For the layer industry, why is it becoming more and more large scale branding?

Large-scale breeding, even if it is professional breeding, the cultivation of chicken seedlings is the key, in the process of cultivating chicken seedlings can not be a little sloppy, strive for the survival rate of chicken seedlings to reach more than 90%, the first week to do day and night stick, the overall planning and design of chicken farms, the layout of the house, the human or computer mechanical control of the environment in the house, should be conducive to disinfection, epidemic prevention, sterilization, treatment, suitable for all in and out of the feeding mode.

<> production cost, chicken seedlings are counted as 2 yuan, 5,000 chickens are 10,000 yuan, and vaccines are 2,000 yuan. The cost of feed is about 21 yuan for a small chicken to grow from a large chicken. 5,000 will cost a total of 117,000 yuan.

Without the implementation of the "double certificate system" can not ensure the construction of the credit system of excellent farms, can not ensure the quality of competition, only competition. Therefore, the strict implementation of the "double certificate system" is conducive to the protection of high quality and high price, healthy competition, large-scale laying hen farm procedures, to the local land department to consult the nature of the farm land, new farms are prohibited from occupying basic farmland, in line with the overall planning of township land use. Farmers must first apply and record.

Scientific, standardized, healthy and sustainable breeding, not just a few paragraphs of text can be clear, the need for investors in the field of laying hen breeding, from breeding, management, products, sales, consumption and other areas of overall consideration to determine the direction of breeding. Now the common domestic laying hen varieties are brown shell, powder shell, white shell, green shell and other different varieties, each variety of egg production rate, eggs, feed egg ratio are different, must do a good job in the early stage of the market investigation.

At present, the newly built chicken coops in China are large-scale chicken farms, and some capital has entered the laying hen breeding, and the laying hen farms they have built are large-scale chicken farms, and some have a stock of 1 million. Some farming groups made a lot of money last year, and now many consumers' taste pursuit is not only limited to the pursuit of ordinary eggs, there are many people who like native eggs, and now there are many people who have gradually turned to pink shell eggs and green shell eggs, which are changes in style and characteristics.

The overall planning and design, the layout of the house, and the artificial or computer mechanical control of the environment in the house will be conducive to disinfection, epidemic prevention, sterilization, treatment, and suitable for all-in and all-out feeding methods.

The main reason is that the current technology is updated relatively quickly, and if such agriculture is also specialized, it will begin to rise up like foreign industries.

Nowadays, many industries are making their own brands. Because only when the brand is bigger, can you make your products more popular. will make consumers believe in their products. In this way, we can improve our own industrial indicators.

The implementation of environmental protection policy: in recent years, the implementation of environmental protection policy, in the laying hen breeding industry, has also formed a certain impact, especially in the central and southern economically developed areas, the deepening of environmental protection policies, some areas are forbidden and restricted, to a certain extent, removed a part of the laying hen breeding stock, this part of the stock, most of the small households or moderate scale households (the current moderate size households, basically even small households) based, medium and large chicken farms, rarely limited or forbidden!

1. Large-scale intensive production, laying hen breeding, is the second pillar industry in animal husbandry after pig breeding, due to the low threshold, most of the small and medium-sized enterprises and farmers in this field. According to statistics, more than 70% of the country's fresh eggs come from farmers with a stock of less than 10,000. In this kind"Small, scattered, many"Under the mode, the farmers' ability to resist risks is weak and they are susceptible to market fluctuations.

2. Continuously evolve the concept around the needs of consumers for safety, freshness, nutrition and health. The quality is improved and the nutrients are quantified. Sell Scale:

Scale represents strength; Selling nutrition: Take the nutrients contained in eggs as a selling point. For example, selenium-rich eggs, vitamin-rich eggs, eggs containing insect active protein, cholesterol reduction of 30% per egg, different nutrition for the same egg, etc.

Healthier,** less expensive. Compared with family breeding, it is easy to control the feed ratio, mechanized application, winter heating, summer ventilation and cooling, and prevent epidemic sanitization. Among the egg brands, they mainly seize farmers' markets, convenience stores, and community supermarkets, and widely deploy channels to distribute products to various channels around consumers.

A strong consumer contact and cognition has been formed.

Take the crowd segmentation route. The egg market segment is aimed at the main group of egg safety concerns - pregnant women and infants, the elderly and hyperlipidemia brands.

Eggs are also a commodity, a food on the people's table, and it is normal to enter the brand. The meaning is to eat assured eggs, nutritious eggs!