Adidas announced the discontinuation of coconut shoes, what do you think of this move? What will be

In fact, if the whole system reform or product discontinuation is discontinued, I think it is a good thing for them, because they can save a certain amount of costs, and at the same time, they can also transform new products.

Adidas' statement revealed that a series of actions such as the termination of cooperation are expected to have a negative impact on the company's net profit in 2022 by 100 million euros (about 1.8 billion yuan).

I think it's a business behavior and a business decision that represents the management opinion of their company, and we shouldn't be overly involved; It will make this shoe an out-of-print shoe, and it will raise the ** of this shoe.

It's still quite surprising to me, because coconut shoes are equivalent to their brand, isn't this a self-smashing sign, I don't know the reason,

Kanye made anti-Semitic remarks, causing Adi to be dissatisfied and to terminate cooperation with Kanye, so he stopped producing coconut shoes.

Kanye is the designer of coconut shoes and the owner of the property rights, but he published anti-Semitic remarks, there are anti-Semitic behaviors, which is unacceptable to Adidas, so Adi decided to terminate the partnership with him and give up the production of coconut shoes, Adidas brand said that it cannot tolerate any anti-Semitism and any other type of hate speech, this is their bottom line, not easy to provoke.

The Adidas brand cut off its own arm because of its insistence, and cut down a cash cow by itself, but the bottom line is not to be provoked. Since the partner has violated the principle of cooperation by provoking his subordinates, he must decisively give up. Adidas made a special statement in response to this incident, knowing that its move will affect its rating, and it will affect the company's earnings, and it will also have a short-term negative impact, but these are not to be feared.

Adidas' coconut shoes, designed by American rapper fashion designer Kanye, are said to be his proudest work, and are also very popular in the global footwear market, with the brand valued at $4 billion. It is said that in the earliest days, the American rapper reached a cooperation with the sports brand Nike and launched a co-branded sneaker, but in 2013, the rapper turned to the agreement signed by Adidas and Adidas.

The contract signed by the two parties is not due to expire until 2026, but during this time, the rapper made some inappropriate remarks, causing displeasure on Adidas' side. So Adidas would rather tear up the contract than give up cooperation with him, would rather cut down the cash cow itself than tolerate hate speech from the other party. From this approach of Adidas, it can be seen that this brand has its own bottom line, has its own ideas, and will not compromise for the sake of interests.

Adidas's reason for doing this is actually understandable, they probably just don't want to be pinched by others. Everyone knows that although coconut shoes are a very popular shoe in Adidas, it would be a huge loss for them to discontinue them. But one thing we have to be clear about is that after the production of coconut shoes was discontinued, it was not only a major loss for Adidas, but also a big loss for Kanye.

So why did they make such a decision when there was such a big loss to both sides? Isn't this self-defeating one's own wealth? <>

We all say one sentence, that is, the relationship in the world must be divided for a long time, and the relationship must be divided for a long time, since they are doing business together, then it is inevitable that there will be some economic conflicts, and the two of them are like this. Adidas felt that Kanye was making too much money, Kanye felt that Adidas was making too much money, both sides had grievances against each other, and both sides hoped that they could make more money. Kanye felt that he was the designer of this shoe, so he should have divided himself a little more.

And Adidas felt that he was the one who sold the shoe, and if it didn't have its own sales, he wouldn't have been able to sell so well. <>

Previously, Kanye wanted to join Adidas' board of directors, but how could such a request be granted? Naturally, it was rejected. Later, Adidas wanted to buy out the coconut shoes, and the same Kanye would definitely not agree, so the two sides broke up unhappily.

may be because of such a reason, so Adidas doesn't want to have too much contact with Kanye, and doesn't want to have economic dealings with him. Otherwise, how could he have cut off his arms and made such a big decision? After all, this decision really cost them too much.

In fact, the partnership is indeed very difficult to last, and there is no way to do it. <>

Adidas announced the discontinuation of coconut shoes, cutting off 1.8 billion yuan, Adidas did this because the designer of the coconut shoes, but also the property owner, has anti-Semitic remarks, anti-Semitic behavior, Adidas brand said that it cannot tolerate any anti-Semitism and any other type of hate speech, this is their bottom line, not easy to provoke.

Because some of Adi's design concepts and opinions have some differences with each other, it was announced that the production of coconut shoes would be discontinued.

Personally, I think that the ** of coconut shoes will definitely be doubled, because Adidas announced the discontinuation of coconut shoes, so it means that coconut shoes are now out of print.

How to say it, from the moment Adidas announced the discontinuation of coconut shoes, the ** of coconut shoes has begun to skyrocket, because many people know that the number of coconut shoes is now sold for one pair less than one pair. The production of coconut shoes themselves is very small, especially with some good-looking colors, and when Adidas did not announce the discontinuation, **I don't know how many times it has doubled. Now Adidas has announced the discontinuation of coconut shoes, whether it is ordinary coconut shoes or special color coconut shoes, **to varying degrees**, and there is no sign of stopping.

Of course, in fact, this will not have any impact on most people, after all, coconut shoes themselves are very ordinary, and they are not very comfortable to wear, because of the brand effect and star effect, so they are so expensive. I myself have two pairs of "starry skies" on my home shoerack.

There is one thing to say, the ** of coconut shoes has doubled, and the current coconut shoes are out of print, **more expensive than when they were out of stock before, and it is normal for the ** doubling of coconut shoes this time, and it may even double three or four times. Because when the coconut shoes were not discontinued, some good-looking coconut shoes with color matching were doubled or tripled, and this time they were directly out of print, so it should be doubled more. Of course, at this time, I don't recommend buying coconut shoes, because the coconut shoes themselves are not very comfortable, and they are expensive, so there is no need to spend thousands of dollars to buy coconut shoes.

Now the coconut shoes ** are seriously on the high side, if you really want to experience coconut shoes, I recommend you to buy Putian's. I have worn both real coconut shoes and ordinary coconut shoes, and to be honest, there is no difference, at least there is no obvious difference, but the ordinary ones are only four or five hundred yuan.

In general, there is no doubt that the ** of coconut shoes will be doubled, and it will be quadrupled or fivefold, after all, there are no officially produced coconut shoes anymore.

Adidas will announce the discontinuation of coconut shoes, and the ** of coconut shoes will not be doubled. With the popular trend, coconut shoes are no longer popular at the moment. People's obsession with coconut shoes is not very big either.

The Coconut Shoe will double as its collectible value, including its cost and collection, are rare.

The first point is that if such shoes want to develop, then it is necessary to change a new marketing model, and the second point is that the style and price of shoes should be adjusted, so that it can be.

Adidas announced the discontinuation of "coconut shoes", this news has attracted great attention from netizens, we can see in the official statement, Adidas announced at the same time that it will stop producing Yeezy brand products, and stop talking about the business of Adidas Yeezy, this decision means that it is expected to reduce the company's net income in 2022 by 100 million euros. As we all know, coconut shoes have always been a favorite shoe for many people. Many netizens are more curious about whether the coconut shoes produced before will become out of print?

In fact, according to the data provided by our official, we can see that some people who generally like coconut shoes have already stocked up on coconut shoes, and coconut shoes are still a relatively niche shoe for the general public, so whether the previous shoes will become out of print, I think it still needs to be considered. And now with the rapid rise of China's domestic brands, everyone's popularity is getting higher and higher, and it is difficult for niche brand shoes to rise again. Therefore, I think it is more difficult for the coconut shoes produced before to become out-of-print shoes, and the general public prefers some shoes with popular aesthetics.

I think you must have some inspiration after seeing this news, many times any enterprise will encounter all kinds of problems, which can be devastating for the enterprise. This requires our operators to do a good job of coordinating the overall situation, because the operators of the enterprise are responsible for the fate of the entire enterprise, if the direction of the enterprise operator is wrong, or because the enterprise operator has made a wrong decision or made a wrong statement, it may lead to the demise of the enterprise.

I hope that the operators of our business can have some new inspiration and understanding after seeing this news. This can be of great help to the subsequent management of the enterprise. Regardless of whether the coconut shoes will become out of print or not, I don't think it will have much of an impact, so you can shift your attention a bit.

In fact, as a coconut shoe, it has always been a relatively niche shoe, so the market influence is not as great as we estimated.

It will not become out of print, because this intellectual property belongs to Adi, and the follow-up may just be a different situation to continue to launch coconut shoes.

will be out of print. Because such shoes were discontinued, they could not be bought in the future, so they were precious.

Of course it will, and it looks particularly good overall, and it has now been announced that it will be discontinued. It will become out of print in the future, and there may never be a hit again.

I feel that coconut shoes will be the next hype because coconut shoes are very popular now and the popularity has increased a lot, so I think it will.

Yes, because this shoe is discontinued, there must be a lot of people who want this shoe, and the ** of this shoe will be hyped.

I think it will, after all, coconut shoelaces are also relatively popular now, and they are popular and sought after by many young people. He will also be the next to operate.

Yes, Adidas is not the only brand to stop working with Kanye. On October 23, Kering, the parent company of French luxury brand Balenciaga, announced that it would terminate its partnership with Kanye after the latter made controversial statements related to racial discrimination. Kering said:

Balenciaga and Kanye West no longer have any relationship and there are no plans for collaboration in the future. GAP also ended its partnership with Kanye, with Mark Breitbard, the brand's president and CEO, saying in an internal notice to employees, "While we share a vision of bringing high-quality, on-trend, functional design to all through Yeezy GAP's unique all-encompassing experience, we disagree on how to work together on how to achieve this vision."

Coconut shoes have indeed become a thing of the past, and the feeling of wearing this shoe is not particularly good, and the sales are not very high, so the stop loss was stopped in time.

I don't think so, if they stop producing this shoe, there will still be other shoe companies to produce this shoe.

Kanye West is a very famous male singer and producer in the United States, and has won the support of many people in the United States with his excellent rap talent. Kanye West is best known for his business acumen, and even used his personal fame to create his own brand Air Yeezy sneakers. The launch of Air Yeezy's shoes can be said to have won the love of many hipsters, and it has pushed the fame of this sneaker to a high level.

Recently, Adidas' official Weibo announced that it would terminate the contract with Kanye West, which also means that Adidas will lose the support of coconut shoes. Adidas itself is facing a lot of difficulties, as a sports series brand Adidas has a super popularity in the past. Kanye West is also affected by his personal reputation, and major brands have terminated his contracts with him.

As a public figure, Kanye West's speech on his personal social platform caused a lot of resistance from the crowd. Because Kanye West openly expressed racial discrimination on social platforms, it immediately set off a very hot wave abroad. <>

It can be said that Adidas' termination of the contract with Kanye West is also full of desire to survive, after all, Kanye West's personal reputation is irretrievable. But this termination is indeed a heavy blow to Adidas, which has suffered a lot of difficulties and turmoil in the past two years. Since 2022, Adidas' performance can be said to have plummeted, and the net sales in the first quarter turned out to be 100 million euros, a year-on-year decline.

It is also because of the loss of most of China's consumers, which has led to Adidas' development in the Chinese market is not good. <>

More professionals have analyzed that Adidas' market competitiveness has begun to decrease, and many trendy brands in Chinese mainland have begun to rise, such as Li Ning, Anta, Xtep, and Hongxing Erke, etc., showing a relatively strong market influence in the past two years. Moreover, the patriotic feelings of the Chinese people are very strong, and the rise of domestic tide brands has also been supported by the Chinese people. The most important thing for Adidas now is to enhance the influence of the market, and the most important thing is to stabilize the existing old customers.