Why are things in ANTA stores more expensive than those on ANTA s official website?

1. The store will definitely be more expensive than the online one, or synchronized**.

2. Store personnel expenses, store rent and various operating costs.

It's more expensive than the one on the Internet, so it's normal to be more expensive.

3. You can try it on in a specialty store and then buy it on the official website, which is more cost-effective.

The store is a first-class product, the official website is a second-class product or a stock of shoes, the so-called stock shoes are the shoes that are brushed down due to poor quality and defects when they leave the factory, if the gap is not very large, it may be a first-class product, because the official website can save the store rent and tax payment of the real store.

The things in the ANTA store are more expensive than those on the ANTA official website, which may be due to the following reasons:

1.The difference between the physical store and the official website may be due to various factors such as logistics, rent, and labor costs. Brick-and-mortar stores need to bear these costs, while official websites are relatively low.

2.In addition, brick-and-mortar stores can provide physical displays and experiences, while also providing consumers with a more convenient way to buy, so there may be a corresponding increase.

3.In addition, sometimes physical stores will also launch specific activities, such as discounts or full discounts, etc., which may lead to lower **than the official website.

In general, if you have any questions about **, it is recommended to consult the clerk or customer service to understand the specific reason. At the same time, when buying goods, you also need to compare the best and quality, and choose more cost-effective goods.

Definitely, the one bought in the store is more guaranteed, and it can also be guaranteed.

ANTAThe main reason for the big difference between the physical store and the official ***** is the online and offline supply methodsCost of goods soldDifferent caused.

First of all, we have to talk about the development of our domestic e-commerce, in order to increase sales after the brand company entered the e-commerce platform, it did drop that year, and the e-commerce platform also fought for a long time. Later, because the impact on the physical store was too great, the brand company came up with two plans.

The goods are divided into physical exclusive and e-commerce exclusive, which means that the quality of what you buy in physical stores is different from what you buy on e-commerce platforms. There are even brand goods on some e-commerce platforms that are either physically cleared or not sold offline, so that the combination is the most beneficial for the brand, first, to clear the inventory, and secondly, to let consumers get benefits.

Some brand goods are actually found in other processing factories OEM, they have different assembly lines, of course, the quality control is not the same, including the fabric control There are subtle differences.

If you don't consider the question of authenticity or falsehood. It should beOperating costsQuestions, store rent, storage costs, staff, and physical store rentManagement feesare much higher than **. **A few computers, plus a warehouse, and you're good to go.

When it comes to the difference between physical stores and **, the cost of physical stores (water bills, electricity bills, labor service fees, store rent, etc.) is much higher than **, and its selling price will naturally be higher than **. Besides, there are many people who visit physical stores, but few people buy (after reading them, they shop online). Of course, in recent years, the ** has not been as good as before, the competition is fierce, and the sales are dismal.

Introduce. ANTA Group.

It is a comprehensive, multi-brand sporting goods group specializing in the design, production and sales of sports shoes, clothing, accessories and other sports equipment. The company was founded in 1991 and listed in Hong Kong in 2007. In 2018, ANTA Group's sales exceeded RMB40 billion, a year-on-year increase.

Exceed. In the first half of 2019, ANTA achieved revenue of RMB14.8 billion, a year-on-year increase of 40%. After nearly 30 years of development, ANTA Group has transformed from a traditional private enterprise into a public company with a modern governance structure and international competitiveness.

**On ANTA.

The official ***is**, Anta and some sports brands are divided into online and offline sales, offline sales refer to physical stores, and online is similar to ** and the like**. Generally speaking, the products will be a little different from those in the physical store.

This is because things online are cheaper, and in order to avoid buying online and not going to physical stores, their products will be different. Compared with physical stores, e-commerce exclusive products usually make small changes in parameters and indicators such as product specifications or materials.

ANTAJD.com self-operated and Anta official***The differences are as follows:

1. The sales model is different.

JD.com's self-operated deferred draft model is B2B (the manufacturer sells to JD.com) and then B2C (JD.com then sells to consumers).

The model of the brand is B2C (sold to consumers by the manufacturer).

2. The shipper is different.

JD.com's self-operated shipper is JD.com's official shipper.

The shipper of the official *** is the brand's official song.

3. The attributes of the goods are different.

Jingdong's self-operated products are like large-scale super wild grip markets, unified purchases.

For example, some counters in large supermarkets are rented to some brand merchants to operate themselves.

4. Logistics is different.

JD's self-operated logistics is JD Logistics.

The delivery speed is fast, and if there is a problem, you can also pick up and replace it.

The official *** is generally settled merchants, and a small number of them will use JD.com's own operations, but most of the delivery belongs to third-party logistics.

It is possible that there is a big difference between Anta's physical store and the online **, but the price difference of 400 yuan is relatively rare. Generally speaking, there will be a difference between physical stores and online stores, which are related to a variety of factors such as logistics, rent, labor costs, etc. Therefore, it is normal for the same shoe to differ in physical stores and online.

Sometimes, the difference in shoes may be related to ** or discount activities. For example, online events may be held in a special event, or a party may offer a discount such as a coupon, resulting in a lower price than a physical store.

In any case, if you have any questions about **, it is recommended that you consult the store staff or customer service for the specific reason. At the same time, when buying goods, you also need to pay attention to the absolute desire to compare ** and quality, and choose more cost-effective goods.

Generally speaking, the difference between ANTA's physical store and online** may be much larger than 400 yuan. This is because online stores usually offer the latest ** deals, which is not necessarily the case in physical stores. In addition, since the online store can eliminate intermediate links (such as logistics costs, labor costs, etc.), there may also be some differences in the ** Niansui.

In short, a difference of 400 yuan is normal for the same pair of shoes; But if it is more than 400 yuan, it may not be reasonable.

Generally speaking, the ** of Anta's physical stores is much higher than that of the online ones. Because physical stores will have a lot of additional costs, such as labor costs, logistics costs, etc., this surplus will have an impact on the selling price. In addition, it may also be because of the adoption of the activity online, so it will be significantly cheaper.

In short, a gap of 400 yuan is a normal situation to sell vertically within the normal range.

In this case, it may also be that the store is doing activities, or there are some dealers who take the goods directly from the factory, in order to rent **, so there are also branches that can wither.