What are the cultural connotations of theme hotels?

The appearance makes the guests deeply shocked and impressed. To achieve this, the building must have a theme and its own characteristics, and it cannot be a matchbox building as before, nor can it blindly pursue Western-style architecture. Whether it is the construction of the hotel building or the interior decoration, it is necessary to consider a theme in advance, in addition to paying attention to its use function, but also to its spiritual function and cultural aesthetic value.

In particular, to emphasize the rendering of artistic conception and atmosphere, Grand Hyatt Beijing makes clever use of the concept of traditional courtyard square pattern in the overall image design. Perfect reproduction of oriental ancient charm, magnificent and elegant. The hotel's logo resembles a jade seal, which is quite royal.

1. Natural scenery hotel.

This type of hotel goes beyond the basic stage of using the natural landscape as a backdrop to bring the characteristic natural landscape into the hotel to create an immersive scene.

2. Historical and cultural hotel.

The designer built an ancient world in the hotel, with the psychological feeling of stepping back in time as the main selling point to attract tourists. As soon as guests enter the hotel, they can feel the rich atmosphere of history and culture.

3. Urban characteristic hotels.

This type of hotel is usually modeled after a city with a long history and strong cultural characteristics, and reproduces the style of the city in the form of partial simulation and miniature imitation.

4. Celebrity Culture Hotel.

The main feature of celebrity culture hotels is the theme of familiar political or literary celebrities, and many of these hotels have been transformed from places where celebrities have worked and lived.

5. Art characteristic hotel.

All the fields of art, cinema, fine arts, architectural features, etc. can be the theme of this type of hotel.

6. Couple's theme hotel.

The purpose of the couple's theme hotel is to provide a romantic date experience place for couples and couples, and pays more attention to privacy and a unique sense of experience in interior design. The design is often novel and dreamy, and the rooms are generally particularly romantic and warm, which is very popular with couples.

7. Business theme hotel.

This type of hotel is generally designed with special attention to quality, emphasis on detail, and ultimately a sense of taste, which is the only way to meet the aesthetic needs of business people. The launch of theme hotels has a history of nearly 50 years abroad.

Other themed hotels.

In foreign countries, theme hotels are only one of the unique concept hotels, and they have just emerged in China in recent years. However, it has already shown the development prospect of machine growth potential, and it is believed that various types of theme hotels can take root and develop in different parts of the country.

Theme hotel refers to the most influential regional characteristics and cultural characteristics of the hotel location, design, construction, decoration, production and service of the hotel, its biggest feature is to give the hotel a certain theme, and around this theme to build a hotel atmosphere and business system with all-round differences, so as to create a unique charm and personality characteristics that can not be imitated and copied, to achieve the purpose of improving the quality and taste of hotel products.

1. Couple's Theme HotelCouple's theme hotel can be regarded as a new thing in China, which has gradually emerged in China in the past two years, and has huge market development potential. The purpose of the couple's theme hotel is to provide a place for couples and couples to experience romantic dates.

2. Natural Scenery HotelThis kind of hotel goes beyond the basic stage with the natural landscape as the background, and moves the characteristic natural landscape into the hotel to create an immersive scene. 3. The designer of the historical and cultural hotel built an ancient world in the hotel, and took the psychological feeling of going back in time as the main selling point to attract tourists. As soon as guests enter the hotel, they can feel the rich atmosphere of history and culture.

Fourth, the city characteristics of the hotel, this kind of hotel is usually based on the city with a long history and strong cultural characteristics, in the form of local simulation and miniature imitation method to reproduce the style of the city.

5. Celebrity culture hotels: Theme hotels are the main features of celebrity culture hotels with the theme of familiar political or literary and artistic celebrities, and many of these hotels are transformed from places where celebrities have worked and lived.

6. Art Characteristic Hotel All the best in the field of art, film, art, architectural features, etc. can become the theme of this type of hotel.

1.Themed boutique hotels The characteristic of this type of hotel is obvious, that is, the hotel is designed with a certain theme. For example, the theme of couples, the theme of history, the theme of **, etc., to reflect the "boutique" of boutique hotels, and this type of hotel has the most in the market.

2.Regional Boutique Hotels Regional boutique hotels are generally built in the scenic area of the city, combining the local customs and scenic spots. 3.

Stylish Boutique Hotels Fashionable boutique hotels tend to lead the way in architecture and design, which requires design in the first place. 4.B&B boutique hotels B&B boutique hotels are small in scale, mostly family-run, and are characterized by warmth and sophistication.

In foreign countries, theme hotels are just one of the unique concept hotels. Unique concept hotels mainly include themed hotels, design hotels, lifestylehotels, boutique hotels, co-branded hotels, and service quality hotels.

Summary. a) Popularity.

Popularity refers to the degree to which a certain brand is known and understood by the public, or how many people know and what the brand knows in the market, which is a measure of "quantity". High visibility is the premise of being accepted and purchased by the majority of consumers, on the contrary, if a brand is not well-known and not known and understood by consumers, then consumers will not invest money in the brand.

2) Reputation.

Reputation refers to the degree to which a certain brand is trusted and praised by the public, or how the public evaluates the brand, and it is a "qualitative" measurement index. A high reputation is an important condition for winning customers, and a good brand has specific aspects that consumers are happy to talk about and invest in.

3) Market performance.

There are usually two measures of a brand's performance in the market, one is market coverage, and the other is market share. The former refers to the size of the market scope radiated by the brand, and the latter is the proportion of the brand in the sales of all similar goods.

What are the specific aspects of the hotel's brand culture?

1) Popularity refers to the degree to which a certain brand is known and understood by the public, or how many people know and what the brand knows in the market, which is a measure of "quantity". On the contrary, if a brand is not well-known and not known and understood by consumers, then consumers will not invest money in the brand. (2) ReputationReputation refers to the degree to which a certain brand is trusted and praised by the public, or how the public evaluates the brand, which is a "quality" measurement index.

A high reputation is an important condition for winning customers, and a good brand has specific aspects that consumers are happy to talk about and invest in. (3) Market performanceThe performance of a brand in the market usually has two measurement indicators, one is the market coverage rate, and the other is the market share. The former refers to the size of the market scope radiated by the brand, and the latter is the proportion of the brand in the sales of all similar goods.

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