After so many years of development of domestic cars, why is the sales still not as good as German ca

After so many years of development, the sales volume of domestic cars is not as good as that of German cars or Japanese cars, and the most fundamental reason is that the marketing channels have not been paved. With the rise of domestic automobiles, everyone believes that domestic automobiles will become the largest domestic car brand in the future. However, after so many years of development of domestic cars, their sales still cannot be compared with German and Japanese cars.

To solve this problem, it is necessary to consider what are the processes that need to be used to get a car into the market after it has been manufactured. <>

First, conduct long-term market research.

The reason why I say this is because under the conditions of marketization, if you want to increase your sales, then you must understand what kind of cars the market needs. In the beginning, the sales of domestic cars were low, mainly because of their reputation and quality, but with the improvement of technology, now they are focusing on studying the market, especially for contemporary young people. They need to understand our consumption perceptions and what we really need.

Second, German and Japanese cars have abundant marketing channels.

German and Japanese cars directly point out in their business reports that they spend hundreds of billions of dollars on marketing every year**. The most important thing this money can do is advertising, whether it's through the pavement advertisements we see on TV and on the streets. Or through some ** advertorial placement ads, and even in some film and television dramas, we can also see their ubiquitous influence.

Thirdly, we will definitely surpass them in the future.

At the beginning of this year, the total sales volume of BYD cars was recognized by the market and became the first place in the sales list in February. In fact, it can be seen from here that domestic cars have basically achieved corner overtaking in the field of new energy. At the same time, in terms of plug-in hybrid, it can be compared with the fuel vehicles of joint venture car companies, and even has begun to have certain advantages.

Therefore, I think that in the future, our domestic cars will definitely succeed in surpassing the sales of German and Japanese cars.

The quality of German cars and Japanese cars is very high-end, coupled with the late start time of domestic cars, so the performance of the engine is not particularly good, and the gap between German cars and Japanese cars is very large, and many joint venture car products are all imported materials, so the quality is very high-end.

The advantage of domestic cars is that they are relatively cheap, and the current configuration is relatively complete, and the quality is guaranteed, while Japanese cars are more ordinary, and the advantages are not outstanding, so the sales are not good.

I think the advantage of domestic cars is that they are more environmentally friendly, and the disadvantage is that they have a large displacement and high fuel consumption, and Japanese cars are very expensive, and the performance is not good, so the sales are not good.

The advantage is that it is relatively cheap, but the materials are also very particular, sometimes it will reduce the cost of maintenance, and the disadvantage is that some technologies are relatively backward, and sometimes there will be a lot of small problems. The materials of Japanese cars will be very cheap, and the quality will not look very good.

Japanese cars have a bad reputation in the whole world

Such as the Ashkenazi zhi.

The development of Japanese cars started later than the German DAO series cars, and there is a gap between the performance and technology of the whole car and the German cars, especially in Europe and the United States, which are very much looked down on Japanese cars, and it is contrary to the large space and large displacement that people pursued at that time, and the reason why it will open the global market is because it is in today's rapid oil prices, the development route with fuel economy as the leading concept, has been quickly recognized by people around the world.

If you decide to change cars in four to five years, you can choose the German one. If the frequency of car changes is not very high, a Japanese car is the best choice. When Chinese choose a vehicle, another big factor is the cost of the vehicle.

It is well known that it is more cost-effective to choose a vehicle with a small displacement, and this alone excludes a lot of Japanese cars. Of course, many cars with family choices are beyond the imagination of ordinary people. When they choose a German car, they think they will spend a lot of money every month, but so what?

After all, German cars are more attractive to them. What is your Mandarin level? If you want to be as crazy about zebras as that little brother in Shandong, use zebras.

Artificial intelligence, many times now, is more worrying than level. The ** of Chinese cars can be 40% to 50% or even more lower than that of joint venture brands, so in terms of this **, its quality is more conscientious than that of joint venture brands. Some large car companies with good quality have gradually had their own intellectual property rights.

However, in terms of technology and workmanship, there is still a gap with the Japanese and German cars, and even the workmanship of Korean cars is more rigorous than ours. The chassis is relatively solid, and the driving texture and handling are relatively good. German cars are also the first car brands to enter the Chinese market, and their products have been deeply rooted in the hearts of the people.

Many people choose German cars without thinking about buying a car. Good brand image and reputation, advanced technology, excellent manufacturing technology, solid body, conservative and introverted, durable, maintenance, reliable, excellent handling, so German cars are deeply loved by the Chinese people.

The car is a product with high industrial characteristics, so we can't judge the quality of a brand by an example, or even use a brand to keep the quality of a car unchanged. For example, many people will say, how about Volkswagen's car, how about Toyota's car, how about Chery's car, and it is not rigorous enough to define a product with a brand. At present, domestic cars are basically the same as Japanese cars, and the crash safety test of domestic cars is higher than that of Japanese cars.

Of course, German and American cars are the best engines. Many electronic and safety parts of domestic automobiles also use the products of internationally renowned parts manufacturers such as Bosch and Delphi. For example, ABS, ESP, etc.

The gap is not very large, because the current domestic brand is relatively fast, and the materials used in the core production technology are also relatively advanced, which not only has very good kinetic performance, but also kills a number of imported cars in appearance. The most important performance is the vehicle's kinetic energy, acceleration, fuel consumption, appearance, and technology.

The gap is not particularly large, the quality of many cars of domestic brands is very good, some are stronger than the Japanese ones, whether it is power, or shape, the size of the interior space is very good.

The gap is large, mainly in terms of power, performance, appearance, interior, fuel consumption, etc., so there is still a certain gap between domestic cars and other cars.

It's basically not big. Basically, it is reflected in the gearbox, but also in the after-sales service, and also in the quality of its own brand.