Health Club Market Research 30

1.Provide a comfortable environment: Consumers in health clubs want to be able to conduct fitness activities in a comfortable environment, so health clubs should provide good air quality, comfortable temperature and humidity, and a quiet environment.

2.Provide professional fitness guidance: Consumers in health clubs want to receive professional fitness guidance, so health clubs should recruit professional fitness instructors to provide consumers with professional fitness guidance.

3.Provide a variety of fitness facilities: Consumers in health clubs want to be able to use a variety of fitness facilities, so health clubs should provide a variety of fitness facilities, such as gyms, swimming pools, yoga studios, etc.

4.Offering discounts: Consumers in health clubs want to be able to enjoy discounts, so health clubs should offer reasonable offers to attract more consumers.

In 2020, catalyzed by the new crown epidemic, the fitness awareness of Chinese residents will be rapidly improved, and the demand growth potential of the gym industry will be accelerated.

In 2019, the "Healthy China Action (2019-2030)" was released, proposing a number of "hard indicators", including "encouraging individuals to do moderate-intensity exercise more than 3 times a week", "the proportion of people who regularly participate in physical exercise reaches more than 40%", etc., fitness is gradually developing towards "national fitness", and the number of people who regularly participate in physical exercise in China in 2019 is 400 million, In 2020, the number of people participating in physical exercise in China will increase significantly. The number of people who participate in physical exercise once a week and above is expected to reach 700 million, and the number of people who regularly participate in physical exercise will reach 100 million, and the demand for gyms is growing rapidly.

The enhancement of health awareness and consumption upgrading have driven the growth of industry demand.

In recent years, with the improvement of the living standards of Chinese residents, people's health awareness has gradually increased, and in 2019, the per capita consumption expenditure of Chinese residents on health care reached 1,904 yuan, accounting for the proportion of per capita consumption expenditure, and more and more consumers began to pursue a healthy lifestyle.

The fitness industry is a representative product of "consumption upgrading", and after the material needs are met, people begin to pursue a healthier body and a more toned body. Modern people pay attention to health management, and in recent years, Chinese people have paid special attention to the prevention of diseases through sports.

From 2012 to 2017, the number of people who regularly participate in physical exercise in China has been rising, and the number of people who regularly participate in physical exercise in the country reached 100 million in 2017, accounting for about the proportion of the national population. In 2017, the total output value of China's fitness industry was about 150 billion yuan, with an average annual compound growth rate in the past six years.

2012-2017 China's fitness industry output value trend-

The number of people who regularly participate in physical activity in China from 2012 to 2017 -

The number of fitness clubs in China has maintained a high growth rate since its inception, from 3,245 in 2010 to more than 5,000 in 2017. Although in 2011-2013, due to the tightening competition in the fitness market, the industry closed down, and the growth rate of the number of fitness clubs slowed down or even negative.

With the rapid growth of the fitness population and the intensification of the demand for professional guidance in recent years, a new round of fitness trends has led to signs of recovery in the industry, and the number of fitness clubs has also grown rapidly. It is estimated that by 2018, the number of fitness clubs in China will reach 5,861.

From 2010 to 2018, the number of fitness clubs in China and the year-on-year growth rate were -

Consumers of different ages have different demands for fitness: in the survey jointly conducted by Nielsen and the General Administration of Sport of China, in addition to the common reason of enhancing physical fitness, the post-85s pay attention to the effective prevention of sports injuries while relieving stress through scientific and systematic exercise fitness, while the post-85s pay attention to achieving the effect of body shaping and shaping through efficient sports content design, and the post-90s take sports as an important part of social networking, and like to shape their own health image in social networks by posting sports photos and sports results.

Now the career development prospects of fitness coaches are very good, as long as the technical profession plus a little sales ability, the income is still very considerable. Fitness coaches in the fitness industry mainly include personal fitness trainers, group gymnastics fitness coaches and patrol fitness coaches, and the income of personal trainers will be better. You can go to some professional training schools to study, and then take the fitness qualification certificate, and now the regular gym has certificate requirements for fitness coaches.

We are a professional fitness training institution, offering courses such as national fitness training, prenatal and postnatal training, Victoria's Secret training, sports injuries and other training courses, with comprehensive courses and rich teaching experience of training instructors.

In the future, the development trend of gyms will be consumer-oriented. What we are facing is an unprecedented reform. Standardization, morality, humanization, facilitation of the industry I firmly believe that there will be a revolutionary change in five years!

Do it yourself to reap the rewards.

You mean that area?? Zhengzhou City? There are many in Zhengzhou City.