What are the four aspects of SWOT analysis?

1. S (strength).

It is an internal factor of the organization, including: a favorable competitive situation; Adequate Finance**; Good corporate image; technical strength; Economies of scale; product quality; market share; cost advantage; advertising campaigns, etc.

2. W (weakness).

refers to the aspects that are relatively weak in the competition. It is also an internal factor of the organization, including: aging equipment; management chaos; lack of key technologies; backward research and development; funding shortfalls; Mismanagement; product backlogs; Poor competitiveness, etc.

3. O (opportunity).

It is an external factor of the organization, including: new products; new markets; new demand; removal of market barriers; Competitor mistakes, etc.

4. T (threat).

are external factors to the organization, including: new competitors; an increase in alternative products; market tightening; changes in industry policies; economic recession; changes in customer preferences; emergencies, etc.

1. S (strengths) is an advantage. including technical force; favorable competitive dynamics; Good corporate image; Economies of scale;

product quality; market share;

advertising campaigns, etc.

2. W (weaknesses) is a disadvantage. including equipment aging; Mismanagement; management chaos; lack of key technologies; backward research and development; funding shortfalls; product backlog, etc.

3. O (opportunities) is an opportunity. including new products; new demand; removal of barriers to foreign markets; Competitor mistakes, etc.

4. T (threats) is a threat. are external factors, including new competitors; an increase in alternative products; market tightening; changes in industry policies; economic recession; Emergencies.

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There are three aspects to a SWOT analysis:

1. Analyze environmental factors.

Using various survey and research methods, we analyze the various environmental factors in which the company is located, that is, external environmental factors and internal capability factors. External environmental factors include opportunity factors and threat factors, they are the external environment has a direct impact on the company's development of favorable and unfavorable factors, belong to objective factors, internal environmental factors include advantages and weaknesses factors, they are the company's own positive and negative factors in its own development, are active factors, in the investigation and analysis of these factors, not only to take into account the history and current situation, but also to consider the future development of the problem.

Advantages are the internal factors of the organization, including: favorable competitive situation; Adequate Finance**; Good corporate image; technical strength; Economies of scale; product quality; market share; cost advantage; advertising campaigns, etc.

Disadvantages are also internal factors of the organization, including: aging equipment; management chaos; lack of key technologies; backward research and development; funding shortfalls; Mismanagement; product backlogs; Poor competitiveness, etc.

Opportunity is an external factor of the organization, including: new products; new markets; new demand; removal of barriers to foreign markets; Competitor mistakes, etc.

Threats are also external factors to the organization, including chaos: new competitors; an increase in alternative products; market tightening; changes in industry policies; economic recession; changes in customer preferences; emergencies, etc.

The advantage of the SWOT method is that it considers the problem comprehensively, is a kind of systematic thinking, and can closely combine the "diagnosis" and "prescribing stupid and rough prescriptions" of the problem, which is clearly organized and easy to test.

2. Construct a SWOT matrix.

A SWOT matrix was constructed based on the ranking of the various factors identified by the survey according to their priority or degree of impact. In this process, those factors that have a direct, important, massive, urgent and long-term impact on the company's development are prioritized, and those indirect, secondary, little, not urgent, and short-term influencing factors are ranked behind.

3. Develop an action plan.

Once the environmental factors analysis and SWOT matrix have been constructed, an action plan can be developed. The basic idea of formulating the plan is: give full play to the advantages of the factors, overcome the weaknesses of the factors, use the opportunity factors, and resolve the threat factors; Think about the past, base on the present, and focus on the future.

Using the comprehensive analysis method of system analysis, the various environmental factors that are arranged and considered are matched and combined with each other to obtain a series of alternative countermeasures for the future development of the company.

In SWOT analysis, the internal factors of the enterprise mainly refer to the advantages and disadvantages, including: favorable competitive situation; Adequate Finance**; Good corporate image; technical strength; Economies of scale; product quality; The market share of the lead knows the amount of stool; cost advantage; advertising campaigns, etc. aging equipment; management chaos; lack of key technologies; backward research and development; funding shortfalls; Mismanagement; product backlogs; Poor competitiveness, etc.

External factors refer to opportunities and threats, including: new products; new markets; new demand; removal of barriers to foreign markets; Competitor mistakes, etc. new competitors; an increase in alternative products; market tightening; changes in industry policies; economic recession; changes in customer preferences; emergencies, etc.