurately grasp the characteristics of the user group. The second is to plan the topic according to the orientation of marketing.

Attention should be paid to the establishment of user trust, reflecting that the topic of advertorial marketing is mysterious and difficult to speak, and some focus on the promotion of activities and special products, which is very novel.

Clause. 2. Advertorial marketing: The manuscript of advertorial writing is released to the planned goal, although the effect of news release may be a small achievement, and the strategy of advertorial marketing will continue to progress in the future.

Advertorials are becoming more and more popular, which is the trend of online marketing development. The brand promotion effect of advertorials is good, but how to write a good advertorial has become the focus. Advertorials are not about writing ** and prose, but your writing level must be high, at least have a foundation.

In the final analysis, advertorials are to convey product and corporate information, and you can take this as the core. The role of advertorials is so visible, but what are the advantages of advertorial promotion? Let's share it with you.

First, the "softness" of advertorials, the subtle dissemination of advertorials is advertising in the final analysis, but it is more humane than hard advertising. If you compare them to people, then the advertorial is the kind of person who is very good at talking, and you may not even know when you scold them. And hard advertising is like a rectum, where all emotions are written on the face.

Advertorials are infiltrated from the psychology of consumers and imperceptibly affect consumers. Second, the cost is very low, but the effect is very good There are many platforms for advertorial marketing and promotion, which are almost unlimited, and you can write corresponding advertorials on the fly. It is not limited by layout and time, and if your advertorial is of high quality, it can even exist for a long time on a certain online platform.

Advertorials can be used many times, which is very beneficial for disseminating product and corporate information. In terms of cost, the cost of advertorials is not high, and some platforms can have effects without spending money. Third, advertorials are in various forms and are easy to be accepted by the audience The important point of advertorial marketing and promotion is to mingle with the audience and be friends with them.

Advertorials are not forced to instill certain information to consumers, but to convey some content in a relaxed and harmonious form, and after analyzing their consumer psychology and interest in life, they can write content that is beneficial to them and can achieve their marketing purposes. Advertorials are easy to be trusted by consumers, and they are persuaded to buy related products and services with friend-like sharing. The subject matter and content of the advertorial are diverse, and the themes expressed are also rich.

In the process of delivering marketing information, it is not confined to the restrictions of genre and style, and the forms of expression are varied. Forum posts, blog posts, online news, entertainment articles, character interviews, movie analysis, trend information, fashion sharing, etc. This article**eggplant cow advertorial promotion.

As far as I know, they can not only be published in 3000 portals and places such as Sina, NetEase, Xinhua, Phoenix, Tencent, CCTV, etc., but also publish which ** can be released after direct payment, and ** is disclosed on the official website.

I summarized several advantages: ** are transparent, the speed of publication is fast, and the advertorials can still be ranked.

Advertorials infiltrate from the psychology of consumers, imperceptibly influencing consumers, and go to spread the easy to see and send advertorials**. Lots of options too.

There are a few requirements and tips:

1) It can reduce the advertising cost of the enterprise.

For example, although the bidding is more accurate, there are many evil points, which increases the consumption of advertising costs, and the hard and wide advertising generally obtains better traffic, but the target user group is not accurate enough, and the cost of advertising is very high. The cost of a or series of advertorials is much lower than that of bidding or hard advertising, and a good advertorial will be helped by others for free, expanding the spread of the advertorial, and a good soft and poor spine will create many topics to guide others to discuss and resonate with others, so that users can take the initiative to accept the company's information.

2) It can assist SEO

If you publish the advertorial to a news source or a higher weight, you will have the opportunity to leave a link on it to point to the target, which can improve the rate of the article and the number of high-quality external links, and can guide the transmission of weight. If you embed relevant keywords in the article reasonably, you can increase the chance of being searched by others.

3) It can improve the brand awareness of building products.

Corporate brand, the need to use advertorials to improve visibility, is the need to carefully create a good advertorial of a strong build, a good advertorial can make readers unconsciously have a good impression, so that the majority of readers believe in the popularity of the product, the popularity has, the product brand effect is also reflected.

4) Increase the flow rate.

A high-quality good advertorial can bring amazing traffic to **, and the conversion rate of the traffic brought by the advertorial is often relatively high, which can indirectly increase the sales volume of ** products.

5) Advertorial promotion platform.

At present, there are many such advertorial platforms similar to those outside the city, and there are many advertorial resources in them, and there will always be suitable advertorial resources for promotion.

1.Determine the purpose. First of all, we must know what the purpose of promotion is, what is the content being promoted, and what is the thing or product that needs to be promoted.

2.Be clear about your intentions. The advertorial promotion plan should be realistic, clear what is to be expressed through the advertorial, the intention of the advertorial promotion should be clear, and around this intention, to be creative, to conceive.

3.Be creative. The content of the advertorial promotion plan should not be plain in the past, not too ordinary, and too popular.

It needs to be creative, humorous, philosophical, life portrayal, and so on according to the content being promoted. 4.Resonates.

The use of advertorials to promote, it is necessary that the content of the article can resonate. It can be close to the common sense of life, close to real-time information, and close to fashion trends. 5.

The content is appropriate. The content of the advertorial should not be too tactful, and at the same time, it should not be too straightforward. The scale of advertorials should be grasped according to what is promoted.

First of all, it is necessary to write a good advertorial, and the criteria for a good advertorial should be that it is newsworthy, objective and fair, and the advertising intention is well hidden, so that the article is more acceptable to readers.

The effect of multiple manuscripts = the effect of a single manuscript * the density of manuscript release.