What are the target customers of cosmetics and how to write the target market of cosmetics

1. Women in the workplace.

2. Students. 3. Middle-aged and elderly people who need to be affected by conditions.

Cosmetics: Blends (other than soap) used on the human body to beautify, preserve, or alter a person's appearance (e.g. for performance), or to clean, dye, rub, correct, or protect**, hair, nails, eyes, or teeth.

When choosing cosmetics, you should consider the following two aspects:

1.The quality of cosmetics.

First of all, the most important thing in choosing cosmetics is to see if the quality is ***. Generally speaking, it is better to choose famous factories and brand-name cosmetics, because the equipment of famous factories is good, the product standards are high, and the quality is high, and brand-name products are generally trustworthy products and are relatively safe to use. Do not buy cosmetics without manufacturers and trade marks, and pay attention to whether the product has an inspection certificate and production license to prevent counterfeiting.

Also pay attention to the production date of cosmetics, generally cream, cream, honey products as far as possible within one year of the factory.

Secondly, learn to recognize the quality of cosmetics.

Recognize by appearance: Good cosmetics should be brightly colored, elegant and soft. If you find that the color is dark and dirty, and the shades are different, it means that there is a problem with the quality. If the appearance is turbid, the oil and water are separated, or there is flocculent, and the paste is dry and cracked, it cannot be used.

Identification from the smell: the smell of cosmetics is some elegant, some strong, but all are pure. If it smells pungent and strange, it means that it is a shoddy or spoiled product.

Identification from the feeling: take a little makeup and gently apply it to the **, if it can be evenly and tightly attached to the skin and has a smooth and comfortable feeling, it is a delicate texture of cosmetics. If there is roughness, stickiness, or even itchiness and dryness after application, it is inferior cosmetics.

2.Personal and environmental factors in the selection of cosmetics, in addition to the quality of the cosmetics, but also take into account the user and environmental factors.

According to the type: oily** people, to use a clean lotion skin care products; People with dry skin should use nutritious moisturizing skin care products; People with normal skin should use gentle skin care products.

According to age and gender: children are young and tender, with little sebum secretion, and special skin care products for children must be used; The elderly** atrophied, dry and thin, should choose skin care products containing oil, moisturizing factors and vitamin E and other ingredients; Men should choose men's skincare products.

Depending on skin tone: When choosing cosmetics such as lipstick, eye shadow, foundation, nail polish, etc., it is important to match the shade of your skin tone. People with fair skin should choose cosmetics with sun protection.

Depending on the season: Depending on the season, the cosmetics used will vary. In the cold season, it is advisable to use cosmetics with moisturizing and moisturizing properties, and in summer, it is advisable to use lotions or powders.

The target customers of cosmetics mainly include the following aspects.

Young women are an important target group for cosmetics. Young women are more sensitive to appearance and beauty, so they are more likely to be attracted and influenced by cosmetics advertising. With the development of society and the improvement of women's status, more and more young women have begun to pay attention to self-image and personal care, and the demand for cosmetics is also increasing.

Middle-aged women are also an important target customer for cosmetics. As women age, they gradually develop problems such as fine lines and sagging, so middle-aged women pay more attention to skin care and maintenance. When choosing cosmetics, they are more inclined to use products with anti-aging, firming and lifting effects.

For middle-aged women, the use of cosmetics can not only improve the problem, but also improve self-confidence and temperament.

The men's market has also become a new growth point for the cosmetics industry. With the change of men's aesthetic concept and the enhancement of men's awareness of skin care, more and more men are beginning to use cosmetics to improve the problem and enhance the image. Male consumers' demand for cosmetics is mainly focused on cleansing, moisturizing and sun protection, so cosmetics for the male market are also constantly being launched.

For people with some specific problems, such as sensitive skin, acne skin, etc., cosmetics also have corresponding products and solutions. These people are more sensitive to choosing the right cosmetics, and they will pay more attention to the ingredients, mildness, and the improvement of ** problems. Therefore, the cosmetics market for specific problems is also an important target customer group.

Consumers usually consider the product's quality and value for money when buying cosmetics. In the case of fierce market competition, cosmetics companies need to design products and strategies according to the consumption ability and purchasing habits of different target customer groups to meet the needs of consumers at different levels.

The target customers of cosmetics mainly include young women, middle-aged women, men and people with specific problems. For different target customer groups, cosmetics companies need to develop products that suit their needs and meet the needs of different consumers through differentiated marketing strategies.

There are mainly women over the age of 18, but there are also young men

There are generally two groups of target customers for <> cosmetics:

1. Young cosmetics consumer groups: young women aged 18-35 and a small number of men;

2. Middle-aged cosmetics consumers are middle-aged women aged 35-55.

Description of the situation of young cosmetics consumer groups:

1. In the period of courtship and love and the itchy period of seven years of marriage;

2. High academic qualifications, mostly bachelor's degree and college education;

3. Most of the white-collar workers are white-collar workers, some have stable occupations and some are not stable;

4. The older people of this group have family and life pressures, and the low- and middle-income levels of individuals and families generally belong to the low-end buying group;

5. Encounter the best problems caused by endocrine and life pressure.

Description of the situation of middle-aged cosmetics consumer groups:

1. Have a stable family and children, have a medium to high income, have significantly higher purchasing power than the young and middle-aged groups, and belong to the middle and high-end buyers;

2. The education level is low, and there are many colleges, secondary schools and high schools;

3. Most of them are white-collar workers, and there will also be some blue-collar workers. The occupation is basically stable, pay attention to appearance, and most of the occupations are employees of enterprises and institutions, civil servants, service industries, various individual owners, freelancers, etc.;

4. The best problems in old age and natural aging, some of them face the problem of aesthetic fatigue of husband and wife.

Hello dear dear, I am happy to serve you: the market assessment target customer Shizheng description should write cosmetics like this, 1. First of all, you should write what is the positioning of the company's market customers, what is the specific age group of customers, and determine what income group your customers should be. 2. Write clearly whether he will have a demand for the company's products now, and whether he will be interested in buying.

3. Then by separating these, you can make a plan for how to do it on a regular basis for different needs. 4. Finally, adjust their products according to the needs of target customers, formulate marketing plans, etc. 5. With the development of the economy and the increasing maturity of the market, the division of the market is becoming more and more detailed, so that each service has to face different needs.

Enterprises should choose different target customers based on each product and service. Only by identifying a certain type of target customer in the consumer group can targeted marketing and achieve results. Reception principles for target customers:

First, the principle of equal treatment. We do not provide different services due to the age, occupation, appearance, consumption and other reasons of the customer. Second, the principle of service consistency.

The service process before and after consumption cannot be interrupted for any reason, the service attitude cannot be changed, and the service items must not be omitted. Clause.

3. The principle of agility. Quickly represents the pet store staff's proficiency in the content of the service, and the customer feels the agile service action of the guys, and the professional image of the pet store will be more affirmed. Clause.

Fourth, the principle of smiling. Smile is the common language of the world. Keeping a smile can make pet store employees happy and convey an atmosphere to customers so that they can interact well with customers.

Summary. Hello, the cosmetics marketing goal is written like this: 1. Product positioning analysis.

Before making a product promotion plan, you must do a good job of product positioning analysis, what is the product efficacy, and what are your advantages compared with competitors. 2. User portrait and audience analysis. The user's age, gender, and interests are the three most important dimensions of our audience.

3. The age distribution of the audience determines the layout of the next promotion strategy. For example, the age group of the audience is mainly concentrated in 16-44 years old, so the next strategy is mainly to focus on this part of the population, so that it is possible to achieve our expected goals.

Hello, the cosmetics marketing goal is written like this: 1. Analysis of the positioning of the stool and the product. Before making a product promotion plan, you must do a good job of product positioning analysis, what is the product efficacy, and what are your advantages compared with competitors.

2. User portrait and audience analysis. The user's age, gender, and interests are the three most important dimensions of our audience. 3. The age distribution of the audience determines the layout of the next promotion strategy.

For example, the age group of the audience is mainly concentrated in the jujube wheel line 16-44 years old, so the next strategy is mainly to focus on this part of the population, so it is possible to achieve our expected goals.

Market positioning of cosmetics.

Market positioning: refers to the cosmetics store for potential customers for the psychological design of marketing design, decoration, store brand or product brand, service and other in the eyes of the target customer a certain image or a certain personality characteristics, retain a deep impression and unique position, so as to gain a competitive advantage. In short:

It is to establish a unique image in the eyes of customers.