Introduction to Coca Cola, introduction to Coca Cola products

Background: Born in the 90s of the 19th century, by North Carolina, USA.

Manufactured by pharmacist Caleb Bradham, it is made with carbonated water, sugar, vanilla, raw oil, pepsin and kola nut. The drug was originally used to treat stomach ailments and was later named"pepsi"and registered as a trademark on June 16, 1903.

Service Purpose: A better food system means making a positive difference to the planet and our lives.

Service concept: The concept of Pepsi brand is "Desire Unlimited" to advocate young people's positive and enterprising attitude to life, which means that for young people, opportunities and ideals are unlimited.

Controversy over human health: Some nutritionists believe that cola and other soda contain phosphoric acid, which can damage human health, and carbonated drinks.

It mainly plays the role of cooling and relieving heat, and is a hobby drink, which generally has no nutritional value. But different products have different functions, and some supplement vitamins and electrolytes.

Wait. Development Strategy: Pepsi.

It is sold in reused decanters, and it has achieved good results, and it is also better than Coca-Cola.

Cheap. Therefore, it has been called"Drinks for the lower classes", which is considered a black drink in the United States, and a French-speaking drink in Canada. In order to reshape its image, Pepsi sold advertisements in the 50s, and found many celebrities as product spokespersons, so that its sales were close to Coca-Cola, but finally did not surpass.

PepsiCo. There are three criteria for selecting talents:"The smartest, most honest and most motivating spirit of hard work"。It is not easy for a manager to survive in PepsiCo, and the requirements of the company for managers are:"Either go up or go out"。

Very smart talents, 100% energy release, the company will provide them with a high-speed development career ladder and a generous remuneration package, so that they can take on important responsibilities very early, have a high degree of freedom in their respective work areas, and actively cooperate with other excellent colleagues in a working environment. These have played an extremely important role in the strategic development of PepsiCo.

Who is it for: In the 60s, PepsiCo began to change its strategy to focus on young people. In 1964, Pepsi began offering a sugar-free light version.

In the eighties, PepsiCo became more competitive with Coca-Cola, and PepsiCo launched a series of challenge-themed advertisements that caused rival sales to drop.

Pepsi Cola now has a certain degree of status around the world, constantly developing products from multiple directions and angles, and co-branded models are emerging in an endless stream. PepsiCo caters to a wide variety of needs and preferences, from entertaining categories to products that contribute to a healthy lifestyle.

Coca-Cola (Coca-Cola, Coke) is a beverage produced by the Coca-Cola Company in the United States. On May 8, 1886, Coca-Cola was born in Atlanta, Georgia, USA, pharmacist John Pemberton created a flavored syrup and brought it to the neighborhood pharmacy, mixed the syrup with soda, and created this unique soft drink that can be used in the cold drink cabinet**, and his partner Frank Robinson named the drink "Coca Cola" and designed a unique font with a trademark that is still used today.

The Coca-Cola Company, founded on May 8, 1886 and headquartered in Atlanta, Georgia, USA, is the world's largest beverage company, with 48% of the global market share and two of the world's top three beverages, Coca-Cola has 160 beverage brands in 200 countries, including soft drinks, sports drinks, dairy drinks, juices, tea and coffee, and is also the world's largest fruit juice beverage distributor. <

The Coca-Cola Company, founded on May 8, 1886 and headquartered in Atlanta, Georgia, USA, is the world's largest beverage company, with 48% of the global market share and two of the world's top three beverages, Coca-Cola has 160 beverage brands in 200 countries, including soft drinks, sports drinks, dairy drinks, juices, tea and coffee, and is also the world's largest fruit juice beverage distributor.

There are no less than 1,000 kinds of beverages in the world with "Coke" as the brand, and manufacturers spend hundreds of millions of dollars on advertising to promote their products, but none of them can compare with "Coca-Cola". The reason why Coca-Cola has been able to dominate the international beverage market and create a steady stream of huge wealth for the Coca-Cola Company is that there is a mysterious substance called "7x" in the formula of this drink, and the proportion of this substance in the entire formula is less than 1%!What's even more peculiar is that the development of Coca-Cola was actually caused by the confused behavior of a small clerk.

In the spring of 1886, in front of a small and inconspicuous pharmacy in Atlanta, Georgia, USA, there were few people and cars. The store was deserted, and the little clerk was huddled in a ball, crouching on the counter to play tons. There is one with his head in his hands.

A middle-aged man walked into the store from the outside, waking up the clerk loudly, shouting to buy a headache cure called "Coca-Cola". The sleepy clerk turned around to take the medicine and found that it had been sold out. At this moment, the boss is not there, and he can't go to the formula room to pick up the medicine.

In order to cope with the customer, he casually picked up a bottle of medicine similar to a headache treatment, mixed it with soda and syrup, poured a small cup for the patient to drink, and the patient threw half a dollar at the counter after drinking it and left in a hurry. After a while, the boss returned to the store and found five or six customers arguing with the clerk about the red "Coca-Cola" potion that the man had drunk earlier. After investigating the reason, the boss suddenly realized, and asked the clerk to send the customer away with the red potion according to the method just prepared, and rewarded the little clerk with 5 dollars, and the little clerk was inexplicable.

After that, more and more people bought this potion, and the boss had to open another big store to entertain customers. In this way, the confused emergency behavior of a small clerk actually produced a world-famous beverage product. A year later, the potion's annual sales skyrocketed.

Condler, the successor of boss Pemberton, has repeatedly researched and improved the formula of Coca-Cola. By 1902, annual sales of the potion had swelled to 360,000 gallons, making it a worldwide hit. By the 30s of the 20th century, Coca-Cola potion was no longer a cure for headaches, but a popular drink.

As a result, Woodruff, chairman of the Coca-Cola Company, has become a world-famous beverage king, almost monopolizing the entire beverage market.

Plus Coca-Cola, worth $69.9 billion in four words, is the world's No. 1 Pinpai, and No. 2 is Marlboro.

The Coca-Cola Company was founded on September 5, 1919, and is one of the largest producers of soft drinks, syrups, juices, coffee, and tea in the United States. The company spends a huge amount of money every year to advertise through newspapers, television, radio and other publicity media, making Coca-Cola a world-famous beverage and marketing countries around the world. In 1992, the company's total assets were 100 million US dollars, ranking 106th among the world's 500 largest industrial companies that year.

Headquartered in Atlanta, Georgia. Coca-Cola is one of the most recognizable brands today.

Coca-Cola is the world's largest carbonated beverage company.