How to innovate in the development of a product.

I'm not very good at innovating fast! I'm going to talk about the development of new products!

1. First of all, we must investigate the market, and when investigating the market, we should pay attention to the problems that should be investigated! There are probably the following: market demand; the characteristics of existing similar products; Disadvantages of existing products!

2. Cost accounting of our developed products! This is very important! The launch of a new product will inevitably lead to the crowding out of similar products!

Then the best way is to compare! If our cost is higher than the cost of a similar product, then we have to consider how it can reduce our own cost! If the price difference with other products is not large, then it is necessary to consider how long the market of our products can be normal!

If the best of our products cannot be synchronized with other products for a long time, it will bring a lot of pressure to an enterprise!

3 outstanding technologies! In today's technologically advanced life! The technical content also determines your product!

If there is no outstanding technology that has allowed me as a customer to be in so many similar products for so long and understand very well, why would I risk spending money to use your product!

4. Market mastery! In a good product, if there is no good sales system, then it is in vain! First of all, there must be a salesperson who is familiar with the product, which requires the business to keep up with the market and find the problems of the salesperson from time to time!

Settle on the spot! When appropriate, you can also give the salesperson some "bait"! Heightened their positivity!

At the same time, in this period, market research is still indispensable! And it should be grasped more tightly! After all, when developing products, we are "behind closed doors", and there must be a lot of loopholes!

Then these should be found in this market research, and they should be reflected to the superior in time to make improvements to the product!

5 product advertisements! This doesn't have to be, I have to be wanton publicity! That's a waste of money!

It is said that the emergence of new things is for people's convenience, and that is for the sake of sounding! To put it bluntly, it's all about the money! Then we have to be able to save when we have just entered the market!

This leaves us with better conditions for competition with other products!

That's one generation, two generations, three generations.

If you want to realize value, you have to innovate. Innovation encompasses three distinct levels: the individual, the organization, and the system. In business, we call them value propositions, business models, and ecosystems.

Most companies successfully create value through their ideas, assets, and technology, focusing on product innovation (which falls under the first level of "value proposition"). A small number of companies have innovated their business models along with their products, changing the formula for value creation, distribution, and acquisition (the second level of "business model"). A smaller number of companies, focused on revamping or creating entirely new ecosystems (the third level of "ecosystems").

Ecosystem innovation is not for the faint of heart: it is often a long-term battle, accompanied by delays in profits and a lot of uncertainty. And if successful, it also brings the opportunity to reshape the industry, the rewards and the transformative social impact.

Greg Bernarda, a former co-director of the World Economic Forum, co-author of Value Proposition Design, and an expert in strategic management and innovation, used Tesla as an example in a public service online presentation organized by BCC Group, which is a company that is very good at working with companies in the ecosystem. Its innovation lies in uniting consumers, competitors and partners. On the one hand, it allows partners to develop new technologies and become advocates of new industry norms, and on the other hand, it provides subsidies to users and partners, and even patents obtained through opening to the outside world.

This not only breaks through the traditional industry boundaries, but also shoulders the responsibility of changing the entire ecological environment, so that the concept of electric vehicles can be successfully implemented.

This is what we call ecosystem leaders, who shape ecosystems by creating new networks, relationships, and new standards ("new homes") for participants and their environments.

1. With the continuous change of the market, the continuous progress of society, and the continuous upgrading of people's needs, it is necessary to develop new products to open up a larger market.

2. Meet user expectations: When the enterprise develops to a certain extent, in order to meet the expectations of users, it is necessary to give users new products.

3. In order to confront competitors: market competition is large, and the development of new products is an important means to maintain competitiveness.

4. The development of new products and the improvement of old products are the fundamental ways for enterprises to continue to grow and develop, and they are also important means for enterprises to improve economic benefits.

New product development is to research and trial produce a new generation of products that can meet the needs of users, improve old products, improve product quality, and accelerate product upgrading.

The methods of product innovation are as follows: to improve the level of science and technology, pay attention to personnel training, and innovate products, the first premise is to have sufficient technical level and higher quality staff to ensure it; Innovative design for product appearance, structure, etc.; Pay attention to concept innovation and method innovation.

On the basis of insisting on product quality, clarify the cultural connotation of the corporate brand, and carry out brand promotion to give full play to the brand effect. At the same time, for different consumer groups, the production of different products, to meet the psychological needs of consumers, at the same time to buy the product of the consumer return visit, through the return visit to the consumer, to understand the advantages and disadvantages of the product, according to the consumer's comments or suggestions, modification. Consumers as the consumer public, their suggestions can better reflect the willingness of ordinary people to consume, enterprises according to the needs of consumers, product innovation, will be more likely to be recognized by the market, in the market competition will be more stable development.

Enterprises generally refer to legal persons or other social and economic organizations that use various factors of production (land, labor, capital, technology and entrepreneurial talents, etc.) to provide goods or services to the market for the purpose of making profits, and implement independent operation, self-responsibility for profits and losses, and independent accounting. Businesses are the product of market transaction cost savings. That is, as an organizational form of production, the enterprise is a substitute for the market mechanism to a certain extent, and the enterprise as an organizational form greatly reduces the number of contracts that need to be signed, which can save a lot of transaction costs.

Characteristics of the enterprise: the enterprise is an economic organization for the purpose of specific interests; The enterprise is an independent legal person (the enterprise is not necessarily a legal person, but should also include a partnership and a sole proprietorship); Businesses are an integral part of the social economy; The enterprise is an economic operating system. During the period of its existence, an enterprise shall have the right to occupy, use, dispose of and benefit from the property of the enterprise legal person formed by the investment of each investor, and shall be liable for its debts with all the legal person property of the enterprise.

1. With the development of new technologies and the fierce market competition, the life cycle of products is like a fleet.

The beginning is getting shorter and shorter. Gone are the days when one product, one model, sold well on the market for several years. Therefore, enterprises must assess the situation in order to be more competitive in the competitive environment.

2. In the market, whoever develops products quickly will grasp the initiative in the market and will be in a favorable position in the competition. On the contrary, they are in a disadvantageous position and face the danger of losing the market.

3, the development of new products, open up new business areas is one of the elements of enterprise competitiveness, enterprises in a single product direction to develop new products and series of products although can expand the scale of production, however, the market capacity of a single product.

After all, it is limited, which will limit the development of the enterprise.

Extended information: 1. Precautions:

1. Product positioning should be accurate.

The incubation process of the product, the collation of business needs and the prospect of market prospects, and the formation of the initial demand for the product; The demand for the market is the first, and it is necessary to accurately position the product and aim at the market.

2. Product pre-research should be carried out in advance.

As long as it is product research and development, there must be risks and technical breakthroughs. Product Manager.

It is necessary to identify the risks of the product, and investigate or find early alternatives to key technologies and problems. In terms of project schedule, process changes are not allowed during implementation, which has a significant impact on the cost of the product.

Second, what is the significance of enterprises to develop new products?

New product development refers to a series of work carried out by enterprises on the research and trial production of new products to expand and improve product varieties. New product development is a complex system engineering, which involves project determination, market research, scientific research, design and process production preparation, quality standards, equipment investment, cost accounting, marketing and other aspects of work. In order to ensure the quality of development and achieve good technical and economic results, enterprises must understand the actual connotation of new product development, so as to master the methods and steps that conform to objective laws, make correct decisions, and ensure that new product development is successful.

1. Reverse thinking.

Reverse thinking is relative to forward thinking, he thinks about product development from the opposite perspective, puts the ultimate goal of the market and the starting point of product research, and follows the Siyan empty road of thinking about the present in order to achieve the future and grasp the starting point in order to reach the end.

2. Psychological thinking.

Grasping people's psychological pursuit to develop and create new products can often receive wonderful market results.

3. Track thinking.

After tracking and investigating the signs of social consumption, we will synthesize, analyze and think about it to discover the development and innovation of future products.

4. Alternative thinking.

A product has proven to be outdated and backward in consumer practice, and people want something new and better to replace it. And once there is a new product that is superior to or completely different from this product, the market sales will often be surprisingly good, and the economic benefits will be surprisingly high.

5. Material-pole thinking.

There is a phenomenon: a football Shan hits the wall, due to the influence of the front reaction force of the recipient, it suddenly turns back, follows the original direction, returns to a certain distance, the greater the reaction force, the farther the return distance. Physicists call this the pole principle".

6. Divergent thinking.

It is to start from a certain research and thinking object, fully imagine the wings, from one point to multiple points, in the broad field of contrasting associations, close associations and similar associations, so as to form a fan-shaped development pattern of products, and produce a number of innovative achievements from this and the other.

Summary. Expand the Supplemental <>

1.Meet the changing market demand: With the rapid development of technology and the diversification of consumer needs, enterprises need to continuously innovate and develop new products to meet the needs of the market.

Only by keeping up with the trend of the times and market trends can we gain an advantage in the fierce competition. 2.Improve the competitiveness of enterprises:

Innovation can help enterprises stand out in the same industry and improve their competitiveness. By developing new products, businesses can offer more attractive solutions or product features that attract more customers and differentiate themselves from their competitors. 3.

Promote technological progress: Innovation is one of the important driving forces for economic development and social progress. Through continuous innovation and development of new products, enterprises can promote the research and application of related technologies, promote the technological progress and innovation of the industry, and bring more welfare and development opportunities to the whole society.

Why keep innovating and developing new products.

Hello! Reasons for taking the tomato what to constantly innovate and develop new products: 1

The market competition is fierce, consumer demand is constantly changing, and only continuous innovation can meet the market demand and maintain a competitive advantage. 2.Innovation can help companies improve productivity, reduce costs, and increase profitability3

It can also promote the technological progress of the industry and promote economic development.

Expand the Supplemental <>

1.Meet the changing market demand: With the rapid development of technology and the diversification of consumer demand, enterprises need to continuously innovate and develop new products to meet the needs of the market.

Only by keeping up with the trend of the times and market trends can we gain an advantage in the fierce competition. 2.Improve the competitiveness of enterprises:

Innovation can help enterprises stand out in the same industry and improve their competitiveness. By developing new products, businesses can offer more attractive solutions or product features that attract more customers and differentiate themselves from their competitors. 3.

Promote technological progress: Innovation is one of the important driving forces for economic development and social progress. Through continuous innovation and development of new products, enterprises can promote the research and application of related technologies, promote the technological progress of the industry, and bring more welfare and development opportunities to the whole society.