What is it like to sell cars at Roewe?

In the field of new energy, the Roewe brand is also in full swing, with a cumulative sales volume of 10,000 units in 2018, a year-on-year increase of 110%. In terms of hybrid vehicles, the "small E twin stars" composed of Roewe ERX5 and Roewe EI6 continue to shine, with a cumulative annual sales of 10,000 units, a year-on-year increase, and the two cars achieve ultra-low vehicle cost with SAIC's world-class "blue core + green core" strongest hybrid system, becoming the preferred choice for consumers for green travel. In terms of pure electric vehicles, the Roewe ERX5 has won unanimous praise from consumers for its ultra-long battery life, ultra-fast charging speed and convenient and practical Internet car intelligent system, and won the first place in the number of pure electric vehicles in Beijing from January to April 2018. The Roewe EI5 entered the 10,000-unit club less than five months after its launch, and the monthly sales exceeded 10,000 units in December.

On January 2, 2019, the all-new Roewe EI5 was also launched, which has an ultra-long real range, with a range of 420 kilometers under comprehensive working conditions and a maximum range of 570 kilometers, which can be called the Duracell among electric vehicles, which will promote further sales growth.

In the field of fuel vehicles, the Roewe RX series SUV and the I series sedan have achieved remarkable results in both major market segments. In the SUV market, as the world's first mass-produced Internet car, the Roewe RX5's high appearance, high quality, and high intelligent label have been deeply rooted in the hearts of the people, and the cumulative sales have exceeded 490,000, making it the most popular Internet car. In the sedan market, the high-energy Internet mid-level car Roewe i5 relies on the five high-energy experiences of power, space, safety, interconnection and appearance, and the whole system is equipped with 16 high-end equipment and luxury car-level quality control standards to conquer young consumers in one fell swoop.

Roewe has a good family and was born in a good family. SAIC is the best-selling car group in China, including SAIC Volkswagen, SAIC-GM, Roewe, MG, Wuling, Baojun, etc. Roewe is in Shanghai New Energy, and it is not too good to buy a license.

Shanghai license plate 100,000 yuan, just kidding. It seems that Shanghai Didi still uses this brand of car, so if there are people who choose the same brand as Didi or taxis, that's all.

Roewe and MG also have a bit of British ancestry. Although I personally don't like MG's various rubbing popularity and suspected plagiarism, I personally really like MG's appearance and MG label. Why did you forcibly pull MG?

Because they were all brands of the British car brand Rover Motors before, Roewe's production line and technology at that time were bought by SAIC, and MG was bought by Nanqi, but later Nanjing Automobile Group was also acquired by SAIC, that is, they were raised in SAIC and Nanqi in recent years, which is the reason for the gap between the two. At least that's what I think. It is one of the independent brands that can be bought and sells well.

SAIC's sales are really powerful, and the technology may be similar to that of Geely Changan, these groups, domestic technology is progressing rapidly, and whose car may withdraw later may have better technology.

Roewe automobiles, especially new energy vehicles, are very common on the streets of Shanghai, after all, this is the base camp of SAIC. It's not so easy to say elsewhere. There is a big gap between the sales of the north and the south, with Shanghai as the center of the sales better, the more north the worse, 18 and 19 years in the first half of the personal understanding of the data, Zhengzhou north as the boundary, a 4S store sales of more than 50 units of sales seem to be less than double digits.

Since its establishment, Roewe has been based on the mid-to-high-end, and its products have been widely recognized by consumers for their all-round high quality. In 2018, Roewe had a deep insight into market changes and user needs, and launched fuel vehicles such as Roewe RX8 and Roewe i5, as well as new energy models such as Roewe EY5 and Roewe Light Wing Marvel X, coupled with the help of popular products such as Roewe RX5 and Roewe EI6, Roewe has achieved a bumper harvest in terms of reputation and sales.

SAIC Motor sold 60,003 vehicles, a year-on-year decrease. For two consecutive months, the year-on-year increase has been sharply**, and SAIC Passenger Vehicle's start to 2019 is a bit bad. Although the decline in sales can be attributed to the sluggish market.

However, considering that in January, independent brands such as Great Wall and Chery all achieved positive growth. SAIC has been on the same period last year for two consecutive months, which is worth pondering.

Roewe relies on black, by stepping on peers, that's all.

Why do few people mention Roewe cars, how about Roewe cars, and how cost-effective?

Roewe is a car brand owned by SAIC, and in recent years, the Internet cars created in response to the changes of the times have also attracted the attention of many consumers. Next, let's learn about the brand history of Roewe Automobile, and then answer the question of the quality of Roewe Automobile, which consumers are concerned about. What is the ranking of quality among independent brands?

Roewe was launched in 2006, and when it comes to Roewe, how can we not talk about the former British century-old brand Rover, at that time, in order to merge Rover, there were several domestic car companies involved. In the end, SAIC had already purchased the intellectual property rights of the Rover series of cars and a full range of engines, while NAIC bought the MG brand and the equipment and talents needed to produce the car.

After failing to purchase the Rover trademark, SAIC Motor released a new independent brand "Roewe", the meaning of the name is: innovation awards, prestige all over the world. The brand is positioned in the mid-to-high-end family sedan market, and the first model will be a mid-level sedan based on the Rover 75.

Finally, in 2007, SAIC acquired Nanqi as a whole, and after the completion of the merger, SAIC owns MG and Roewe, two independent passenger car brands with British pedigree, and has complete intellectual property rights and production capacity. This was followed by the Roewe 550.

As the main model of SAIC at that time, the Roewe 550 has a fashionable and round overall appearance, and the power is only equipped with one engine, and the price is 10,000 yuan.

Today, Roewe sells models such as Roewe RX5, Roewe RX8, Roewe i6, Roewe 360, etc. In the past 2017, Roewe sold 10,000 units throughout the year, and the sales champion was none other than the Roewe RX5.

Compared with the old model, the 2018 Roewe RX5 has increased a lot in configuration, including cruise control, electric adjustment of the driver's seat, intelligent anti-pinch electric panoramic sunroof, dual-zone automatic air conditioning, keyless entry, one-button start, and anti-pinch electric tailgate. The power is provided and powered, matched with 6 dual-clutch gearboxes, and the price is 10,000 yuan.

Next, let's take a look at the quality link.

According to the 2017 China Vehicle Reliability Study provided by a well-known research institution, the number represents the number of problems per 100 vehicles, and the lower the better, it can be seen that the performance of Roewe Auto is higher than the average level of the mainstream car market.

In terms of the number of complaints about Chinese auto brands in 2017 provided by the China Consumers Association, the quality complaints of Roewe Automobile are relatively few, and the main complaints are concentrated in after-sales service, which is also a link that independent brands encounter more in complaints.

Finally, let's take a look at the ranking of the number of complaints about models in the past year provided by Cheqq.com, among which Roewe 360 and Roewe RX5 are ranked 11th and 12th respectively.

In general, Roewe Automobile has reached the upper level of its own brand in terms of cost performance and design, and the next thing to face is how to increase brand influence and improve after-sales service and production line quality, so as to lay a good foundation for building high-quality cars in the future.

Roewe's cars are doing very well now, and they are the best in domestic cars.

In the case of the Roewe RX5, which is selling very well now, as an SUV** is only 120,000, this ** is very close to the people and the average person can bear it.

And at the same time of being close to the people, the configuration of Roewe RX5 is also very good! The color screen of the center console is very atmospheric, and the workmanship is exquisite, and the plastic sense is not strong at all. 360° panoramic image, TPMS direct tire pressure monitoring, front reversing radar, etc., there are many of them, and the cost performance has reached a certain height.

In terms of power, he is very powerful, 100 meters of acceleration seconds, maximum power of 124kw, equipped with an engine, this performance and power are also very good, less SUV bulky feeling and starting meat feeling, in power can still meet the needs of daily driving.

After talking about the power and appearance, the Roewe RX5 is also a tough atmosphere, with a domineering appearance with a prominent waistline on both sides of the body and a full sense of impact, and the image of an American muscular man is also a style that many car owners are more satisfied with.

I think it's pretty good-looking, you can go to 00 to order a car to see, there are many models, and the discount is also big.

The sales volume is good, and in terms of configuration, it is worth paying attention to. The quality of Roewe cars is still good, although it is not very top-of-the-line, but it is also meritorious. In fact, when it comes to the Roewe brand, we have to mention the British Rover.

Louvre used to be a well-known British car brand, but for many reasons, he was bought by BMW and Ford, but was sold to Nanqi and SAIC. <>

"Roewe" products will be positioned in different levels of market segments in the high-end models, its target customers are knowledgeable, accomplished, successful career development, the courage to innovate and break through, positive, the pursuit of taste of consumers.

At the same time, SAIC Motor also strives to deliver "taste, technology and realization" product and service experience to consumers with Roewe 750, Roewe 550, Roewe 350 and other follow-up products.

Sales are tepid, and it can only be a brand that can be said to be a day! After all, reliability issues make a car name unremembered in a few years!

The quality of Roewe cars is still good.

Roewe Auto is in the lower middle level of its own brands.

Roewe is roughly in the second tier of independent automobile brands, and there is a certain gap between it and first-tier brands such as Geely, Great Wall and Changan in terms of sales, market popularity and reputation.

Then the quality of Roewe cars is at the middle and lower level among independent brands. Of course, this is from the aspect of our maintenance. Although Roewe was previously believed to be Rover from the UK, it now belongs to SAIC.

What's more interesting is that the current face of Roewe is SAIC, but the lining is still a generic component. To put it bluntly, its technology is universal.

So Roewe, as a SAIC independent brand, most of the technology comes from GM, in fact, this is one of its advantages and one of its disadvantages. Backed by the big tree of SAIC, its sales are not so much worse than Geely and Great Wall.

The appearance of Roewe can only be said to be average. Compared with the appearance of BYD, Geely and other independent brand models, it is really average. In the Roewe experience I have repaired in the past, the most abnormal noises are the abnormal noise of the chassis and the abnormal sound of the pipe string.

The market performance of a brand or a car best reflects the quality of the car. The eyes of the masses are bright, so when buying a car, try to go around the street as much as possible to see how high the appearance rate of this model is. It's much more fun than going straight to the store and listening to the sales consultant's nonsense.