Say goodbye to Nike and Adi s rule, who can go further with Li Ning and Anta? Why?

Say goodbye to the reign of Nike Adi, Li Ning.

Who can go further with Anta, as far as I personally think, of course, Anta can go further, because Anta's positioning is more suitable for young people, after all, young people are the main force when buying these sports products now. Li Ning is also very good, but it is more popular with the post-70s or post-80s.

When people in these generations buy sportswear, they will first think of the Li Ning brand. However, young people in the future have more trust in Anta, because Anta's design is relatively younger. <>

In the past, when everyone bought sportswear outside, the first thing they would think of was Adinaike, they are the symbol of big brands, and their sales are also very high. But in recent years, Adinac has not been popular with the Chinese people, and their turnover.

It is also greatly reduced. On the contrary, the sales of national brands such as Li Ning and Anta have increased significantly, and Anta's turnover has even surpassed that of Li Ning. Anta's brand ambassador is Kong Linghui.

He is a world champion and has a lot of influence. <>

Many people also buy ANTA brand clothing for the championship, and the ANTA brand clothing is reasonable and can be accepted by most families. Moreover, the quality of the ANTA brand products is excellent, and there will be no quality problems even if you wear it for a long time. ANTA is a mid-to-high-end sports brand.

It's more affordable than Adinaike, which is why many people are willing to buy Anta. <>

Anta's ** is very cost-effective, and it has a wide audience, whether it is an old person or a young person, you can buy your favorite products in the store. Anta's ability to attract money is also very strong, and its products are designed with many elements that young people love, which also leads to sales far ahead. ANTA will design products according to the needs of different customers and product needs, so as to meet the needs of consumers.

Compared with Li Ning, Anta is more inclined to be younger, which has also led to more and more people liking this brand. The ANTA brand has also cooperated with many well-known designers and launched a large number of joint products.

For a long time, young people in China have pursued Nike and Adi brands, but because of the Xinjiang cotton incident, the reputation of Nike and Adi has also declined greatly in China. Many people in China have said they will boycott the import of Nike and Adi into China. <>

During the epidemic, Li Ning was affected by the epidemic and was about to declare bankruptcy. Even so, the person in charge of Li Ning also donated all his net worth and property to help Zhengzhou tide over the difficulties when there was a flood in Zhengzhou. This move has received strong support from many netizens, who have expressed that they will buy the Li Ning sports brand to turn the crisis into safety for Li Ning.

It is precisely because of this incident that Li Ning has received the support of the majority of domestic people that the Li Ning brand has come back to life, and it is also the most successful external publicity and marketing of Li Ning. Li Ning and Anta are now well-known sports brands in China, and both brands were founded for sporting goods. The competition between the two brands in the industry is very fierce, and Li Ning supported the 2008 Beijing Olympics as a sponsor.

The brand promotion of Li Ning has also had a great impact on it, making Li Ning more popular and gradually surpassing Anta. After 2011, Li Ning gradually became less popular with the new generation of young people, and Anta also took advantage of the victory to reap the love of a large number of young people, gradually narrowing the pace with Li Ning. <>

During the epidemic, Li Ning got a wave of dividends through patriotic feelings and found its own direction in clothing competition. Anta and Li Ning have their own advantages and disadvantages, and Li Ning should take advantage of this Dongfeng to continuously improve the shortcomings of its own brand, increase the popularity of young people, and play its own brand advantages. ANTA will continue to make breakthroughs and innovations, not only in the field of young people, but also in terms of quality and international stage.

For the time being, the two brands are more advanced, seizing the east wind of the epidemic and bringing a large number of national tides. However, Li Ning and Anta still have to embark on a steady and steady competition path, and it is not known who can go further, after all, the two brands have been competing for more than 30 years, and will continue to compete in the future. <>

As a post-00s generation, he has also been affected by the national tide fever to resist the domination of foreign Nike and Adi, and support domestic brands Li Ning and Anta. Both brands have been in contact with each other, and they also expect Li Ning and Anta to make better achievements in the sports industry and promote Chinese brands to the world.

Anta has gone further, the quality of Anta's products is very good, and there are not too many products, Anta's products in recent years are very Chinese-style, and they are more popular with young people.

I think Anta has gone further in comparison, because now Anta is very popular, the sales volume is also very large, and its ** is relatively favorable, so it can go further.

I think Anta will go farther, because compared to Anta's brand, it is very well-known, and the quality of this brand is very good, and the cost performance is also very in line with the psychology of consumers, and Anta's income is relatively high.

Because Anta is a domestic brand, and now many Chinese people are very supportive of their own brand, so Anta can surpass Nike Adi.

Because Anta's design is very down-to-earth, it is also relatively reasonable, and many people can accept it.

Because the things of this brand are not very expensive, and the quality is very good, they are more popular.

Because Nike's ** is very expensive, and Anta's ** is very cost-effective, and most people feel that wearing Nike is very face-saving, which will reflect what their family situation is, the gap between the two is only in **, Anta is much cheaper than Nike, and Anta's quality is much better than Nike's, I firmly believe that one day Anta will surpass Nike.

Nike's brand life is relatively long, and its sales volume and quality are relatively stable, which can ensure the world's best situation, so there is no way to surpass Nike. The gap should be between endorsements and sales, and Anta's endorsement is the biggest failure, and there is no way to promote Anta's sales.

Because Nike's advertising efforts are very large, and the quality and workmanship are very good, it has not surpassed Nike; The gap between the two is in the workmanship of clothes, materials, publicity, market influence, and the number of fans.

Who is more powerful Anta or Nike?

How have domestic brands like Li Ning and Anta developed in the past?

So why is there a gap between Li Ning and Anta?

What will be the future development of domestic brands like Li Ning and Anta?

I think now is the best time for the rise of domestic products, if they can increase their publicity efforts and enhance the corresponding brand effect, I think their future development will be very good, and they may also be comparable to luxury brands such as Nike and Adidas. Furthermore, I think they're in the middle of a momentum right now, and if they raise prices significantly, it could chill a lot of consumers. So I think they should see this opportunity, seize the business opportunity, and try to make a qualitative leap, not for temporary profits.

Li-Ning's inferiority to Anta is mainly manifested in the fact that its promotion channels and advertising endorsements are not as good as Anta's. Anta has a lot of fans in the sports brand banner and basketball superstar endorsement circle, while Li Ning's main focus is leisure, so it is not as good as Anta.

Because Li Ning's products have a relatively high degree of innovation and high R&D costs, most of them are in the high consumer market. On the contrary, Anta is facing a niche market, and most of the shoes are imitations of other products, and the style is relatively well-known.

The development of Li Ning is longer than the development of Anta, and Anta has always come from behind, and Anta has vigorously promoted advertisements and cooperated with many popular stars.

Because all of Li Ning's products are generally more expensive, and compared with Anta, they are more accessible to the people, which is also the main reason why his sales are not very good.

Because Li Ning and Anta are lower, people are more accepting of Anta clothes and shoes, and most people can afford Anta.

ANTA's "I Choose, I Like" was created for the target advertising slogan. And it is more in line with the tone of young people, and firmly grasps the hearts of the audience in the era of pursuing individuality and independence.

In recent years, Li Ning has been eagerly upgrading its brand, hoping to benchmark international giants in brand value and product quality to quickly catch up with the gap. Therefore, Li Ning gave up the original consumer group and put the bet on the contemporary young post-90s, hoping to use a few years of marketing to reshape the brand image of Li Ning among young people, but Li Ning underestimated the difficulty of brand remodeling, and the price was obviously too heavy. As a result, not only did he not shorten the distance between himself and Nike and Adi, but on the contrary, he was picked by his peer Anta.

What Li Ning couldn't do, Anta couldn't do, so Anta chose another path: a multi-brand strategy. Multiple brands can better position market segments with different interests, emphasize the characteristics of each brand, attract different consumer groups, and thus occupy more market segments.

In 2009, ANTA acquired the trademark use rights and franchise rights of the FILA brand in China from Belle. FILA has lived up to Anta's years of patient cultivation and has become a new growth engine for the company. In 2019, Anta announced the completion of the acquisition of Amalfen Sports, which was quite ambitious to ask Kong Linghui to endorse it back then.

Of course, it will take time to test whether Anta's success on FILA can be replicated on Amalfen.

I think it's Li Ning's ** more expensive than Anta, and Chinese people must feel that they are all domestic products, so they will buy them with relatively high cost performance.

Because Anta's brand advertising is better, it may also be cheaper than Li Ning in terms of **.

No, it's Anta's moderate! Li Ning's ** is on the high side! Do you understand?