Can anyone analyze how difficult it is to do business right now?

After more than 20 years of economic reform and opening up, the reshuffling of social resources has been largely completed. The majority of wealth is controlled by powerful groups at the top of society, with the resources within the system and the ability to determine policy orientation, and their interests completely dominate this large country with a population of more than a billion people. In a sense, this is no longer the era of ideological singing, but the era of distribution of practical benefits, and the upper class is absolutely unwilling to let go of such a golden opportunity to occupy the maximum wealth at no cost, how can they be willing to give up even a small benefit.

At this time, no matter which direction the wind blows, the middle-class white-collar workers, petty bourgeoisie, and fashionable people are secretly happy for their share of the pie, they have not yet begun to worry about their future, but are just yearning for money. For the bottom society, which occupies the absolute majority of the population, is precarious, and has to worry about their livelihood all day long, when the basic social values of hard work and prosperity and glorious labor are shattered by the harsh social reality, there is already darkness in front of them, and there is no bright color in sight, and it can be said that this society is completely hopeless and hopeless for the workers at the bottom. The reason why the 1,859 yuan medical expenses became the last straw for a migrant family was the result of countless pains and frustrations.

Like many parents, they also expect their children to change their fate by going to school, and they will not hesitate to send a child to a private middle school that is overwhelming for them, they do not know that even if their children go to college successfully, the possibility of children from the bottom of the society trying to change their fate through this road has become more and more illusory even if the employment of college graduates has become a serious social problem. Expert surveys have proved that the channels of social mobility have been blocked, dragons give birth to dragons, phoenixes give birth to phoenixes, and social mobility is largely determined by blood. In the words of sociologists, it is a society that is broken, or a society that is out of balance.

It's not hard to do anything now.

Because the current business is all traditional business, and the current society is not the past, the current people are very practical, so there is invisible pressure in all aspects If you want to say what to invest in, the current social competition is fierce, so it is difficult! Famous economist: Paul Pilzer said:

There will be an opportunity every ten years, you miss it, you miss it, you seize it in the early eighties, if you do business, then you are seizing the opportunity, in the early nineties, if you do **, **, real estate, insurance just then you are another to seize the opportunity Now is the 21st century, everyone wants to go to the sea, then the opportunity is rare!

Upstairs is classic, but it's also a bit sideways.

First, the problem of product homogenization is becoming more and more serious.

The development of the market economy to this day, many products have serious overcapacity, for consumers, there are more and more products to choose from, which is a good thing, but for businessmen, it has caused serious homogeneous competition. No matter how big or small the business is, there is fierce competition, and this fierce competition has caused huge pressure on businessmen, and it is natural to feel that business is becoming more and more difficult to do and making money. To solve this problem, we must be good at finding new paths, seeking new and different ways, and daring to take the unusual path.

Second, the industrial structure is in a period of adjustment.

Because of the impact of the Internet, many real industries are now in the adjustment period of industrial structure, some can't withstand the pain of adjustment and close down, and some need to transform and upgrade, so everyone feels that a lot of business is difficult to do. In response to this phenomenon, it is necessary to be good at finding opportunities in emerging industries.

Third, the development of the times has higher and higher requirements for businessmen's ability to make money.

In the past, doing business to make money, relying on courage, relying on hard work, and even relying on gambling, it was possible to make a fortune, but in the Internet era, the era of knowledge economy, this kind of good thing can not be said to be gone, but it is also becoming less and less, and the development of the dust era has become more and more demanding for businessmen's ability to make money, including cultural level, knowledge level, cognition, thinking, vision and other comprehensive abilities. Businessmen whose ability to keep up with the development of the times will naturally become more and more difficult to make money.

Fourth, the logic of making money has changed, and many businessmen are suddenly uncomfortable.

If the logic of making money in the past was mainly to fight guts and luck, then, under the impact of the new economy such as the Internet, artificial intelligence, new retail, big data, live broadcasting, e-commerce, community, platform, etc., the logic of making money has undergone earth-shaking changes, and it will be more and more difficult for businessmen who are outdated in terms of gameplay and logic to make money.

Business has not been good in the past two years, and the impact of the epidemic is the greatest. It's just that the degree of influence of Suimin's business is different in each industry. However, most industries have been the most affected by the pandemic.

There are three reasons why it is difficult to do business, the first is the loss of a large amount of social wealth caused by the siphon effect of real estate, in the hands of a small number of people, real estate is full of food, and the real economy is starving. The real estate family takes 70% of the wealth of the whole society, how do you let the rest of the people live? I finally made some money, paid the mortgage and rent, and what to spend.

Second, the business structure is unreasonable, there are too many rentier classes in the middle, 10 yuan to make products, 90 yuan to do marketing, 200 yuan to sell to consumers, 1,000 yuan packaged into financial wealth management products to earn again, all thinking about how to make consumers' money, as for where consumers' money comes from, no one cares. Third, the distribution ratio of labor producers is too low, and the income of consumers comes from production labor, that is, a distribution, but now it is that those who work do not make money, those who make money do not work, and the income of some people is too high. The producer provided the product, the consumer provided the profit, and the money went to **?

Consumers have no money to spend, no matter how good the product is, it is a cost, and no matter how good the brand is, it is inventory. The traditional economy is product-centric, and consumers are treated as Tang monk meat, and everyone wants to eat two bites, but the consumers starve to death, and everyone is done. Now it is necessary to establish a new economy with consumption as the core, so that producers and consumers can make money, so that the economy can get out of the trough and virtuous circle, but vested interests are not willing to lose even a feather, unwilling to give consumers profits and blood transfusions, so that the economy is declining more and more, and business is becoming more and more difficult.

4.After the end of this year, the continuous development of raw materials has had a great impact on the business.

In addition to the reasons for the epidemic, the continuous development of raw materials after this year has also had a great impact on all walks of life. It is mainly the market for copper-based raw burning pants materials. Caught many merchants off guard.

This is one of the main reasons why many businesses find it difficult to do business.

It is becoming more and more difficult to make money, and consumers are more simple and rational in their consumption.

Business is hard to do, and as a businessman, you are also a consumer. When everyone feels that it is getting harder and harder to make money, they will spend more rationally. That is what we often say, don't dare to spend money indiscriminately.

This is also why, many businesses continue to introduce market policies. For example, in some traditional shopping festivals in the past, it seems that consumers are all reacting.

First, this year, affected by the repeated epidemics, many cities have adopted strict epidemic prevention measures, and many citizens have been locked down at home for several months, even if they want to go out to shop and consume, there is no such possibility, and they can only maintain the most basic living needs through the distribution of relief materials and some goods online. Therefore, affected by the epidemic in the first half of the year, residents' consumption demand fell to the freezing point.

In the second half of the year, many companies began to lay off employees and reduce salaries due to poor efficiency. Many workers are afraid that they will be unemployed at home in the future and have no income**. So, I started to save money and put the money I saved in the bank in case I needed it.

Obviously, now that the people are reluctant to consume, the demand for the consumer market has shrunk sharply, and it is not surprising that some people feel that business is becoming more and more difficult.

Second, the competition in the industry is fierce, and of course it will be more and more difficult to do business. At present, private capital is not allowed to set foot in some lucrative monopoly industries in China. For example, tobacco reunion, petroleum, telecommunications, electricity, finance and other industries, while private capital is often allowed to set foot in some traditional industries.

As a result, everyone is crowded into traditional industries to make money, and more and more people are entering, and finally these industries are in a state of overcapacity. Therefore, it is not difficult to understand that all walks of life will find it difficult to do business.

Third, e-commerce has a greater impact on physical enterprises. Nowadays, many young people like to spend online and are reluctant to go shopping, which is mainly due to online shopping** cheap and can be delivered to your home. Shopping in physical stores is not only more expensive, but it is also difficult for customers to exchange or return their skins if they want to.

Nowadays, a large part of the business of physical stores has been snatched away by e-commerce, live streaming, etc., so physical stores will find it more and more difficult to do business.

The real economy is sluggish. Some say that the impact of e-commerce has affected the development of the real economy. However, until now, both brick-and-mortar and e-commerce companies have faced operational difficulties.

How can this be explained? Below, I will introduce you to the top ten profiteering industries and teach you how to do business without losing money.

1. Rural Express**.

With the rapid development of the e-commerce industry, more and more people are accustomed to online shopping, even in rural areas, so the number of express deliveries is also increasing. However, in many rural areas, express delivery agencies are relatively scarce, and many rural people have to spend time and money to pick up goods in the town after shopping online, which is very troublesome. In this way, it will not be too expensive to set up a courier company from the township to deliver the goods to the village.

For ordinary people, there is no good choice to start a business.

Second, the glasses industry.

As a "representative" in the profiteering industry, the eyewear industry has never been in vain. A pair of glasses is usually 70-100 yuan, but as high as 300-400 yuan. Although this includes the cost of wearing glasses and the cost of testing, even so, the profit of a pair of glasses can be as high as 150-200 yuan.

Therefore, the sentence "20 yuan to sell glasses, 200 yuan to sell you to talk about human favors, 300 yuan to sell you to talk about friendship, 400 yuan to sell you to talk about the market", this does not make sense. In addition, the rate of myopia in China is getting higher and higher, and the age of wearing glasses is getting younger and younger. You can imagine how much money the eyewear industry can make.

3. Special snacks.

Compared with the clothing industry, the catering industry is undoubtedly the first choice for doing business. In contrast, the restaurant industry is dirtier and harder, but it is profitable. "People are iron, rice is steel", everyone's demand for food is much higher than clothing, so to speak, operating a specialty snack bar, the profit is basically stable.

But as for earning more and earning less, you still have to look at your own ability.

Fourth, daily necessities.

It can be said that daily necessities are an industry with low cost, high profits, and never lack customers. The cost of toothpaste, shampoo, toilet paper, garbage bags, etc., which we use daily, is actually very low, but it is every year, and the gross profit margin is also very high. What's more, these are closely related to everyone's life, and there is no shortage of door-to-door customers.

5. Car beauty.

Nowadays, with the continuous improvement of people's living standards, more and more people have become car owners, and cars are also a symbol of the identity of car owners. Presently. Car beauty has become an increasingly attractive "cake" in the automobile market, and car owners have more and more strict requirements for the personalization and standardization of car services, and professional car beauty franchise stores are deeply loved by the majority of car owners.

In the early days, car detailing services were limited to simple maintenance items such as car washing and waxing, but now, car washing and waxing alone can no longer meet the needs of car enthusiasts. Some projects aimed at improving car performance and the driving environment are becoming profitable for the beauty industry**. Of course, car repair is a good thing, but if you can combine car repair and car beauty, you can really make money.