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1. The generation of new product ideas.
That is, the process of envisioning or innovating a new product. A good new product idea is the key to the success of new product development, and the lack of good new product ideas has become a bottleneck in new product development in many industries.
2. Creative screening.
A filtering process that uses appropriate evaluation systems and scientific evaluation methods to analyze and compare various ideas, and selects the most promising ideas.
3. Development and testing of new product concepts.
The new product concept is concretized, describing the product's performance, specific use, shape, advantages, shape, name, and benefits provided to consumers, so that consumers can identify the characteristics of the new product at a glance.
4. Develop a marketing strategic plan.
Developing a marketing strategy plan for a new product concept that has been developed is an important stage of the new product development process.
5. Business analysis.
Conduct a financial analysis of the new product concept, i.e., estimate the sales volume, cost and profit, and determine whether it meets the company's goal of opening up new products.
6. Product entity development.
It is done through the design, trial production, testing and qualification of the new product entity.
7. Test marketing of new products.
By launching a new product into a representative small target market for testing, we help companies truly understand the market prospects of the new product.
8. Commoditization.
By launching a new product into a representative small target market for testing, we help companies truly understand the market prospects of the new product.
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There are generally five major processes in product development:
1. Product planning
The purpose of product planning is to make R&D work more orderly.
In the product planning stage, the responsibility of the product manager is to do a good job of preliminary research and output a complete product planning plan.
The main work of preliminary research includes market research, policy analysis, industry trends, competitive product analysis, customer research, etc.; After doing a good job in the preliminary research work, the product manager should further sort out the research results and data, clarify the positioning of the product, combine its own resources, clarify the business development trend, plan the direction of system construction, and finally output a complete product planning plan.
2. Demand analysis
The process of demand analysis is not a simple demand handling, the product manager first needs to classify the collected requirements according to the actual situation, such as business needs, user needs, and functional requirements according to different objects.
After classifying the requirements, the product manager can screen the requirements from the three dimensions of authenticity, value, and feasibility, filter out the false, unfeasible, worthless, invaluable, or unsatisfactory input-output requirements, and extract the essential needs of customers from the remaining requirements.
The requirements are then categorized and prioritized to help the product be organized and developed, and finally the requirements document is output.
3. Product design
The process of product design is the process of functionalizing and visualizing product requirements, and product managers need to output specific functional design solutions that can achieve demand goals to support efficient communication and business execution by relevant parties such as demanders, R&D teams, and operation teams. The main tasks of the product manager at this stage include process design, functional architecture, prototyping, etc.
Fourth, promote the realization of product goals
First, the product manager needs to coordinate the timelines of each position and further answer the questions about the needs of each position.
Secondly, the product manager should also make a correct judgment on the difficulties encountered in the development process, eliminate the interference factors of the outside world on the development, eliminate the difficulties for the development team, and make timely decisions on demand changes or technical solutions, track the progress of product research and development, and ensure the smooth progress of research and development.
In this process, the product manager should do a good job of communication and coordination with superiors and team members, maintain the consistency of information from all parties, conduct effective communication, and ensure that the product moves forward according to the established goals.
5. Acceptance and delivery of products
After the product is launched, the product manager should pay attention to the relevant data in time and do a good job of data analysis. Evaluate whether the product or function has achieved the expected effect based on the data, and if the expected effect is not achieved, the product manager should take the lead in the review work, analyze the reasons for the failure to achieve the expected effect, output perfect measures and plans, and implement them effectively. At the same time, product managers need to track customer feedback in a timely manner and accumulate data and experience for the next release or product.
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The 5 stages of the product development process are:
1. Plan and determine the project (project approval).
2. Product design and development (prototypes, samples).
3. Process design and development (tooling samples, OTS samples).
4. Product and process confirmation (PPAP sample of production parts).
5. Feedback, assessment and corrective action (SOP).
The product development process refers to the sequence of steps or activities that a business uses to imagine, design, and commercialize a product. A process is a series of steps that turn a series of inputs into a series of outputs.
Quality Assurance: The product development process identifies the phases of a development project and the points along the development process. Assuming that these stages and nodes are wisely chosen, following the product development process is one way to guarantee the quality of the final product.
Coordination: A clear product development process functions as a master plan, defining the roles of each actor in the development team. The program will guarantee the transfer of information between team members when contributions from team members are required and when team members need to exchange information and materials.
Plan: The product development process encompasses the natural boundaries for completing each phase. The timing of these boundaries helps in the development of the timeline throughout the development project.
Management: The product development process is a challenge in evaluating the effectiveness of development activities that are about to be completed. By comparing actual events with established processes, managers can identify where problems may be located.
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Here are the eight steps of the project development process:
1. Analysis and determination of the purpose of project development.
This stage of the software development process is mainly after the software developer determines the development project, it is necessary to discuss with the demander to determine the needs of the demander for software development, achieve the goals and specific functions needed, etc., and determine whether it can be achieved.
2. Demand analysis.
This is the second stage of the software development process and the stage where you define the specific idea for the proper running of software development. Once it is determined that software development can be carried out, it is necessary to conduct a specific and detailed analysis of the functional requirements of the software that the customer needs to implement. At the same time, the changes that may occur in the development process should be considered, and the requirements change plan should be formulated to deal with the occurrence of special circumstances at any time to ensure the smooth progress of the software development process.
3. Design. Software design should design the framework structure, functional modules and databases of the software system according to the results of the analysis of software functional requirements in the previous stage. It is divided into two parts: overall design and detailed design, 4. Programming.
Each previous stage of the software development process is the basis for the implementation of the next stage. Programming is also based on the software design, the requirements of each part of the software design through the computer program ** to achieve operation, programming system.
1. Standardized program writing rules to ensure the understandability and maintenance of software programs.
5. Software testing.
According to the design, the customer software needs to be programmed to achieve the first level, that is, after the completion of the software program, it is necessary to test the written program to form an overall architecture and function of the unit, assembly and system three stages of testing, so as to test the correctness of the program writing and the adequacy of the customer demand function, so as to determine whether the software meets the development requirements, and it is also a process of finding and correcting problems.
6. Software delivery.
The software development process completes the software development through the above core links, and the next step is that after the software development meets the customer's needs, the developer will hand over the software system to the customer, and deliver the software installer, database data dictionary, "user installation manual", "user guide", demand report, design report, test report and other products to the customer;
At the same time, guide customers to install software and installation skills, remind customers to pay attention to the detection and precautions of software operation status, environment, server and related middleware, know the actual operation methods and use processes of customer software, and realize the tasks specified in the contract.
7. Acceptance. After receiving the software development results delivered by the developer, and carrying out actual operation, test and operation, and achieving satisfactory results, the user accepts the developed software.
8. Maintenance. Custom-developed software usually needs to provide after-sales service, regularly maintain the software, or modify the application software program according to the new needs of users, so that it can continue to meet the actual needs of customers.
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EVT: Engineering Verification Testing. DVT: Design Verification Testing.
PVT: Small Batch Process Validation Testing. TP: Total production over a certain period of time.
PP: Small batch production. MP: mass production stage.
The general process is: EVT (Engineering Verification Test) DVT (Design Verification Test) MVT (Production Verification Test) PP (Pilot Production) MP (Mass Production).
Extended Information: New product development is an extremely complex undertaking that goes through many stages from the development of an idea based on the needs of the user to the launch of a full-fledged product on the market. The process of product development refers to the entire process from the idea of a product to its formal production.
1) Investigation and research stage.
This stage is mainly to put forward the new product idea and the development idea and overall plan of the new product in terms of principle, structure, function, material and process.
2) The ideation and creative stage of new product development.
At this stage, according to the market demand grasped by the social survey and the conditions of the enterprise itself, fully consider the user's requirements and competitors' trends, and put forward the idea and idea of developing new products in a targeted manner. Mainly from users, enterprise employees and professional scientific researchers.
New product ideas include three aspects: product conception, idea screening, and product concept formation.
3) New product design stage.
Product design refers to the preparation and management of a series of technical work from determining the product design task book to determining the product structure, which is an important part of product development and the beginning of the product production process.
4) New product trial production and evaluation and appraisal stage.
The trial production stage of new products is divided into sample trial production and small batch trial production stage.
5) Production technology preparation stage.
At this stage, the design of all working drawings should be completed and the technical requirements of various parts and components should be determined.
6) Formal production and sales stage.
The market development of new products is not only the end point of the new product development process, but also the starting point of the redevelopment of the next generation of new products. Through market development, it is possible to know exactly whether the developed product meets the needs and to what extent; Analyze market intelligence related to product development. It can provide a basis for product development decisions, for improving the next batch of (generation) products, and for improving the level of development and development, and can also obtain data on the size of the potential market.
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