Do you go home for the Chinese New Year with Lai Mao to inherit the blue or Xi wine 1988?

Both are mid-to-high-end sauce-flavored liquors.

The outer packaging and taste are all different, and if you have to say which one is better, you can only look at personal preference. If you give a gift, I recommend Lai Mao, because the packaging is more elegant, high-grade, and the taste is more acceptable to the public.

Moutai Town has a long history of winemaking, and there was a saying that "Shu salt goes to Guizhou, and Qin merchants gather Moutai", but before the founding of New China, there were not many wineries in the city. In order to resume the production of Moutai, in 1953, Chengyi Burning House (Hua Mao), Ronghe Burning House (Wang Mao), and Hengxing Distillery (Lai Mao) were merged into the current Moutai State-owned Factory. Therefore, the predecessor of Moutai Distillery was gradually improved.

So if I don't talk about anything else today, let's talk to you about why there are so many Mao brands, and only Lai Mao can get it? Today, the big countries will take you to take a look.

First of all, Lai Mao's sky-high price helped him debut, unlike Hua Mao and Wang Mao, Hengxing Distillery under Moutai Distillery was the largest distillery in the town at that time, and Lai Mao's starting point must be higher. However, the beginning of Lai Mao's rise has always benefited from his brand battle. After Sanmao was merged into Moutai Distillery, logically, this brand should also belong to Moutai Distillery.

However, since the Moutai Distillery did not use the logo at the beginning, in 1988, in order to protect the status of Moutai National Liquor, the logos of Lai Mao, Hua Mao, and Wang Mao were registered, which naturally caused dissatisfaction against the descendants of each restaurant, and trademark lawsuits followed.

However, the difference is that Huamao's descendants did not reveal any tidbits in the trademark dispute. Hua Mao has been shelved for more than 30 years. It was not relaunched until 2018 when Moutai Group relaunched its brand; After decades of lawsuits with Moutai, Wang Mao's descendants also founded Wang Mao Liquor, which owned the relevant intellectual property rights of Wang Mao in 2009 and approved the establishment of Guizhou Wang Mao Liquor Co., Ltd. in 2013.

As early as 1980, Lai Yongchu, who was not suitable for the silence of the brand, proposed to restart Lai Mao's production. He was adopted, and his son Lai Shiqiang rebuilt it in Moutai City. Hengxing Distillery, Lai Mao also returned to the field.

After the comeback of the brand in 2014, in October of the same year, Moutai Group transferred the exclusive legal operation right of the "Lai Mao" brand to Kweichow Moutai Distillery, and Sinopec Yijie Sales as a joint venture. Guizhou Laimao Liquor Industry****In contrast, Huamao and Wangmao did not make any splash in the trademark dispute, and they were reactivated by Moutai Group in 2018 to launch new products. After being silent for decades, it is naturally inferior to follow the trend, and Lai Mao, which has become a major heart of Mao series wine, has won the recognition of consumers.

For example, the more popular Lai Mao Inheritance Blue in the Lai Mao series, its basic wine quality and ex-factory price are almost the same as the classic Maoxiang models, but due to the different sales system, there is an extra step, so its ** must be higher, a little premium. The other two are the same: the operators are different, they are both products made at a premium, and the quality of the wine does not necessarily beat the prince.

But their names, especially Lai Mao, are indeed higher than the prince and the welcome, and under the ** system of Moutai, it is actually reasonable.

Both of these are delicious, and it's hard to compare them to rubber liquor. I can only say that depending on my personal taste, my feeling is that Liang Ranwu Lai Mao has a sweet aftertaste and a long sweet aftertaste, which is very in line with my Duan Chun's taste buds. I haven't drunk much of Xijiu.

Everyone's taste for sake is different, depending on what they like.

As a soy sauce wine, it has a rich aroma and a long aftertaste, and if it is aged, its wine quality can be comparable to that of Xijiu 1988, but it is slightly lower.

According to my experience, Lai Mao Inheritance Liquor melts in the mouth, the taste is very soft, I estimate that this Lai Mao Inheritance Blue has more ingredients, after swallowing, the rich sauce aroma rises to the nostrils and flows, which makes people very comfortable. And its aftertaste is long, open a bottle of Lai Mao Inheritance Blue, the house is full of fragrance, making people salivate, and I personally feel that it is better than Xijiu 1988.

Lai Mao is the predecessor of Moutai.

In 1929, Zhou Bingheng, a businessman from Guiyang City, opened the "Hengchang Liquor House" in Moutai Village, and named the liquor produced "Hengchang Moutai". In 1941, Guiyang Lai Yongchu took over the winery and renamed it "Hengxing Distillery", and "Hengchang Moutai" was also renamed "Lai Mao". In the same year, the Lai Mao trademark was registered in Hong Kong, and since then it has been sold at home and abroad, and has won the favor of people from all over the world, achieving the historical story of "Lai Mao is not bad, well-known at home and abroad".

During the Red Army's Long March, it took Laimao wine as a toast, and stayed at the "First Banquet of the Founding of the People's Republic of China" when New China was founded, and entertained Chinese and foreign VIPs with more than 100 bottles of Laimao, which once again refreshed the glorious history of Laimao. Until 1947, the output of "Lai Mao" produced by Hengxing Burning Mill reached tons, ranking first in terms of output. In just a few years since the brand was first established, Laimao Liquor has become a well-known brand, and it has become a good story in history.

The state-owned Moutai Distillery was established, and the original intention was not forgotten.

In 1953, after the founding of the People's Republic of China, the People's Republic of China merged with three breweries such as Laimao, Huamao and Wangmao, and officially established the local state-owned Moutai Distillery.

However, Laimao's brand road has not been smooth sailing. Although Laimao liquor has experienced several times, it has also experienced a bumpy road, making its brand go through many years of ownerless stage and be submerged in the torrent of the market.

From 1988, when Moutai Group registered the Lai Mao trademark for the first time, to 2003, when the Lai Mao trademark was revoked by the Trademark Office due to historical reasons, and then to 2014, when the Lai Mao trademark was determined to belong to the Moutai Group by the Beijing High People's Court, the Lai Mao trademark finally returned after several twists and turns, and as the intellectual property of the Moutai Group, it was indisputable that the Lai Mao trademark belonged to the world.

Lai Mao officially returned and restarted the road to the brand.

After many years of no master, Lai Mao has finally returned, no matter how many changes have been experienced, the quality and taste of Lai Mao are still the same. After the return of Laimao in October 2014, Kweichow Moutai Liquor Co., Ltd. and Sinopec Yijie Sales Co., Ltd. jointly established Guizhou Laimao Liquor Industry, opening a new era of national sauce fragrance.

Moutai and Lai Mao are so expensive, I still like to drink my own loose wine.

"Lai Mao is the predecessor of Moutai", "Lai Mao is the authentic Moutai" and other remarks are heard endlessly on the Internet and in shopping malls, and many unscrupulous businessmen use part of the truth to deceive customers and peddle their products. Lai Mao is indeed the predecessor of Moutai, but it is only one of the predecessors.

During the period when the ownership of the "Lai Mao" trademark is not clear, there is no issue of the protection of the exclusive right to use the trademark, and any manufacturer can use the trademark. Therefore, many manufacturers who claim to be the descendants of "Lai Mao", the descendants of the Lai family, and even small and medium-sized wine enterprises across the country have come to get a piece of the pie, and the "Lai Mao Liquor" is flooded in the shopping mall, and hundreds of manufacturers with the banner of "Lai Mao" produce thousands of "Lai Mao Liquor". Regardless of whether the so-called "authentic Lai Mao" is still a company playing Lai Mao, it has not taken Lai Mao as a long-term brand operation, but recklessly over-developed, which has caused the shopping mall to be full of all kinds of cheap "Lai Mao Liquor" in the past few years, leaving customers with a bad image that Lai Mao Liquor is cheap liquor and counterfeit liquor.

In January 2014, the Beijing Higher People's Court made a final judgment, concluding that the "Lai Mao" trademark belonged to Moutai Group. So far, there is no dispute that the "Lai Mao" trademark is the intellectual property right of Moutai Group, and Lai Mao is completely attributed to Moutai.

Although the issue of the trademark has now been dealt with,The chaos in Laimao that has been piled up for many years wants to be completely rectified, but it is not an overnight job, and Moutai Group has been trying its best to change the situation in the shopping mall.

In order to better operate the "Lai Mao" brand, Moutai Group handed over the exclusive legal operation right of the "Lai Mao" trademark to Guizhou Lai Mao Liquor Co., Ltd., a joint venture between Guizhou Liquor Co., Ltd. and Sinopec Yijie Sales. Today's Lai Mao Liquor is one of the national strategic brands supported and cultivated by Moutai Group, and has gradually been recognized by customers.

Lai Mao liquor is a sauce-flavored liquor, this kind of liquor is very suitable for a kind of liquor, not to mention that Lai Mao liquor is a big brand, the positioning is relatively high-end, the packaging is also very exquisite, the taste is also very good, the appreciation space is very large, and the collection value is also very high.

Lai Mao is a series of liquor under Moutai Group! It's the same as Guizhou Daqu and Xijiu! Give a gift to see which wine in Laimao! There is more circulation in the market is Laimao inheritance blue! The quality of this wine is okay! The recognition is relatively high!

I have collected several bottles of Lai Mao's wine, Lai Mao's wine sauce flavor is very thick, the characteristics of the sauce fragrance to the extreme, very suitable for collection, keep a few years in your hands, it will definitely be an excellent bottle of good wine in the future.

We all know that the integration of Wang, Hua and Lai Mao of Moutai Liquor, but the subsequent "Hua Mao" and "Wang Mao" have not attracted attention, but "Lai Mao" caused such a large-scale chaos? Before the official production of Lai Mao by Moutai Liquor Company, there were a variety of Lai Mao.

How chaotic was Lai Mao during this time? It ranks first in the world in terms of the number of manufacturers (more than 400), the number of companies that use this trademark to produce products (more than 50), and the number of products in the world (more than 1,000). For a long time after the three Maotai were unified, Moutai Distillery only used the brand Kweichow Moutai.

As a result, the three trademarks of "Huamao", "Wang Mao" and "Lai Mao" were all shelved, but Lai Mao caused great confusion. I think a large part of the reason is the insistence of the descendants of the Lai family, because his insistence has led to the failure of the trademark to stabilize, so many merchants have taken advantage of opportunism and produced "Lai Mao Liquor" one after another.

Kweichow Moutai Group began to apply for three trademarks of "Hua Mao", "Wang Mao" and "Lai Mao" in 1988, and "Hua Mao" and "Wang Mao" have been approved. The failure to resolve the ownership of the trademark due to the persistent objections of the "Laimao" trademark is the root cause of the chaos in Laimao. It was not until 1996 that the Lai Mao trademark was approved by the State Trademark Administration, and in 2003, Lai's descendants applied for opposition, and in 2005, the State Trademark Administration revoked the trademark registration of Moutai Group.

In 2009, Moutai Group once again filed an application for registration of the Lai Mao trademark, which was re-examined and approved for registration in 2012, and the Lai Mao trademark was finally attributed to Moutai in 2014.

The biggest mistake of Moutai Group is that it has never used the Lai Mao trademark for production, which is the core basis for Lai's descendants to apply for opposition, and it is also the fundamental point for Lai's family to dare to file a lawsuit. However, after all, Moutai Group passed the registration review twice and carried out the protective registration of "Maotai", which can be regarded as occupying the commanding heights in the dispute over trademark ownership. As the dust settles on the issue of the ownership of the Lai Mao trademark, Lai Mao liquor has been placed in an important position by the Moutai Group again.

Moutai Co., Ltd. produces Lai Mao liquor, and the brand is positioned as "national sauce fragrance". Although Lai Mao is no longer what it used to be, whether it is the packaging design or the blending of the liquor, it has a typical Mao style.

At present, there are several series of inheritance, Chongsha, Duanqu and Chuanxi, which are more suitable for the trial and cultivation consumption of sauce-flavored liquor.

Feitian Moutai is brewed by an authentic Moutai distillery, and Lai Mao belongs to the town liquor of Moutai Town.

In my opinion, only Moutai Lai Mao can be said to be a real Lai Mao, and nothing else is a real Lai Mao. Lai Mao is much more authentic than other wines, and anyone who has drunk them should be able to feel it, but if you taste it carefully, you will find that the difference between them is not a grade at all. ‏

Lai Mao is liquor, a kind of classic liquor from Huyu in Guizhou, like a degree of 53 degrees, it is a sauce-flavored type, I drank Wushen once, and it smelled the orange rock in the pants It was very fragrant, although it would be a little choking throat when I drank it.