Why is the configuration of imported Mitsubishi cars low

First, the general problem of imported cars, as mentioned above.

Second, the brand advantage of Mitsubishi's imported cars is not obvious.

Significant increase in vehicles** due to imported vehicles.

Originally, the lower-end model **.

It has been ** to the ** range of domestic medium and high-end cars.

Owners who buy imported cars at this price.

Most of them are car owners with more personality.

The focus is on the quality of the vehicle itself.

Third, the competitiveness is insufficient.

Most of the models imported from Mitsubishi are relatively old.

Although Outlander has just changed his look.

But there is no substantial evolution per se.

Another example is that Grundi has already belonged to the obsolete models of foreign countries.

Although Pajero has a good reputation.

But compared to the more affordable domestic off-road vehicles.

Already qualitatively perhaps more reliable Toyota Land Cruiser.

Mitsubishi's imported cars naturally lack competitiveness.

Fourth, Mitsubishi's own brand positioning.

Mitsubishi can only be regarded as a niche car manufacturer.

Luxury is not what Mitsubishi is after.

The workmanship of the Mitsubishi inner chamber has only been paid attention to in recent years.

How can Mitsubishi be asked to take it to the next level in terms of configuration?

To sum up, this can only be done by cutting the configuration.

to reduce ** and increase competitiveness.

In order to adapt to the domestic market, the configuration is too high, so it can only be aimed at the niche, and the configuration is lower to meet the vanity of the public.

Some parts of the import journey cannot be included due to intellectual property rights.

Therefore, the configuration of imported cars is generally low.

The Mitsubishi Outlander is an imported car.

Outlander is a five-door SUV, but it is different from other Mitsubishi SUVs, because Outlander is the first SUV produced by Mitsubishi Motors in the form of a sedan chassis, following the platform of the Mitsubishi Lancer (Lancer) sedan, with the comfort of a sedan, and at the same time it has the characteristics of an SUV, with good passability, and also has the characteristics of MPV space and multi-purpose. This model that combines the characteristics of sedans, SUVs and MPVs, the automobile industry has given it a new term, called "CUV", and the full English name is car-based utilityvehicle.

The name of the Outlander SUV is meant to evoke the spirit of exploration of unknown paths, and he inherits Mitsubishi's traditional off-road technology and will lead the development direction of the new generation of SUVs The perfect combination of agility and sportiness. Mitsubishi's traditional off-road vehicle technology has been used in the Paris to Dakar rally cars, and this time this technology is used in the Outlander, so that the Outlander also has the blood of the champion in its bones: the use of a new four-wheel drivetrain, the all-aluminum engine, and on the basis of the Lancer body chassis through redesign, improvement to make the chassis more functional, the new high-impact safety device makes the body structure have excellent safety.