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The company wants to promote the product, the leader arranged for me to contact a customer's friend, I feel very embarrassed, I don't know how to do it, I consulted the senior Lao Zhang, Lao Zhang told me a few points, record it.
First of all, customers are very busy, I have something to make an appointment with a customer for the first time, there is a high probability that I may not be able to make an appointment, and the customer pays time to meet, except for greetings, I can't get anything, which is definitely not a good start. So I want to understand what value I can bring to the customer by meeting with the customer this time. I've also compiled information on the progress of a few products at hand, hoping to help customers.
Secondly, don't come up to introduce the product, the customer is not looking to buy your product, the customer often hears a lot of promotions, come up without asking the situation, directly promote the product, service will definitely be disgusted. Therefore, I have to introduce myself clearly in 15 seconds, which must explain that I was introduced by Mr. Chen, with many years of industry experience, and this time the customer leaders expected to exchange construction experience with us, although I came with the purpose of promoting products.
Of course, to reflect my professionalism as much as possible, the client also wants to chat with an industry expert and listen to some useful industry information for him.
In addition, you can also tell the customer about how much time the customer occupies, I estimate that 1 hour is about the same, you can explain our advantages and experience clearly, too detailed can be discussed later.
The best, Lao Zhang reminded me that customers often post status on Weibo, and suggested that I take a look more to understand the customer's previous experience and ideas.
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There are many ways to make an appointment with a client, and making an appointment is the most important way, and it is also the most economical and convenient way. Appointments play a very important role in the sales process. So how do you make it easier to meet with clients?
1. The full name, address and ** number of the target customer should be indicated on the customer list.
2。When choosing a good time to make an appointment, consider what time is most appropriate for you to make an appointment. In general, it's best to avoid rest and meal times as much as possible, and it's best not to disturb each other on holidays.
It is generally more convenient for merchants, store managers, and department managers after 10:30 a.m.
3。Prepare the content of the conversation, and it is best to keep the content of the **scheduled conversation at hand, which is conducive to presentation. It is also possible to use a tape recorder for repeated practice and pay attention to the way you express yourself.
That's all for how to make it easier to meet with clients.
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1.When I was looking for information, I found the old one by the way.
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In sales, the salesperson should seek the best sales method according to the situation, and only then will he do so.
to handy. There are many ways to make an appointment with a client, among which, making an appointment is the main way, and it is also the most economical and convenient method. However, due to the customer's lack of prior understanding and understanding of the salesperson, it is also the most likely to arouse the customer's suspicion and often refuse, so the salesperson should use this method appropriately.
First of all, you should have a good mentality, not every customer you can make an appointment, you have to hold: it is normal to not make an appointment with a customer, and an appointment to a customer is an unexpected gain, with this mentality, you will be more confident to make an appointment with the next customer when you are rejected.
Third, it is necessary to understand the specific personnel structure of the customer, and also to find the information of the four buyers in the customer's company: a, the person who pays the money may be the financial or boss; b, technology buyers, that is, technical personnel; c, the user, that is, what kind of employees are using your product for the customer; d, the coach, that is, the person who is easily accessible to the client company, may be the front desk or sales staff, find a way to make them your internal response, and tell you the information of the other three. Of course, due to the different products and the size of the customer company, it is possible that one of the four buyers has played several roles, but it is important to understand clearly.
Then the third point is often what we ignore and is the most important, which is also the most critical part of selling products for ourselves later, and it should be valued by our friends who make appointments with customers from beginning to end. Otherwise, the person you put your heart into finding may be someone who can't make a decision.
In addition, there is a way to find these four key people. For example, looking for relevant information on the Internet, asking friends, asking peers, and inquiring about industry businesses, the stupidest and most effective way is to pretend to be a customer of the company, to pretend to purchase their products, of course, you can find more information about customers, such as luck, you can also find a coach, that is, your internal response.
In addition, the following points should also be noted: 1. Improve the preparation of the first appointment, try your best to make it clear, concise, impressive, and link-by-link, and prepare in advance to deal with all kinds of people and all kinds of rejection plans, so as to make it your own successful trick.
2. The purpose of making an appointment is to arouse the interest of customers in interviewing you, rather than to introduce the company's products endlessly. Because the statement on ** is far less effective than the interview. Moreover, the first time you talk to a customer, it is likely that the customer will think that they have understood and do not need to interview you again, or the customer will refuse to interview you because of annoyance and disgust.
4. Try your best to get an interview on **, and don't easily agree to send the information first. Because face-to-face interviews are always the way salespeople can best influence customers.
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Invite customers to meet always be polite, as many people are reluctant to come into contact with strangers. You need to be honest with others so that they can let their guard down. Then figure out when the other person is available and what is the purpose of inviting the other person.
If the other party excuses that he is busy, you can ask: "Is it okay the day after tomorrow?" ”。
He said: "The day after tomorrow is not free. You continue to ask
Then when you are free, let's make an appointment on which day! "Under normal circumstances, the other party is embarrassed to refuse! If you encounter something that doesn't make sense, you have no choice but to give up!
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First introduce yourself, and then explain the reason for the matter, and make a request.
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