What is the point of logo design?

What is the relationship between a corporate logo and corporate image?

Corporate logo design.

It can enhance the corporate image. When consumers see the logo design of a company, if the logo design of the company is very professional and unique, they will secretly add points to the company in their hearts. Because consumers can see the temperament of an enterprise from the corporate logo design, the information on the corporate logo design is enough to tell consumers what kind of team the company is and what capabilities the team has.

Therefore, if an enterprise wants to create a good corporate image, it must pay attention to the corporate logo design.

What is the focus of logo design?

1.The logo design of the enterprise must have a visual focus, so that the overall vision does not look scattered, but has integrity and unity. The elements do not interfere with each other, but there is only one prominent center, which makes it easy to see what the logo is saying at a glance.

2.Your logo needs to be iconic. The purpose of corporate logo design is to give the logo meaning, so that the corporate logo design is more likely to be successful, and the market effect will be very good.

3.Designing a brand logo requires a unique color concept. Many companies will design their own corporate culture according to their own corporate culture.

to determine the color of the logo.

4.The choice of font for corporate logo design is also important. Most corporate logos will be designed with fonts, and some designs will even use fonts to design, which shows that fonts are still very important in corporate logo design.

If the brand logo design adopts font design, then the font needs to have a strong sense of artistry, so that the entire corporate logo design looks different and creative.

Logo design belongs to a kind of symbol design, in the process of logo design, we must pay attention to grasp the basic elements of symbol design, in all aspects of logo design and development, from the image concept to the design concept, and then from the design concept to the visual symbol, are two key stages. If these two stages are grasped well, the foundation of corporate visual communication will be in place.

In order to better reflect the characteristics of the enterprise itself, it is best to show the different effects of the logo logo through good creativity and conception when designing the logo. The design of the logo reflects creativity, and it is necessary to pay special attention to the fact that it should be associated with the goods or services designated by the trademark, so that people can be reminded of the characteristics of the goods or services, and the intention of the trademark concept should be fully reflected.

The principle of corporate logo design is to think about users from the perspective of users, fit the needs of users and give users a bright feeling according to the project background, needs and industry conditions of the enterprise, coupled with unique creative ideas and ideas, to think about the user's thinking, fit the needs of the user and give the user a bright feeling, and have uniqueness, which is the focus of corporate logo design.

1. Relevant.

The logo itself represents the image engineering of the enterprise, which represents some business attributes of the enterprise in the business process, therefore, a good logo design must meet the business attributes of the customer, such as designing the logo for the ****, then it is necessary to ensure that the logo can reflect the attributes of the first. In order to ensure that the logo design is relevant to Honglun Enterprise, it is necessary to conduct in-depth research and research with customers to find the connection between the two, and at the same time distinguish it from its competitors.

2. Uniqueness.

According to the logo design company, if you want the belt to make people remember the logo design at a glance, you need it to have a unique style. In terms of highlighting its uniqueness, the best design method is to start with a recognizable logo, and then adjust and be original in appearance, outline and color, so that the logo pattern will eventually have its uniqueness, and at the same time, it will also make it have eye-catching characteristics that people will remember.

3. Simplicity is beauty.

I believe that if you have studied and paid attention to the corporate logo, you will find that most of the logo design is relatively simple, which can highlight the characteristics of the enterprise in a small size, and can also reflect the needs of the enterprise, so that it can be applied in different **.

Recognition Recognition is one of the important functions of the corporate logo. Under the market economy system, the competition is intensifying, the public is faced with complex information, and all kinds of logo and trademark symbols are countless. It can distinguish itself from other businesses, products or services, and make the audience impress the company, thus enhancing the importance of logo design.

2.Leadership logo is the core of the visual communication elements of the enterprise, but also the leading force of the enterprise to carry out information dissemination, in the visual identity system, the shape of the logo, color, application mode, directly determines the form of other identification elements, the establishment of other elements, are around the logo as the center. The leadership position of the logo is the concentrated embodiment of the company's business philosophy and activities, which runs through all the business activities of the enterprise and has an authoritative leadership role.

3.The identity logo represents the business philosophy, cultural characteristics and value orientation of the enterprise, reflects the industrial characteristics and business ideas of the enterprise, and is a specific symbol of the spirit of the enterprise. The public's recognition of the corporate logo is equivalent to the recognition of the enterprise, and the logo cannot be separated from the actual situation of the enterprise, violates the purpose of the enterprise, and only does the superficial form of the work of the logo, which loses the meaning of the logo itself, and even has a negative impact on the corporate image.

4.With the continuous dissemination of enterprise management and corporate information, the connotation represented by the logo is increasingly rich, and the business activities, advertising, cultural construction, and public welfare activities of the enterprise will be accepted by the public, and through the memory of the symbol in the mind, after accumulation, when the public sees the logo again, it will be associated with the products that have been purchased, and the service that has been received, so as to connect the enterprise with the public, and become a bridge connecting the enterprise and the audience.

5。With the change of the times, the evolution of historical trends, and the change of social background, the original logo may no longer be suitable for the current environment. Such as:"Shell Oil"、"Pepsi"The evolution of the logo is a vivid example.

The change of the direction of the business of the enterprise and the change of the acceptance group will also make the logo necessary for innovation, in short, the logo is always suitable for the enterprise, and closely combined with the important elements of the business activities of the enterprise.

1. A high-quality logo has a visual center of gravity.

A high-quality logo must have its own visual center of gravity, that is, it looks integral and unified as a whole, and the elements do not interfere with each other, but the center point is outstanding, so that people can see the center of gravity content expressed by the logo at a glance.

2. The logo has an iconic meaning.

This point is clear, the intention of the logo planning itself is to give the meaning of the logo itself, and many logo planning is very successful after success, and many classics have been achieved.

3. The logo uses unique colors.

Many will be based on the civilization of the enterprise itself to choose the color of the logo, serious enterprises according to the civilization of the enterprise, generally will choose a darker tone, and vivid enterprises will choose to use bright colors to plan the logo, in short, the color of the logo planning depends on the characteristics of the enterprise itself. Reputation.

4. Logo font selection.

Most of the logo planning will use fonts to deploy, and some even use fonts for planning, which shows how effective fonts are in logo planning. If you use fonts, you need planners to plan beautiful fonts, and the planned fonts have a strong sense of art, and you will have different ideas for logo planning with them.

5. The logo should have simple communication and recall.

The meaning of enterprise planning logo is to convey and publicize, so the logo planning needs have the characteristics of simple communication. In order for the logo to be better used in a variety of different categories, it is essential to infiltrate the ink manuscript and the anti-white draft, even if your logo is with a strong three-dimensional effect or a color change, you must take into account the transformation and use of monochrome, which is conducive to the memory of the user who shoots the virtual ridge.

Regarding the characteristics of a good logo design, Global Ivy will share it with you here for the time being. If you are more interested in design, page layout, and image processing, I hope that this article can help you in your study or work. If you want to know more about graphic design materials and skills, you can click on other articles on this site to learn.

Zhonghui Design (professional logo design company) answers:

Logo design is a very important part of business branding. Successful logo design can highlight the cultural characteristics and product selling points of the enterprise, enhance brand awareness and appeal, and create more business opportunities for the enterprise. Here are a few commonly used logo design principles.

Simplicity. Simplicity is one of the most essential elements of logo design. A good state sign must be simple, visible, and highly recognizable. Signs that are too complex to be easily recognized can lead to information overload, leaving consumers confused and dissatisfied.

Adaptability. Logos may be used in different media, such as print, digital, online, etc. Therefore, designers need to adopt a flexible fiber base design method according to the different occasions when the logo is used. For example: the background is transparent, zoomed out, and still easy to recognize after zooming in.

Readability. Logos are often read and understood, so font selection, typography, color scheme, and even how language and symbols are used are all important to make the logo more readable.

Originality. The uniqueness of a marketing logo is very important and needs to be kept original and personal touch. Consider your brand's characteristics and target market to create a logo that will stand out with a unique personality.

Imagery. A good logo design is an important way to visualize the brand's situation or concept, and visualize the characteristics of corporate culture, industry attributes and service characteristics, so that consumers can easily obtain information and improve brand recall.

Reusability.

When designing digital aspects such as illustrations, color schemes, fonts, etc., it is necessary to ensure that they are reusable, otherwise it will cost additional money and time to promote new products, events, etc.

Color matching. Color is one of the most important factors in logo design. Color can highlight the cultural quality of the company and distinguish the brand style. It is necessary to consider the meaning of different colors, the complementarity and contrast of the composition and application, and show the brand identity.

In short, a good logo design needs to follow the above principles, so that the logo is as simple and clear as possible, easy to identify and identify, and can effectively convey the brand message through various media channels, creating more opportunities and value for the enterprise.

Zhonghui Design's original logo design works.

1. Speed. In the context of the fast pace of modern life, the logo design should be clear and concise.

2. Accuracy.

This also reflects the accuracy of the content, which also means that the characteristics and characteristics of the company group or the product must be firmly grasped.

3. Informative.

This is also a reflection of the deeper content of the content, and we would like to add that some logo designs are basically concise, accurate, and have a certain amount of information. But it is not beautiful, some are not beautiful in appearance, and some are uneven in black and white. In short, it does not conform to some normal rules, which is the power of artistic infection and visual impact on logo design.

4. Identify the simplicity and return resistance.

Then every unique logo has its own hunger, so that everyone can know it, remember it, and leave a deep impression. Relatively speaking, if your company logo is similar to other companies, then there are no special features that will not make a deep impression.

5. Originality.

The original Muming logo must leave a unique impression in the hearts of the public, so it also needs to stand a longer test.

Logo design includes station logo design, or friendship chain defeat tease design, logo design refers to the reputation of selling is a trademark design, is the kind that can be registered with virtual pants. It's just that now everyone doesn't pay so much attention to it, so they equate these two meanings.

The logo is the core part of the brand image (commonly known as the logo) in English, and it is a sign that indicates the characteristics of things. It uses simple, significant, and easily recognizable objects, graphics, or text symbols as intuitive language, and in addition to what it represents, instead of what it refers to, it also has the functions of Weiqiaomin to express meaning, emotion, and command action.

Logo design is not only the design of practical objects, but also the design of orange art.