What are the reasons for Adidas decline in the Chinese market due to the reduction of Adidas domes

There is no innovation, poor management, the rise of domestic brands, coupled with the impact of the epidemic, everyone has reduced consumption and does not spend money indiscriminately.

The first is that Adidas is too slow to launch new products, the second is due to the epidemic, the third is that Adidas does not pay attention to domestic consumers, which hurts the hearts of the Chinese people, and the fourth is that the brand quality is not guaranteed.

Hello, the main reason for Adidas' defeat in the Chinese market is the Xinjiang cotton incident. The impact on the brand was so profound that many consumers abandoned the brand outright. There are also false publicity of this brand, as well as product quality and other issues.

When it comes to Adidas, I believe that many people are no strangers to this sports brand, its products are sold better in China, and Adidas stores can be seen all over the street, but now Adidas' domestic offline stores have shrunk, and there are three main reasons for Adidas' decline in the Chinese market, the first is affected by the epidemic, and the entire market economy is not very good; second, because of the rise of China's domestic products, its sales have been affected to a certain extent; The third should be Adidas's revenue in China is not optimistic, in order to stop losses in time, it can only start to reduce the number of stores to reduce losses.

1. Adidas' offline stores in China have been reduced, and the reason for its decline in the Chinese market is first of all because of the impact of the epidemic.

Since the epidemic, whether the street is under control or not, and sometimes even requires everyone not to go out at home, which leads to the fact that some offline stores are crowded, and offline stores mainly rely on the best volume to make profits, and no one has any income, so naturally Adidas will reduce the number of stores.

Second, the second is because of the rise of China's domestic products, which has affected the sales of Adidas.

China also has its own sports brand, and there are a lot of them, and now China's domestic products have risen, such as Hongxing Erke, Li Ning, etc. are all good brands, which will definitely affect the sales of Adidas, and it is useless to reduce sales to so many stores, so it is natural to close some.

Third, finally, Adidas wants to accelerate its digital transformation, so it has to do it.

In the end, the reason for Adidas' defeat in the Chinese market is that its overall revenue in China is definitely not optimistic, offline is not as good as online, and it needs to pay employees, store rent, decoration and other expenses, so Adi's senior management decided to stop losses in time and reduce offline stores, and Adi's marketing methods have begun to digitally transform, and physical stores are not their development goals, so they should reduce stores and tend to online shopping.

There are many reasons for Adidas' domestic offline store shrinkage, and the brand's decline in the Chinese market is the first of which is the problem of Xinjiang cotton. In 2021, many foreign brands boycotted Xinjiang cotton and used various languages to humiliate the locals, which was boycotted by many Chinese netizens, so the sales of these foreign brands in China were also greatly affected. Adidas is one of the many foreign brands, and in 2021, Adidas also made inappropriate remarks, so Adidas' stores in China have been reduced.

When the incident first happened, many netizens went directly to offline stores to actually boycott Adidas, and now although netizens have come to their senses, they are still unwilling to accept the Adidas brand. Adidas stands on the territory of China and earns Chinese money, but wants to lift the Chinese's table, such an operation is not allowed by anyone. Therefore, the brand Adidas has been declining since 2021, and now it will fall into such a fate.

In addition, Adidas has also suffered a lot of administrative penalties, because the brand Adidas is also involved in false advertising, and there is also the problem of unqualified spot checks. This series of problems has led to a loss of trust in the brand, so Adidas' sales continue to decline. Coupled with the impact of the epidemic, the business of many offline stores is not easy to do, and choosing to close the store is the best result.

Another reason is that the development of domestic products in China is getting better and better, there are many brands that can completely replace these foreign brands, and the quality of domestic products is very cheap and the quality is great, so there is no reason for everyone to spend more money to buy these foreign brands. The combination of various reasons makes Adidas' business more and more difficult, so there is a problem of declining revenue. Now Adidas has regretted it, but there is no turning back for them, because we will not give them another chance.

No innovation; Losses in positioning; Xinjiang cotton incident; the rise of domestic brands; Consumer demand is on the spotlight.

Because of the rise of domestic brands, these brands have also retreated, and it can only be said that we now love our country more.

This is mainly in two aspects, on the one hand, the rise of domestic clothing and shoe brands, which are more cost-effective, and the second is that the Chinese people are patriotic and more willing to buy domestic products.

The epidemic, the Xinjiang cotton incident, quality and other problems are the main reasons for Adidas' defeat.

Adidas is a German sports brand, since entering China, sales have continued to rise, and the Chinese market has grown rapidly, opening many stores across the country. It has also become a very well-known brand. It is no exaggeration to say that the Chinese market is one of the countries that contribute the most to merchants.

However, as a businessman, he released some inappropriate remarks that caused dissatisfaction among the Chinese people.

German brand Adidas

Adidas is a German sports brand founded in 1949 and is a member of Adidas AG. The founder is Adolf. Adi.

Dassler, the brand is named after him. Originally, the company was founded by two brothers, but later the two went their separate ways, and the elder brother opened PUMA and quickly occupied the market. Later, he entered China and won a place in the Chinese market.

Adidas has three series of brand logos: three-stripe, clover, and spherical shape. The three logos also herald the continuous progress of this world brand. <>

Adi Zao Sundas's domestic offline stores have shrunk, and revenue has been negative for five consecutive quarters

In the past few years, Adidas has not had a good time in the Chinese market due to many reasons. According to the inquiry, Adida's annual report in 2021 increased its sales revenue by 15% compared with the same period in the world. The Chinese market accounts for 3% of the market, which shows that the Chinese market is still a very important sales channel for Adidas.

However, now Adidas has experienced negative growth for five consecutive quarters, and its stores have to be reduced, and the business situation is not optimistic. <>

What was the reason for Adi's defeat?

If you think about it carefully, Adidas finally developed into such a situation, in fact, there are traces to follow. On the one hand, the quality of goods, false publicity, and shoddy problems are frequent, and some inappropriate remarks released have caused dissatisfaction among the Chinese people, coupled with the epidemic and other reasons, which have led to the current situation of Adidas. <>

The main reason for this situation is that Adidas's behavior has been very seriously affected, and there has been a serious decline in China for five consecutive quarters, which has also led to Adidas' inability to gain a foothold in the Chinese market.

Adidas' main company in China is Adidas (China) Co., Ltd., which was established in August 2005 with a registered capital of 100 million yuan and is wholly owned by adidas International B V. The company has invested in 1 company, Adidas Sporting Goods (Shanghai) ****, the sporting goods company has a total of 107 branches across the country, of which 105 are in a surviving state. According to the risk information, Adidas (China) Co., Ltd. was fined 8,880 yuan for producing and selling substandard products to pass off as qualified products.

Adi doesn't understand what Chinese consumers really need to return to their limbs, there are more and more competitors, and Adi has not handled the Xinjiang cotton matter well, so it will lead to defeat and call the world away.

Insulting the Chinese, and infringing on China's imitation of Zen, it has caused dissatisfaction among many consumers, making many consumers very disgusted with this brand, and there have also been wrong marketing methods with big stools.

Actually, Adidas.

It is also a platform that many people like very much, Adidas' clothes are not particularly expensive, and everyone also thinks that the quality of Adidas brand clothes is still very good, so most people will choose to buy, but since 2021, not too many consumers will choose this brand. The reason why Adidas went from a booming business to no customers is because Adidas itself did something wrong. In 2021, Adidas joined other brands in boycotting Xinjiang cotton.

And this is also an obvious insult to China.

After Adidas did this kind of thing, it should understand some of its problems in the future, so Adidas was also attacked by everyone, and no one would choose to buy this brand. In addition to Adidas itself, in fact, it is also because of the rise of our domestic products, and now everyone gradually understands that when the country is in trouble, other international brands will not manage it at all, and only our domestic brands will help the country.

With the rise of domestic products, there are also some things that these brands have done, which has led to a lot of sales of these brands in China, and now many Adidas offline stores have gone out of business. The founder of Adidas also said that he was hated by the Chinese people because he did something wrong, which was the main reason for the decline in sales.

Actually, Adidas shouldn't have done this kind of thing, although Nike at the time.

also made insulting behaviors, but in the minds of many people, Nike is a big brand, so no one will refuse to buy Nike at all. Now Nike's sales are not declining, but small brands such as Adidas and HM have been boycotted by everyone. Adidas has gone from a booming business to the point where it is now, and it should also recognize its own problems.

Because the brand's reputation in China is not good, it has lost the trust and support of the Chinese people.

Because Adidas has been accused of producing and selling substandard products as qualified products.