What is the process of online word of mouth monitoring?

Jixunan Network Public Opinion Monitoring Center:

Online word-of-mouth monitoring is to capture more than 10 forms of information in the form of network communication, including news, topics, blogs, forums, IM, wikis, circles, etc., through keywords, and then analyze the content and obtain reports.

Enterprise online word-of-mouth monitoring: view suspected negative information, neutral information, and positive information, and view news, blogs, post bars, forums, web pages and other information respectively;

User information management: view user information, modify user information (user name, main keyword, user public relations manager, contact**, contact email, report recipient, recipient email;

Intelligence Analysis Statistical Report: You can view today's intelligence analysis, historical intelligence analysis, and monthly statistics charts.

Functions to be possessed for online brand word-of-mouth monitoring (taking the general Lockyce online word-of-mouth monitoring system as an example).

First of all, you need to be aware of any small remarks related to products and brands on the Internet.

Second, to detect trends in speech as quickly as possible so that they can be stopped and guided.

Third, it is important to know what the person is talking about, what forums he or she has been active in, whether he is a real opinion leader of the brand being monitored or a virtual user who uses hearsay in his armor.

Fourth, for sensitive topics and suspicious users who have been exposed by public socks and hail officers, the register can establish tracking tasks to continuously understand their movements.

Fifth, most PR professionals are accustomed to the traditional way of news monitoring services, and still want to provide intimate services such as summary reports and customized notifications for new field monitoring.

Online brand word-of-mouth monitoring is a new thing, but it is undoubtedly a necessary need for the development of the public relations industry.

The value must be the fastest way to find relevant public opinion information, as long as the system is good, it is definitely possible, and many ** are doing it now. There is no essential difference between the enterprise and the public opinion system, so as long as you choose a good system, the key is to have good collection technology, which can definitely be achieved.

Massive data scraping.

Multidimensional statistical analysis.

Flexible theme settings.

There are three keyword setting conditions: "Include all keywords", "Include any keyword", and "Excluding keywords" to set specific keywords related to the topic, and provide a "preview" of the results for easy adjustment.

Advanced semantic analysis.

The unique semantic analysis technology efficiently focuses on the monitored content and automatically retrieves similar articles on various topics. It can drill into the topic discussion content in multiple dimensions, and automatically count and focus on the discussion trend, distribution, popular keywords, etc. for the drilled content.

Convenient real-time monitoring.

I recommend Wisers to you, and it is very good in this regard.

Benefits:

Keep abreast of the various voices of the discussion enterprises in the market, discover the market reputation dynamics of the enterprise at the first time, and provide decision-making reference for the enterprise.

Method:

1.Establish a word-of-mouth monitoring system to detect negative word-of-mouth in a timely manner

In today's information age, the network is an important carrier for us to communicate and communicate, and an important platform for consumers to evaluate the quality of enterprise products or services. Therefore, enterprises should establish a word-of-mouth monitoring system and arrange special personnel to conduct real-time network-wide monitoring of the dynamics of the company's products and services on the Internet, so as to ensure that negative word-of-mouth can be discovered in time and relevant measures can be taken in time to reverse the trend of word-of-mouth communication.

2.Choose a third-party word-of-mouth measurement company

With the development of the market, word-of-mouth monitoring has been put on the daily work agenda of major enterprises, so some word-of-mouth monitoring companies have come into being, using systematic and all-round solutions to provide monitoring services for enterprises.

3.Take advantage of word-of-mouth monitoring tools

Word-of-mouth monitoring is a collection and analysis work to help enterprises discover potential crisis information in the first time, and analyze the type, authenticity, severity and scope of the crisis, and provide corresponding analysis reports for enterprises. Word-of-mouth monitoring is actually monitoring information that is unfavorable to the enterprise, so it is crucial to be able to find this information in the first place.

At present, there are a lot of public opinion monitoring, and many can be searched on the Internet, but very few are good. Because public opinion monitoring is a relatively new technology, and it is very difficult to collect data based on various other types. This must be used by those who are more senior and professional, because there are a lot of details involved in this.

For example: Lesis does the collection of origin, the information search Sakura's set technology is absolutely first-class, it goes without saying, the ** level is good, the TRS word segmentation is the best, and so on.