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Hello, I'm glad to answer for you Thank you for your patience SWOT analysis: The so-called SWOT analysis, that is, based on the internal and external competitive environment and the situation analysis under competitive conditions, is to list the main internal advantages, disadvantages and external opportunities and threats closely related to the research object through investigation, and arrange them in accordance with the matrix form, and then use the idea of system analysis to match various factors with each other to analyze, and draw a series of corresponding conclusions. And the conclusion is usually somewhat decisive. S (strengths) is strengths, W (weaknesses) is weaknesses, O (opportunities) is opportunities, and T (threats) is threats.
According to the complete concept of competitive strategy, strategy should be an organic combination between what an enterprise "can do" (i.e., the strengths and weaknesses of the organization) and "can't" (i.e., opportunities and threats to the environment). Using this method, it is possible to conduct a comprehensive, systematic and accurate study of the situation in which the research object is located, so as to formulate corresponding development strategies, plans and countermeasures based on the research results.
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1. SWOT analysis, that is, based on the internal and external competitive environment and the situation analysis under competitive conditions, is to list the main internal advantages, disadvantages and external opportunities and threats closely related to the research object through investigation, and arrange them in the form of a matrix, and then use the idea of systematic analysis to match various factors with each other to analyze, and draw a series of corresponding conclusions, and the conclusions usually have a certain decision-making.
2. Using this method, we can conduct a comprehensive, systematic and accurate study of the situation in which the research object is located, so as to formulate corresponding strategies, plans and countermeasures for the slow development of cherry blossoms according to the research results.
3. S (strengths) is strengths, W (weaknesses) is weaknesses, O (opportunities) is opportunities, and T (threats) is threats. According to the complete concept of filial piety in the competitive strategy of a business, strategy should be an organic combination between what an enterprise can do (i.e., the strengths and weaknesses of the organization) and what it can do (i.e., opportunities and threats to the environment).
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Hello, dear, SWOT analysisSWOT analysis is also known as situation analysis. It is a method that can objectively and accurately analyze and study the actual situation of a unit. SWOT analysis is to combine and analyze the four aspects of opportunities, threats, strengths, and weaknesses formed by the internal and external environment of the organization, in order to find ways to formulate business strategies and tactics that are suitable for the actual situation of the organization.
S (strength) is the internal factors of the organization, including: favorable competitive situation; Adequate Finance**; Good corporate image; technical strength; Economies of scale; product quality; market share; cost advantage; advertising campaigns, etc. Hongchai Naijube w (weakness) refers to the aspect that is relatively weak in the competition.
It is also an internal factor of the organization, including: aging equipment; management chaos; lack of key technologies; backward research and development; funding shortfalls; Mismanagement; product backlogs; Poor competitiveness, etc. O (opportunity) is an external factor of the organization, including:
new products of the acre type; new markets; new demand; removal of market barriers; Competitor mistakes, etc. T (threat) is an external factor of the organization, including: new competitors; an increase in alternative products; market tightening; changes in industry policies; economic recession; changes in customer preferences; emergencies, etc.
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SWOT analysis is the most commonly used competitive analysis method, which can be used in various fields in addition to competitive analysis. It includes SWOT analysis of one's own ability, so as to derive the direction of one's future progress, etc. Here I will briefly explain the application of the following SWOT analysis method in the analysis of competitive products.
Among them, in the SWOT analysis method, SW usually analyzes its own situation, while OT usually compares it on a macro level.
The advantage here can indicate both the advantage of the opponent and the advantage of oneself.
For a product, the functions that competing products have are not called advantages. The features that our competitors have but we don't have are their advantage, and the features that we have that our competitors don't have are our advantages. Of course, if you analyze competitors and compare them not in terms of functionality, but in terms of operations, that's fine.
The disadvantage here can indicate both the disadvantage of the opponent and the disadvantage of ours.
In the same way, we also compare different dimensions to get the advantages and disadvantages between the two products.
With so many competitors, our chances are in**?
Macro opportunities derived from the PEST analysis. Specific explanations will be provided later. The PEST analysis method can basically get macro opportunities, such as policy opportunities (the epidemic is an opportunity for vaccine companies), economic opportunities, social opportunities, and technical opportunities (5G, etc.).
Advantages and disadvantages are the resulting opportunities. By comparing our strengths and weaknesses, we can draw a big policy. For example, most enterprise SaaS systems do not have a conference function (here is just an example), so if we do a good job of meeting this system, then this is our opportunity.
The threat here can also refer to a lot of situations, usually indicating the risk of something.
Use PEST analysis to derive macro risks. For example, policy risks (it is illegal to make this software), economic risks (it may not make money, it is easy to lead to the collapse of enterprises), social risks (your software only supports low-end machines, and no one uses it, this is a threat), technical risks (maybe we have technical problems in designing this software, etc.).
Strengths and weaknesses result from threats. For example, some basic functions that competitors have done very well, we have not done well, even if our functions here attract customers, no one will come if the foundation is not good.
The above is the main content of SWOT analysis, because SWOT analysis is relatively simple and most people should have heard of it, so this note is relatively simple, with many examples.
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You need to understand before you can use SWOT, and understanding SWOT is really simple. Doing a SWOT analysis is not as complicated as it says, you just need to remember that "two lines are drawn into four quadrants", that is, your own strengths and weaknesses w + external opportunities o threats t.
If an external opportunity happens to be your advantage, take advantage of it.
This approach is known as the "Opportunistic Advantage Strategy" (OS).
External opportunities are your weaknesses and you need to improve.
This improvement method is called "Opportunity Disadvantage Strategy Fingering" (OW).
If you have an advantage but there is an external threat, you need to keep an eye on it and be vigilant.
It is known as the "Superior Threat Strategy" (ST).
It is both a threat and a disadvantage for you, please flee and eliminate it in time. This method of elimination is called the "Threat Advantage Strategy" (TW).
Once the quadrant chart is listed, we can use it to analyze the internal strengths and weaknesses of the company, both relative to the company's goals and relative to competitors.
At the same time, it can also be used to analyze the external opportunities and threats faced by the enterprise, which may come from changes in external environmental factors that are not related to competition, or from changes in competitors' forces and factors, or both, but the key external opportunities and threats should be identified.
Finally, external opportunities and threats are matched with internal strengths and weaknesses to form a viable strategy.
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SWOT analysis method is a kind of enterprise strategy analysis method, which was proposed by Harvard Andrews (Andrews) in 1971 in the "Concept of Corporate Strategy", that is, according to the company's own established internal conditions to analyze, find out the strengths, weaknesses and core competitiveness of the enterprise. where S stands for Strength, W stands for Weakness, O stands for Opportunity, and T stands for Threat, where S and W are internal factors and O and T are external factors. According to the complete concept of competitive strategy, strategy should be an organic combination between what an enterprise "can do" (i.e., the strengths and weaknesses of the organization) and "can't" (i.e., opportunities and threats to the environment).
SWOT analysis is actually a method of synthesizing and summarizing all aspects of the internal and external conditions of an enterprise to analyze the strengths and weaknesses, opportunities and threats faced by the organization.
Recently, SWOT analysis has been widely used in many fields, such as school self-analysis, individual ability self-analysis, etc. SWOT analysis is not only essential for your current business management major but also for your future career planning. For example, there are five steps you can follow when using SWOT to analyze your own career development:
The first step is to assess your strengths and weaknesses.
The second step is to identify your career opportunities and threats.
The third step is to outline your career goals for the next 3-5 years.
The fourth step is to outline a career action plan for the next 3-5 years.
The fifth step is to seek professional help.
From the perspective of strategic management teaching, many strategic management textbooks still use SWOT analysis as the layout of the whole book. In the field of business management consulting, there are many strategic consulting reports that use this as an analytical tool.
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SWOT analysis is possible for companies, but also for individuals!
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