Cool! Adi terminates his cooperation with Kanye! Will the coconut shoes fade into obscurity?

Absolutely. Because the two of them have canceled their collaboration, this kind of co-branded shoes will fade out of sight.

Not only will it fade out of sight, but people are no longer particularly concerned about coconut shoes. It also shows that this kind of shoes can no longer attract the attention and liking of consumers.

"Coconut shoes" are very popular, and I believe that Adi will innovate and will not disappoint everyone.

Coconut shoes are a shoe co-branded by Kanye and Adidas. Coconut shoes were first launched by Kanye in collaboration with Nike, but then he found a more suitable platform for himself, so he went to rival Adidas. Now, in just a few years after the launch of this shoe, sales have exceeded a billion dollars.

Kanye's full name is Kanye West, also known as ye, and the coconut shoes are designed by Kanye himself, and the English name is Yeezy, which is the same homonym as Kanye's name. Because the outside of these shoes also resembles coconuts, they are called coconut shoes in China.

The coconut shoes were designed by Kanye and then released in collaboration with Adidas.

This is actually the series designed by "Kanye" for Adidas. After ending his partnership with Nike at the end of 2013, Kanye switched to rival Adidas.

At that time, it was said that because of the copyright fee, it also "wanted a better publishing platform". The collaboration with Adidas was first released in 2015, when social networks and ** were enthusiastic about the two pairs of shoes.

The first white model sold out within an hour of its launch in Europe and Canada, and sold out in 15 minutes in the United States. Before the sale, all the fashion and lifestyle**, sports forums, sneaker stickers, etc., will be warmed up, and then written tutorials such as "how to buy a pair of coconut shoes".

From a design point of view, it's understandable that this shoe is a hot one. The breathable woven material Primeknit is a one-piece design, and it is equipped with adidas' patented high-energy-regenerative technology outsole boost.

Designed for a more comfortable sock, the monochrome textured upper is clean and detailed, with chunky laces, a leather half-circle at the midsole and a lift tab made from canvas at the heel – perfect for every style.

The main reason is that Kanye's remarks and behaviors are not acceptable to everyone, and if the brand continues to choose to cooperate with Kanye, they are likely to face a more severe situation next, so they chose to end the contractual relationship with Kanye at this time, and stop Yeezy brand products, which is the rhythm of completely drawing a line with Kanye, and the culprit of this incident is Kanye, who wore a back during Paris Fashion Week"White lives matter"The ** sweatshirt, which is also a new product of the subsidiary company Yeezy Season 9, this word appears on the ** sweatshirt is obviously very inappropriate, and there is a serious racial discrimination.

Adidas' announcement of the termination of the contract with Kanye has attracted a lot of attention, Adidas has always been the sales leader in the sports series, but over the years due to the influence of various factors, Adidas has fallen into a very tense situation, and now Adidas announced the termination of cooperation with Kanye, and to discontinue the production of coconut shoes, this move is really surprising, you must know that coconut shoes are Adidas' star products, the brand's income and benefits also rely on this product, Everyone is also curious about what happened between Adidas and Kanye, and why it got so out of control.

The Yeezy series is undoubtedly Kanye's most proud work, and the cooperation with Adidas over the years is also very pleasant, both parties are in a win-win situation, and now the state of Adidas itself is not very good, if you lose the star product coconut shoes, it is likely to cause a major blow to the brand, so that Adidas can choose to give up cooperation with Kanye, which is enough to feel the determination and position of the brand.

As we have introduced earlier, the reason why Adidas chose to terminate the contract with Kanye is because of Kanye's inappropriate remarks and behaviors, in fact, not only Adidas, but also many brands that cooperate with Kanye have chosen to terminate the contract in order to protect themselves, and Kanye will also face huge pressure and crisis.

Adidas officially announced the termination of its partnership with Kanye West, and the company statement said that Kanye's recent remarks and actions are unacceptable, hateful and dangerous. In addition, Adidas will "cease the production of Yeezy branded products and stop making all payments to YE and its companies."

There was a discord between them due to some contradictions, so the contract was terminated.

It may be because of some contradictions between the two parties, some disputes between the two parties, or infringement of the interests of the other party, so this situation will occur.

To put it simply, Kanye's words and deeds are actually not very appropriate, and even give people the feeling that he is talking hi, which in turn has brought him a lot of negative effects.

I think his recent words and deeds have been relatively bold, so he has brought himself a lot of controversy and lost a lot of endorsements.

Adidas officially announced the termination of its partnership with Kanye West, and the company statement said that Kanye's recent remarks and actions are unacceptable, hateful and dangerous. "Coconut Shoes" will be discontinued!

The company's statement said Kanye's recent remarks and actions were unacceptable. Violates the company's values of diversity and inclusion, mutual respect, and fairness. Now many official brands have ended their cooperation with Kanye.

In addition to the company's raw material costs and labor costs, Adidas also needs to pay more than $100 million in royalties to licensors.

According to the ** report that the founder of coconut shoes Kanye has terminated cooperation with Adidas, which means that there will be no ** coconut listed in the future, and the old coconut shoes that have also been listed will also stop production, in this context, I believe that many friends want to know whether the coconut shoes on the market today will become a collector's edition, for this question, I personally think it is certain Hu Sheng, and the coconut shoes on the market today will become a collector's edition to a large extent in the future. <>

Judging from the current situation, the possibility of Adidas and Kanye resuming cooperation is very small, after all, Kanye has done too much this time, Adidas will definitely not risk the world's condemnation to re-cooperate with Kanye, but we all know that coconut shoes can only be called coconut if they cooperate with Adidas, without the backer of Adidas, coconut can no longer rely on other brands to rise again in the future, shoes are consumables, the market is always consuming, there is no inflow of new products, and old products are constantly damaged, The number of coconut shoes on the market will gradually decrease, and with the popularity of coconut in the market, the collector's value of coconut shoes will become higher and higher in the case of a gradual decrease in the number, so I am sure that coconut will become an enviable collector's item in the future. <>

Of course, all of the above is based on the fact that Adidas will not re-cooperate with Kanye, if Adidas and Kanye choose to reconcile and coconut shoes re-enter the market, then coconut shoes will become the same expensive luxury as before, and the collection value will not be too high, after all, it is the eternal truth that rare is expensive, and the number of coconut shoes is inversely proportional to the collection value. <>

Generally speaking, I am personally more optimistic about the collection value of coconut shoes, after all, coconut shoes are expensive and have a certain collection value, under the contradiction between Adidas and Kanye, there will be no new ** coconut shoes on the market for the time being, so I am still more optimistic that coconut shoes will become a collector's edition, at least from the current point of view.

Yes, coconut shoes may become a mark of history. In fact, it will not affect most people.

I don't think so, maybe this shoe will be disliked by everyone, maybe he will lower the ** a lot, and then he can sell it.

Adi's next hit is estimated to be the next pair of shoes, and it is unknown what route the next pair of shoes will take.

The next hit will definitely be another kind of shoes, or continue the production of coconut shoes, then the color of the whole style will change.

Now that Adidas has announced the termination of Kanye, it means that Adidas will lose its coconut shoes, and it is not known what Adidas' next hit will be.

I think that after this incident, the gold coconut shoes may become a swan song. This is because the popularity of coconut shoes at that time was closely related to Kaiye, and it can also be said that he single-handedly brought this shoe to the fire. Coconut shoes can be regarded as a classic of Adidas, this shoe has nothing special in terms of appearance, but the price has always been high among Adidas' models, and it is called an enduring classic.

In fact, when you go to Adidas's offline stores to consume, you will find that coconut shoes are still placed in a more conspicuous place in the store, and most of these shoes can be regarded as the most advanced category in the store. So coconut shoes can have such a big popularity and Kanye is naturally inseparable. Kanye himself has a certain influence in Western society, so after the launch of this shoe type, he personally made a lot of contributions to it.

But later, with the repeated controversies of the Adidas brand, his evaluation in the domestic society is constantly decreasing. Judging from his current situation, the public's favorability of the Adidas brand is constantly decreasing. Of course, I'm talking about the evaluation of Adidas by the domestic society, not by the Western society.

So in this situation, domestic consumers actually no longer pay for the best coconut shoes, and at this time Adidas terminated the cooperation with Kanye, which actually means that another hot line of Adidas coconut shoes has been cut off. <>

Because the reason why a brand's products can sell well is because the brand is attractive enough, and on the other hand, it is because the product itself or other celebrities have a promotional effect. So after this situation happened, Adidas coconut shoes are obviously facing an extremely embarrassing situation, so in the future development, it is indeed possible to be subject to a lot of restrictions.

I think it will continue to grow sales in the future, after all, this shoe has become a big hit.

I think it's possible that this shoe is designed in such a way that it may become a one-of-a-kind model and may no longer be produced in the future.