How to do a good job of a salesperson from a specialty store

There are six abilities that a store salesperson needs to have.

The image of the salesperson is no longer enough to nod and have a good attitude towards people. In other words, in the process of negotiating business, the salesperson should not only fully embody the purpose of the service - "everything for the satisfaction of customers", but also complete the transaction - to achieve the profit goal of the enterprise, which is not an easy task, and it is not easy to do without considerable ability.

According to the relevant information, those senior salesmen who are constantly achieving excellent results have at least the following six abilities, although the acquisition of these six abilities can not be overnight, but after unremitting efforts until the complete possession of these six abilities should become the goal pursued by every store salesperson. The six abilities are:

1. The ability to have a deep insight into human nature.

Business activities are a kind of livelihood for like-minded people in society, and it is difficult to achieve results without the ability to perceive human nature. What are the values of the customer? What about the way of thinking and acting?

What type of relationship does it belong to? ......Salespeople need to be able to sort them by themselves. Specifically, it means having a strong curiosity about people and the ability to develop interpersonal relationships.

2. Ability to gather information.

Business activities are also a kind of work that collects and uses information, and it is necessary to have this ability. The higher the ability to gather information, the more likely it is to listen to the customer's information and make use of it to establish contacts.

3. Excellent problem-solving skills.

The salesperson's activity is also a kind of work that constantly solves problems that occur one by one, and he must be able to guide the real needs of customers and solve their problems, and he must be able to effectively use professional knowledge and technology to provide advice on specific solutions.

Fourth, the ability to establish a common perceptual understanding.

On the one hand, business activities are a kind of technology, but in the end, they are human issues, so it is necessary to have the quality to be able to establish a common sense of understanding with the other party. The main thing is to have a common sense of the customer's hobbies and lifestyle, to be sensitive to social changes and popular things, and to have an approachable personality, to be able to stand in the other person's position to see things, and to get praise from customers.

5. Ability to deal with people.

This is a soft response method based on the customer's personality, and this ability is mainly based on careful training and experience, and it can be said that it is the ability to maintain a good relationship of trust and close contact between the salesperson and the customer.

Sixth, the ability to master the knowledge of goods.

No matter how good the entertainment words are, no matter how well the customer's psychological state is mastered, if the product cannot be properly explained, the business will not be able to be done in the end. The confident behavior of the salesperson is based on the rich knowledge of the product, and the rich knowledge of the product is linked to the deep trust of the customer. Therefore, it is absolutely necessary for salespeople to have a wealth of product knowledge.

Invincible! I gave up.

The salesperson should do the following things: 1. First of all, you must dress yourself, don't have to exaggerate, the clothes are neat and decent, light makeup, fresh breath, don't touch heavy makeup, the overall feeling should be ordinary and affinity, never seek novelty and curiosity. 2. Have the professional knowledge that a salesperson you are engaged in should have.

Understand the performance, **, and applicable groups of the goods you sell, especially the use experience and after-sales service, etc., so that you know everything and understand it. 3. Speak Mandarin, don't speak too loudly and speak moderately with customers. Don't speak too fast, don't blindly introduce the product, so that the customer can't interject.

5. Abide by the rules and regulations of the shopping mall, unite comrades, such as two people in charge of the counter together, to do a good job of unity. 6. Pay attention to observation. Observing the consumer groups of your goods and grasping their characteristics will help you in your work.

In this day and age, everyone's products are very good, so marketing has become particularly important, so as a physical store operator, how can we do a good job of marketing?

Store design is the key to attracting customers.

Ligu Design briefly introduces the misunderstandings to be avoided when designing a store, and sees if your store design has been tricked?

1. Color matching.

In many cases of commercial space design, we will find that in terms of color matching, red, yellow, blue and other bright colors will be favored, and the use of these colors can make your store very conspicuous in many stores, so that customers can notice at a glance. However, this is not a one-time solution, some stores operate products and the colors used do not match the style, which will cause a sense of gap to customers, and the colors used in the store are monotonous or the main color is too much, which is easy to make customers have aesthetic fatigue and affect the shopping experience. Therefore, in the design of commercial space, we must pay attention to the color matching to match the overall style of the store, which can be distinctive and comfortable.

Second, the product display.

Product display is the most neglected point in the design of commercial space, and the location, quantity and density of display cabinets are the key to affecting the aesthetics of the store and the sense of customer experience. Many stores advocate that the more products are displayed, the better, so that there are more opportunities to sell products, in fact, this is wrong, a good commercial space design is to give customers enough space, and dense product display will give customers a sense of oppression, want to try the product will also be greatly reduced. Secondly, the color, material and style of the display cabinet can be selected to deviate from the design and decoration style of the store, which can visually form an excessive deviation from the goods, but it should not deviate too much from the style of the goods.

3. Pattern design.

The pattern design is the core part of the commercial space design, and it is very particular about which function is placed, because it will affect the overall image shaping and economic benefits of the store. The layout design should be in line with the customer's shopping habits, how to guide the customer into the store, and make the customer browse and purchase goods smoothly, the whole process is to facilitate the customer, so that the customer has a good sense of experience. High-quality stores will pay special attention to the shaping of the sense of experience in the design of commercial space, because a good appearance design is an opportunity to attract customers, but having a sense of experience is the most effective way to retain customers, such as adding experience areas, leisure areas, entertainment areas, etc., so that customers can enjoy the fun of offline shopping.

Commercial space design is not simply famous for beauty, win with beauty, otherwise there will be no advantage compared with online e-commerce, in the store design should be fully considered to attract and retain customers and facilitate sales, to avoid some common misunderstandings, in order to make the design of the store to achieve the desired effect, in the retail market to compete for business opportunities.

First of all, the location of the physical store is a very critical thing, each physical store is aimed at a certain range of users, we must ensure that the industry we operate in this region does not have too many competitors when selecting the location, once there is a saturation situation, it is inevitable that they will lose in the fight against each other, and it may be a situation of multiple defeats. Moreover, if the site is not selected well, once the loss is lost, it may not be easy to transfer it in the future, so it is necessary to make statistics on the surrounding ** volume, the number of peers and the rent before opening a store.

At this stage, people are increasingly pursuing characteristics and high-quality services, and consumers in physical stores should not only take care of customers' feelings but also provide the best quality products to avoid the phenomenon of fake products. Customer consumption experience is a special need to operate, relying only on products to attract customers is unstable, take Haidilao as an example, service is a factor in its fame.

And nowadays, the appetite of customers is becoming more and more picky, and it is often difficult to attract the attention of customers if the store is rigid and uninspired. A brick-and-mortar store is a place that takes into account both appearance and experience performance, especially in the category of clothing stores, including the process of trying on and selecting, and if it is unique in terms of in-store design, it can increase the length of stay of customers, thereby increasing the possibility of consumption. Therefore, it is very important to find a store design company, not only to understand the characteristics of your industry and brand, but also to save you the cost of opening a store from the actual situation, so that your store design is not out of the box and beautiful and affordable.

Ligu Design focuses on all kinds of physical store design, has its own unique insights on the characteristics of the industry and the specific embodiment of the brand, and helps the store save design costs under the premise of ensuring the bright appearance and highlighting the brand.

It's important to fit the needs and fit yourself. You can choose to consider what is acceptable to the general public.