How to be a good optician

I am also an optical store, and recently participated in a Schumann business school course training, I feel that it is still very helpful, they are very good at management, I recommend you to check out their official website.

Management to do a good job, affected by many factors, it is recommended that you can listen to the Schumann Business School course, their words have a one-on-one communication with experts, personal feeling is good, because the management experts they invite themselves are also open stores, have more than 30 years of marketing experience, so it is still very good.

The so-called management is much the same, and the same is true for optical stores, so take a look at more lectures in this area, which will be beneficial to you.

Specialization of services.

For many small optical stores located at the junction of townships and suburbs, it is not realistic to take the characteristic path of single-project operation, because the customer base of the township and suburban junction is limited, all optical stores must take into account all customer groups. Therefore, small optical stores in the township and suburban areas must start to shape their own characteristics from the aspect of service, that is, take the road of service characteristics.

Service is a very broad concept, and it is obvious that small optical stores cannot provide a full range of services. Therefore, it is a feasible idea to bypass the competition with large optical stores and launch some unique service items and adopt the method of "saving the country with curves".

For example, an optical store in Shanghai seized the weakness of the communication between the big store and the customer, and attracted potential customers by opening a salon. Located in a hotel on the pedestrian street of Nanjing East Road in Shanghai, this optical salon is the first optical store in Shanghai to open in the form of a salon, and its operation is characterized by the fact that it takes more than an hour for employees to dispense glasses to each customer, including communication with customers. In a comfortable atmosphere, it is easy for customers to relax, and the staff of the optical store learn about the customer's occupation (income), status, approximate age, skin color, and face shape in the process of contacting the customer, and then it is easy to choose the right glasses for the customer.

It is this form of salon management that makes customers less oppressive in big stores, so that they can impress customers more.

It is even possible that your service is only to repair and clean the glasses for the customer for free, or even change the screws for the customer's glasses for free, I believe that as long as you persist for a long time, you can achieve unexpected gains.

Of course, there are many contents of the service, as long as you find it with your heart, I believe that all optical stores can create their own service characteristics.

If you don't know much, it is recommended that you go to Sunshine Bus to participate in the experiential training of the optical store.

Our store uses Aolan's optical store system, and some of my friends' stores use their own. Very good. The customer service is very patient, and if you don't understand, you will answer it in time. Recommended.

You should use the blue cloud system store management software!

2.Optometry information retention! The customer's optometry data is retained for follow-up tracking and querying in the future!

3.Affiliate Management! Know more clearly about member related information, as well as member self-service inquiries!

4.Delivery management! Available for delivery and self-pickup! Generally, it takes a cycle to get glasses!

5.Appointment function! Make an appointment for optometry, make an appointment for glasses, and more!

6.Inventory management! Commodity information management, real-time inventory, commodity traceability, inventory list, warehousing list, loss and overflow, inventory warning, etc.!

7.Marketing management: coupons, points, full reduction, customer expansion!

8.Business report: sales, bills, gross profit analysis, turnover, gifts and other report analysis!

9.Online**! Order online and operate! Online and interconnected!

10.Mobile phone inquiry.

Full-featured, software for managing optical stores, such as Auryan optical store management software.

Manage employees, train employees, sell glasses. The most important thing is to have popularity, be able to attract guests, and make customers willing to come.

Only by grasping the psychology of customers can we sell products at a good price. A few words to mention.

1.Grasp the psychology of customers who are greedy for small and cheap, and you can hit the best products to attract customers to the store. , as long as he buys it, he will bring him some gifts, and the worthless ones will do. When he buys, it depends on the level of your own salesperson, and you can pour it to the top position.

2.Have you ever heard of glasses for a healthy mind and good eyesight? **Very expensive is basically around 1500, and there are more expensive ones, it is said that the effect of his eyes is very average, and it can't reach what is advertised, so why is it selling very well?

Because they just grasp the psychology of customers, parents are willing to invest in their children's health and education.

3.Learn more about other stores, product performance, activities, etc. You know how to defeat them better.

The management of an optical store involves a wide range of aspects, and there are several aspects:

Sales and marketing management, including how to better educate the personnel of the optical store, cooperation, etc.

The management of purchase, sale and inventory, what goods are good, what goods are not good, and deal with them in a timely manner.

Optical store development management, how to attract customers into the store, how to market after entering the store.

In fact, the easiest way is to talk to an already successful manager**.

It's very simple, in fact, just go to other stores, ask the owner how they sell, and listen with an open mind