What marketing theory is based on the theoretical guidance of doing better than the competition

How to Write a SPSS Competitive Strategy Proposal?

Answer: What are the following points of competitive strategy and proposals?

Clause. 1. Analyze the advantages and disadvantages of product competition in the market;

Clause. 2. Analyze the advantages and disadvantages of market competitors;

Clause. 3. The historical status of the company's product operation;

Clause. Fourth, to provide the market with the interests of both supply and demand and demand;

Clause. 5. Establish a standardized market operation system and mechanism;

Clause. 6. To advocate the sharing of resources in the Internet era;

Clause. 7. Provide a good environment for winning business in the market;

Clause. 8. Provide the market with opportunities for both sides to discuss cooperation;

Clause. 9. Select the best seller of market products;

Clause. 10. Choose the right business and distributors;

Clause. Ten. 1. Solicit the willingness of both parties and sign a letter of intent and contract for cooperation;

Clause. Ten. 2. Formulate a marketing feasibility research report;

Clause. Ten. 3. Analyze the cost-effective advantages of market products;

Clause. Ten. Fourth, analyze the location advantages of the marketing environment;

Clause. Ten. Fifth, the market products have a good business reputation;

Clause. Ten. Sixth, the enterprise has a good product service ability;

Clause. Ten. 7. Evaluate the value and wealth of products by the market;

Clause. Ten. 8. Study the market positioning and the core competitiveness of the product. Thank you!

Have you ever had any of those confusions?

In marketing, choosing to compete with similar competitors is not necessarily beneficial. This refers to factors such as the specific competitive environment, market demand and enterprise capabilities. Here are some possible outcomes:

1.Fighting: Competing with similar competitors can lead to a narrowing of profit margins. Businesses may be forced to sell products or services at a lower than ideal level, reducing profit margins.

2.Market fragmentation: Intense competition between similar competitors can lead to fragmentation of market share. Resources and customers are scattered among multiple competitors, making it difficult to build a sustainable competitive advantage.

3.Innovation pressure: Competition among competitors can increase the pressure to innovate. In order to remain competitive, companies need to constantly introduce new products or services and invest more in R&D and marketing.

However, there may also be some benefits to competing with similar competitors:

2.Stimulate innovation and creativity: The presence of competitors can stimulate the company's sense of innovation and promote the innovation of product development and marketing strategies to distinguish itself from competitors.

3.Promote market development: Competition between competitors can promote the development and growth of the market, improving the overall market potential and opportunities.

When choosing to compete with similar competitors, companies need to thoroughly assess market conditions, competitive advantages, and resource capabilities. Sometimes, it may be more effective to find a differentiated positioning and target customer base rather than competing directly with competitors. Ultimately, companies need to be flexible in their competitive strategies to achieve a sustainable competitive advantage in the long term.

The ultimate goal of marketing is to meet the needs of customers, including spiritual and material needs, actual needs and potential future needs.

Principles of Marketing: including market analysis, marketing concepts, marketing information systems and marketing environment, consumer needs and purchasing behaviors, market segmentation and target market selection, etc.

Marketing Practice: It consists of product strategy, pricing strategy, distribution channel strategy, marketing mix strategy, etc.

Marketing management: including marketing strategy, planning, organization, and control, etc.

Special marketing: It consists of network marketing, basic service marketing and international marketing.

Summary. The main competitors in marketing are: brand competitors, industry competitors, form competitors, general competitors, potential competitors, buyers, and merchants.

Hello, I'm Lin Wei, I'm glad about your question, as far as I know, competitors generally refer to those similar to the products or services provided by the company, and the target customers served by Bixian are also similar to other enterprises.

The main book of high competitors in marketing should have: brand competitors, industry competitors, form competitors, general competitors, state and potential competitors, buyers, and merchants.

Strong positioning.

This is a kind of market positioning that avoids strong competitors, and front-facing can be to stagger market areas, stagger hot-selling categories, etc., and look for opportunities in the long-tail market. The advantages are: it can avoid the attention of competitors, can quickly gain a foothold in the market, and can quickly establish an image in the minds of consumers or users.

Because this positioning method has less market risk and a higher success rate than Hu Zhi, it is often used by most enterprises.

The strategy of avoiding strong positioning refers to the fact that the company will match the product positioning pants in the blank space in the market, so as to avoid the fierce competition in the market and have an opportunity for the company to develop calmly.

1) Identify key competitors. Including: what are the direct competitors and their regional distribution, scale, financial strength, technical strength, business characteristics, main products, market share, etc.

When conducting research on the basic situation, it is necessary to pay attention to the analysis of the sales growth rate (that is, the growth rate of sales in the current year compared with the previous year), market size or market share (that is, the ratio of the company's product sales volume to the sales volume of similar products in the market, market share = (the company's market sales volume and the sales volume of similar products in the market).

100), product profitability (can be expressed in terms of sales margin. The so-called sales profit margin is the ratio of the total profit of the enterprise to the total sales. Three indicators. Once you've completed the above analysis, you'll be able to identify which are your company's main competitors.

2) Identify key competitive factors.

After finding out the main Xunwu competitors, it should be analyzed more specifically, especially the key factors that can pose a threat to the enterprise, so as to formulate corresponding competitive strategies and competitive tactics accordingly.

3) Competitor trends. Including: market development and product development trends.

The development of competitors often poses a threat to the company. If enterprises can grasp it in advance, they can get the opportunity to compete. To analyze the development trends of competitors, it is necessary to understand the exit barriers of the industry in which the company operates.

Summary. 1) Competition within the retail industry. There may be several reasons for the intensification of competition within the industry:

First, the industry is growing slowly and the competition for market share is fierce; Second, the number of competitors is relatively large, and the competitive force is about the same;

Third, the products or services provided by competitors are roughly the same, or only less reflect obvious differences;

Fourth, for the sake of economies of scale, some enterprises have expanded their production scale, the market balance has been broken, and there is a large surplus of products, and enterprises have begun to resort to price cutting and competition.

2) The bargaining power of customers in the retail industry. An industry customer may be a consumer or user of an industry's product, or a buyer of a commodity. The bargaining power of the customer is reflected in whether the seller can be motivated to reduce the price, improve the quality of the product or provide better service.

3) The bargaining power of suppliers in the retail industry is reflected in whether they can effectively motivate buyers to accept higher**, earlier payment times or more reliable payment methods.

4) The threat of potential competitors in the retail industry, potential competitors refer to those enterprises that may enter the industry to participate in the competition, they will bring new production capacity, share existing resources and market share, the result is that the production cost of the industry rises, market competition intensifies, product prices fall, and industry profits decrease.

5) The pressure of substitute products in the retail industry refers to the competitive pressure of products with the same function or can meet the same needs and can be substituted for each other.

The main advantages of my product or service compared to the competition are as follows:

1) Competition within the retail industry. There may be several reasons for the intensification of competition within the industry:

First, the industry is growing slowly and the competition for market share is fierce; Second, the number of competitors is relatively large, and the competitive force is about the same;

Third, the products or services provided by competitors are roughly the same, or only less reflect obvious differences;

In order to benefit from economies of scale, some enterprises expand their production scale, the market balance is broken, and there is a large surplus of products. Such as.

2) The bargaining power of customers in the retail industry. An industry customer may be a consumer or user of an industry's product, or a buyer of a commodity. The bargaining power of customers is reflected in whether they can motivate the seller to reduce the quality of the product, improve the quality of the product or provide the best service in the world.

3) The bargaining power of the retail industry refers to the supplier, which is reflected in whether the supplier can effectively induce the buyer to accept a higher price, an earlier payment time or a more reliable payment method.

4) The threat of potential competitors in the retail industry, potential competitors refer to those enterprises that may enter the industry to participate in the competition, their dregs will bring new production capacity, share existing resources and market share, the result is that the industry's production costs rise, market competition intensifies, product prices fall, and industry profits decrease.

5) The pressure of substitute products in the retail industry refers to the competitive pressure of products with the same function or can meet the same needs and can be substituted for each other.

Hello is very happy to serve you, in terms of product advantages, each enterprise has a detailed introduction to its product performance indicators, the key depends on the degree of mastery, and whether it will be flexibly applied. Generally speaking, the advantages of the product are manifested in the following aspects: making the clever use more powerful:

Faster, more durable, safer, and more adaptable than competitor products, all of which are in the category of powerful features; The aesthetics of the appearance design are better: the comfort is better than that of other manufacturers, the customer filial piety and the experience of the customer are better, and the appearance is more beautiful, more concise and more generous; The materials used have the characteristics of covering smiles: taking mobile phones as an example, other companies' products are plastic shells, while your company may be metal shells or wooden shells, of course, this is also an advantage; Advantages at the packaging level:

According to the actual needs, the manufacturer improves the product packaging, so that the packaging can better reflect the grade or brand sense of the product; Other advantages: convenience of use, non-toxic and harmless characteristics, etc., can be used as product advantages, and products in different industries have different advantages range.