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Event execution is a position in advertising, marketing, etc. He is mainly responsible for the implementation of large-scale activities of the company's customers. For example:
Arrange a series of publicity and planning work such as evening parties, various publicity activities, shopping mall activities, and the development of activity plans. Generally, it is difficult to control people who do activity execution without one or two years of work experience, because they need to know a lot of knowledge, such as the particularity of various production materials, installation problems, production processes, etc.; Master the basic knowledge of equipment, as well as a lot of physical knowledge. It is also necessary to have the ability to control the overall situation, coordination and communication skills.
The market material of the market, and the resources of the business. Event executionToday's market concept is no longer a single operational performance, it can have both planning and execution tasks, which is also an inevitable trend in the development of the industry. As an executive, you may initially only be exposed to the most basic work, moving materials, installing materials, and so on.
However, as long as you have accumulated enough experience in this industry, you can develop step by step, do planning, marketing, and so on. But these take time, they take capacity.
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Coolies are temporary workers, okay... Of course, it is not excluded that things are in a hurry and no one does it by themselves...
The execution of the event is much more complicated than this, including the preliminary event planning and discussion, the preparation and transportation of materials and props, and the on-site execution supervision.
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How to say it, the execution of an event needs to go to many places in advance, such as the event venue, the equipment used on the day of the event, the cost statistics, personnel arrangements, venue layout, and writing the implementation plan. I'm just an executor, and I said if you want to do execution, it's best to do it in a big city, and you can't do it in a small city. What can be done is the municipality directly under the central government, Beijing, Shanghai, Shenzhen.
The quality of an activity depends on the execution, because no matter how good the planning and copywriting is, the execution can't understand the meaning inside, and it's useless! Execution also requires on-the-spot reflexes.
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Activity Specialist Job Responsibilities:
1. Communicate well and effectively with customers on the content and details of the project, and promote the implementation and promotion of the project;
2. Complete the pre-follow-up, mid-term implementation and post-production of various activities and projects;
3. Complete the writing of strategies and creative plans;
4. Participate in the preliminary preparation of the event (such as communicating with the best businessmen, negotiating with the venue, preparing and distributing materials);
5. Participate in the management of the event site, solve unexpected problems, and convey project update information;
6. Responsible for the summary and sorting of various documents, data and ** of the project, and generate reports.
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Campaign Execution is a position in an advertising agency. He is mainly responsible for the implementation of large-scale activities of the company's customers. For example: arranging evening parties, various publicity activities, shopping mall activities, formulating activity plans and a series of publicity planning work.
Advertising Agency Event Executive Jobs Include:
The execution of advertising agencies includes marketing execution, customer execution, project execution, event execution, etc.
Marketing execution refers to the process of transforming a marketing plan into an action plan and ensuring the completion of such tasks to achieve the set goals of the plan. It is necessary to develop a plan of action, establish an organizational structure, design a decision-making and remuneration system, develop human resources, implement the relationship between the elements of the marketing strategy system, and so on.
The client executive, that is, the account representative, referred to as AE (Account Executive), is the person who accepts various services from advertisers on behalf of the advertising company and is responsible for the overall execution. There are a number of things that need to be done, such as preparing client meetings, taking notes and sending out minutes, weekly work status reports, monthly budget reports, job execution, job briefs, obtaining approval for making estimates, work schedules, etc.
Extended Materials. Operations of advertising agencies.
The operation of an advertising company is to be an operation manager who does operation planning in an advertising company.
The operation of an advertising company includes the planning, organization, implementation and control of the business process of an advertising company, and is closely related to the service creation work of the planning department, project department, activity execution department or media department of the advertising company.
From another point of view, the operation should design, operate, evaluate and improve the service system of each department.
Operations is all about improving and reorganizing business processes with accurate and scientific data. They get this data through a comprehensive analysis of business processes. This business process flow analysis helps to determine the current state of the business of the enterprise, and which independent departments are involved in the business.
Operations managers need to enhance customer satisfaction by analyzing business processes and improving the quality of service-related processes to enhance the efficiency and competitiveness of the enterprise.
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It's very simple, that is, you need to implement the plan written by the plan, and you need to turn the plan into an implementation plan. It is necessary to have a certain degree of coordination ability and strong execution, and be able to make corresponding solutions to emergencies. Familiar with the cost budget of materials, performing arts, etc.
Small advertising agencies generally do some roadshows, touring exhibitions, exhibitions, and store activities. The big ones are concerts, auditorium performances, conferences, corporate forums, and so on. The executive of the whole activity is the person who implements the plan to achieve the most ideal effect.
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1. Responsible for planning and formulating public relations event strategies and activity execution management plans, and communicating well with customers; 2
Write event planning plans and proposals according to customer requirements; 3、
implementation of public relations and marketing activities; 4、
Maintenance and in-depth development of daily customer relationships; 5、
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It is mainly to plan an activity according to the customer's requirements to achieve the effect of publicity, such as an opening, you have to know the customer's purpose, and then according to the theme to plan the form of the opening and the layout of the scene, and finally implement!
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Advertising sometimes requires activity to flesh it out! There will be a live atmosphere! All you do is organize the event!
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It's just that you have to do everything, external publicity, copywriting, .........
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Activity planning includes: 1 on-site flow chart (schedule), 2 personnel division table, 3 ** information table (** list), 4 activity budget table, 5 checklist.
Activity execution: 1. Responsible for the management and implementation of various activities; Participate in the planning and evaluation of the effect of activities;
2. Responsible for the on-site arrangement and process tracking and follow-up of the event venue, and coordinate and solve various problems;
3. Participate in the construction of activity plans and improve the archiving of various activity materials;
4. Cooperate with other departments to complete the implementation and publicity of various activities as needed.
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Entering this line of work means that you are indeed about to start a miserable life.
First of all, you have to collect the human resources of the cities that need to be implemented all over the country, which is a must-have, and if this piece is carried out well, you can save a lot of trouble in the future, and you will earn a lot more extra money.
Then you can't limit yourself to just doing execution, you also have to learn advertising design, especially when you have a good idea, take notes, and pay attention to those activity ideas that you usually see on the street, which can be used for reference.
Finally, you must remember to be careful in the execution of activities, customers are very troublesome, change tricks to pick thorns, to do a good job of execution, build a good relationship at the same time to improve yourself, so that they have no thorns to pick, so that you can advance to the event executive, to the executive manager and so on.
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I have interviewed relevant people, and I must be careful, not afraid of hardships, and communicate more.
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There are online specialists who teach how to do event planning one-on-one, and you need to know Canada.
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Please ask all the businessmen to shoot the event site in advance, so as not to cause the venue to say that it will damage his floor tiles, wallpapers, etc. Please ask the person in charge of the customer's site and the person in charge of construction to set a fixed point (that is, the location where the product is placed). The process of handling materials should be supervised as much as possible to avoid damage to the finished product during the handling process.
Quickly erect large structures in a predetermined order to check safety and flatness.
Job requirements: college degree or above; Major in Marketing and Communication, English; More than 2 years of work experience in event planning and execution; More than 1 year of experience in e-commerce enterprises, networking, and automotive industry is preferred; Strong resistance to pressure and strong team spirit.
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I've been doing activities for a few years, so it's okay for you to chat with me privately and exchange work experience.
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