How to evaluate the variety show model of China Has Hip Hop ?

I think that at the beginning, when I learned that I wanted to make a Chinese version of "Show Me the Money", I actually rejected it, first, the development of hip-hop in China is not so good, it belongs to subculture, and the groups that can like and accept subculture are still a minority in China, and some people confuse hip-hop with shouting microphones; The second is that I am worried that hip-hop is like last year's ballad, it will be short-lived, the popularity will be consumed, and then there will be no more; The third is that many variety shows in China directly buy the copyright or imitation of foreign variety shows, but they usually can't get their essence.

After the first episode of hip-hop was broadcast, the circle of friends and Weibo were all bursting with the famous quotations of rappers during the audition. "Lao Tzu eats hot pot, you eat hot pot base", netizens also made many similar jokes, such as "Lao Tzu blows the air conditioner, you blow the air conditioner outer box". Hip-hop fever has gradually spread on the Internet, and hip-hop labels such as Red Flower Club and GO$H have also gone underground, and individual contestants have also let everyone understand dialect rap, integrating Chinese national characteristics into this ** that originated in the West, which has created a different spark in the show.

The show is mired in plagiarism. China's ** copyright awareness has always been very weak, and it is vividly reflected in this show, not only the program team plagiarized beat, but also the eliminated contestants plagiarized, and generously wrote their names in the composition and arrangement column, I want to know if your conscience won't hurt? Confusing the concept of copyright law as an ornament and being unashamed.

"China Has Hip Hop" originated from iQIYI's apple tree business model. This model was proposed by CEO Gong Yu in November 2015, which refers to the realization of multiple business models under the same content IP, including advertising, membership, movies, animation, games, e-commerce and other derivative ecological chains.

After all, it's a variety show, and I think the effect of the show should account for most of it. Of course, editors also play a big role, and hip-hop in China is slowly coming to an end. For the show, there must be a gimmick in order to have higher ratings.

So, brothers, don't take it too seriously, if you're serious, you'll lose.

I think there is a hip-hop model in China, just like the hip-hop model of Hunan TV, which young people may like very much, but as a middle-aged person like me, I don't like hip-hop in China very much.

I think they adhere to the production concept of "advocating expression and emphasizing attitude", reject all modeled training, and are committed to creating the most free stage for young people.

I think that there is a variety show model of hip-hop in China, and the feeling of entertainment to death in Hunan TV is the same, and China has a hip-hop entertainment model, which makes me feel very uncomfortable.

I think that for a professional ** program like "China Has Hip Hop", which focuses on hip-hop, it needs to be strict and have traffic. The editor is an important person.

Although it is spring when a hundred flowers bloom, the actors wear masks, the rap words are out of tune, and the so-called alternative attracts attention ......It's okay to coax children, but there's no need to talk about art.

The first issue of "China Has Hip Hop" shows the original intention and positioning of the program as a whole, that is, to promote China's local hip-hop ** culture, so that more people can understand and like it. Here are some of my comments and thoughts on the first issue:

1.Strength of the players: The strength of the players is quite good overall, and there are many highlights in terms of singing skills, rhythm and creativity. The performance of some players left a deep impression on my heart, such as Li Daben, Yang and Su, Chen Li, etc.

2.Atmosphere: The atmosphere of the whole show is very warm, and the contestants are confident and individual, but also full of interaction and competition.

The interactive part of the festival is also very interesting, so that the audience can better understand the stories and concepts behind the contestants.

3.Professionalism of the jury: The jury is composed of a number of senior ** people, record planning, DJs, etc., whose evaluations and suggestions are more professional and objective, and can give good guidance and suggestions to the contestants.

At the same time, the jury was also very interesting, adding an interesting touch to the show's cracked cover.

4.Deficiencies: Of course, there are some shortcomings in the first installment. For example, some contestants' performances are too pompous and a little unbearable; Some contestants' singing skills still need to be improved; In addition, some contestants' lyrics are too intense and may cause controversy.

Overall, the first episode of "China Has Hip Hop" is a very interesting ** program, which has injected new vitality into China's local hip-hop ** culture. Although there are some shortcomings, I believe that with the continuous advancement and development of the show, it will get better and better.

"China Has Hip Hop" is the first hip-hop** talent show in China launched by iQIYI, and the program will be broadcast exclusively on iQIYI on June 24, 2017.

As the first large-scale hip-hop** talent show, "China Has Hip Hop" has become iQIYI's only S+-level key self-made variety show in 2017 with an investment amount of more than 200 million, and it is the largest online variety show in iQIYI's history. "China Has Hip Hop", which conveys the attitude and value proposition of the most young people, will become the most differentiated and innovative super network comprehensive." There will be 12 different choreography in 12 episodes, and there will never be the same choreography.

The chief producer even said, ""China Has Hip Hop" is ahead of other similar programs in this era in terms of production concept and interactive technology, which is a dimensionality attack that will surely kill all online variety shows this summer."

At the moment of homogeneous competition in variety shows, iQIYI's "China Has Hip Hop" accurately grasps the pulse of the market, chooses a unique form of hip hop, and shows its charm and the culture behind it in front of the public with a frank and true attitude.

"China Has Hip Hop" is a self-made **talent show by iQIYI, jointly produced by the chief producer of Zhejiang Satellite TV's "The Voice of China" and the chief director of Jiangsu Satellite TV's "Masked Singer", this is the first hip-hop** talent show in China launched by iQIYI, conveying the attitude and value proposition of the most young people, 12 episodes of the program will have 12 different dance scenes. The content of the program is compared to the singing program audition, with the purpose of discovering more hip-hop talents.

At this stage, talent shows emerge in endlessly, but most of them are popular and juvenile idols, and there are almost no programs that specialize in hip-hop and hip-hop.

However, now it is different, iQiyi Pure Network has made China's first large-scale hip-hop** talent show "China Has Hip Hop" the rapof China, and has already held a launch conference yesterday!

The novel theme is only one of the advantages of the show, and more importantly, its behind-the-scenes team is very powerful, and the program team has almost gathered the top configurations in the current Chinese variety show industry, including Chen Wei, senior vice president of iQiyi and China's gold medal producer, Che Che, the chief director of the "Masked Singer" series, Cen Junyi, the chief screenwriter of the three seasons of "Running Man", and Gong Peng, the chief director of "The King of Crossover Singers". Wait a minute.

With an investment amount of more than 200 million, iQiyi has made a lot of money! With such a large investment, it is quite exciting to look forward to the final effect! It is expected that "China Has Hip Hop" will be launched on June 24!

"Song of Throwing Onions", "Teenage Mutant Ninja Turtles", "Crazy Dorami", "Floorfiller".

1, "China Has Hip Hop 2020" champion: Li Jialong, a native of Nanchong, Sichuan, born in 1997, label: getting ahead (Xiamen).

2, "China New Rap 2019" champion: Yang Hesu, a native of Chengdu, Sichuan, born in 1995, label: The Living Dead (online label).

3, "China New Rap 2018" champion: Ai Ge, a native of Kashgar, Xinjiang, born in 1990, label: Hey Roar (Shenzhen).

4, "China Has Hip Hop 2017" Champion: Champion: GAI, a native of Weiyuan County, Neijiang, Sichuan, born in 1987, label: GOSH (Chongqing).

Program positioning: "China's New Rap" is a talent show made by iQiyi, which is China's first reality show produced with the concept of "drama-style" narrative, and it is also a Chinese youth rap ** reality show. This program uses the voice of young people to carry mainstream values and spread positive energy rich in youth cultural characteristics.

Program background: Hip-hop ** has been introduced to Chinese mainland since the 80-90s of the 20th century, but it has always been in the situation of "enclosure and self-cuteness". As a cultural label, hip-hop has been involved in many fields such as trendy clothing, skateboarding, streetball, live house, etc., Chen Wei believes that whether it is the way of life or the way of expression, this generation of young people has been imperceptibly accepting hip-hop culture.

Let Chinese hip-hop be seen is the original intention of iQIYI to launch the show, and from being seen to being understood is a major problem faced by the program. Therefore, the production team lasted nearly half a year of closed development and discussion, and finally launched "China Has Hip Hop". <

Can Chinese hip-hop really rise after "China Has Hip-Hop"?

Last Saturday, with the end of the finals, the most popular online variety show "China Has Hip Hop" this summer also came to a happy end. This show has been highly regarded since its production, and the idea is to learn from the Korean variety show "ShowmetheMoney", which has been doing in South Korea for five or six years. Behind the goal of the festival, you and I are concerned about Chinese things, is there really hip-hop?

Aspect one, star producer.

As a well-known idol singer, Wilber Pan also has his own accomplishments in the hip-hop category, and is one of the earliest popular singers in Chinese rap.

Aspect two, the players.

Aspect 3, resurrection.

There are always many formats of online variety shows, and iQiyi's format is that the resurrected contestants can vote for fans on the Internet, and the resurrected contestants will participate in the wild card resurrection battle to win the last qualification to enter the finals. JonyJ, who has super popularity and strength, is resurrected. There was nothing to say about the final finals, and all four players gave their all, but the result was unexpected, double champions.

It's probably an accident, it's a routine, who knows?

After talking about so many shows, let's talk about things outside the show.

China's hip-hop is on the rise, but it takes time to rise.

1.The theme of the variety show itself is high-quality, and at the moment when content is king, the theme of the variety show directly determines the form and extensibility of the content. The theme of "China Has Hip Hop" is currently not widely accepted by users in China, and it is relatively unfamiliar and niche to users, and the emergence of "China Has Hip Hop" brings freshness and mystery to users.

2.Cater to the emotional needs of younger users.

The words of hip-hop ** are simple and straightforward, and they directly hit the emotional needs of young people. In addition, hip-hop people's dressing, performance style, and attitude to life all give people a very individualized and sunny feeling, which is in line with the emotional needs of the current Generation Z user group, and these users have also become seed users of the show's word-of-mouth communication.

3.Weibo's strong content operation boosts the momentum.

Weibo is the exclusive strategic partner of "China Has Hip Hop". Weibo, which is good at hyping hot topics, allows the program to be marketed on Weibo, and at the same time adds Weibo channels (i.e., voting interaction) to the program competition system, which improves the user's sense of participation and stickiness, and also makes the program produce secondary dissemination on Weibo.

4.Operate in conjunction with Douyin "Douyin has hip-hop".

There is a high degree of overlap between users of "China Has Hip Hop" and Douyin, and with the help of Toutiao's algorithm advantages, "China has Hip Hop" did a good job of algorithm recommendation and content recommendation when it was implanted on Douyin.

As a popular online variety show, "China Has Hip Hop" has been popular all summer.

Since its launch, it has been very popular, the number of topics has repeatedly broken new highs, popular mentors have become more and more popular, and a lot of buzzwords have appeared. For example, Zhang Zhenyue's sentence "I think it's very ordinary", and Wu Yifan's sentence "Do you have a freestyle" are indeed very novel and welcomed by many audiences.

And "China Has Hip Hop" also won a lot of players, so their value has gradually increased, but it does not mean that "China Has Hip Hop" is good enough. In fact, the program "China Has Hip Hop" is relatively successful commercially and entertainmently. Its popularity is similar to the hot routine of "Super Girl" at that time, the difference is that people at that time did not advocate this personality as crazy as people now, but the songs sung this time are no longer so pure and the style is different.

For a professional ** program like "China Has Hip Hop", which focuses on hip-hop, it needs a traffic star like Wu Yifan to endorse it to increase popularity at the beginning of the show. This is the logic of TV shows, and the starting point is understandable. And Wu Yifan is indeed a singer who has something to do with hip-hop.

In particular, the singles such as "Juliy" and "Juice" released by him in the past year, whether it is produced or interpreted, are already very international hip-hop works.

In fact, behind "freestyle", most hip-hop fans don't trust the show "China Has Hip-Hop".