Seeking the Definition of the Age of Mass Communication 30

Mass communication is the whole process of social practice in which social media organizations openly transmit the information they copy by various means to the public through mass communication media such as text (newspapers, magazines, books), radio waves (radio, television), movies, and electronic networks.

Brief introduction. The process of delivering information to a relatively large number of people through communication tools such as newspapers, magazines, books, movies, radio, and television.

Mass communication refers to the process by which an organization uses modern machinery and equipment to reproduce and quickly disseminate information in large quantities, thereby influencing a large and complex audience.

Mass communication has four elements: communicators, information, mass communication tools and audiences. Its fundamental difference from other phenomena of communication is that one or more means of communication linking the two are inserted between the communicator and the large number of recipients.

Therefore, mass communication is also known as communication through communication tools.

Peculiarity. Be organized. Its propagator is usually a large and complex institution, with a fine division of labor within it. For example, a newspaper that uses newspapers to convey information is composed of many departments, such as interviews, reviews, advertisements, and managers.

It is open and ephemeral in the content of communication. Mass communication is different from the communication phenomena such as passwords, flags, carrier pigeons, letters, etc., and it does not carry the nature of secrecy. This determines that the ** departments under various social systems often censor and control the content of communication in different ways or to different degrees.

News published in newspapers, and programs broadcast on radio or television, usually only have the value of one-time reading and audio-visual, unless the recipient stores the information by means of newspaper clippings, audio recordings, videotaps, etc., for some purpose. This forces communicators to pay attention to the timeliness of information transmission.

It is highly selective. First, communication tools have a certain choice for the audience; Second, the audience has a certain choice of communication tools, age, gender, occupation, cultural literacy, personal interests, etc., which can make the audience divided into different readers, listeners or audiences and prefer a certain communication tool; Third, the audience can choose the content of the communication at will; Fourth, the audience can freely choose the time to participate in mass communication. The selectivity of the audience shows that mass communication does not mean communication for everyone.

The audience is unknown and uneven. Communicators may be aware of certain aspects of the audience in general, but are often unfamiliar with specific addressees.

It has a one-way nature in the flow of information. Audiences are unable to ask questions and ask for explanations in person, and there is a lack of timely and extensive feedback throughout the communication process.

It's fast. Constantly absorbing the latest science and technology and improving the speed of disseminating information is a development trend of mass communication.

The relationship between mass communication and the audience is as follows:

1. Information supply and demand.

Whether it's the era of mass communication, or social **.

Times, news reports.

The primary function is to convey information and inform the public. Facing the sea of water.

The public needs guidance mechanisms to help them make judgments, and this need for orientation determines the particularity of the status of journalists.

We need to know the news, so we will buy "People**".

2. "Bridging" relationship.

Robert Putnam brings social capital in Bowling Alone.

There are two types: the knotted and bridged, the former is a strong relationship that exists within a solid organization, and the latter refers to heterogeneity.

Weaker, more distant social bonds formed between individuals.

The relationship between journalists and audiences undoubtedly belongs to the latter, and heterogeneous individuals are connected through mediators such as newspapers, networks, and articles, which are more flexible and loose than the combined relationship. Both sides take what they need from this weak relationship, the audience gets the information, and the journalist gets the attention.

Here is an example of the Voice of China.

Mass communication refers to the process of delivering information, opinions, and cultural content to a wide audience through large-scale** and communication technologies. It is a centralized, many-to-many form of communication that delivers information quickly and widely.

Mass communication is based on the carrier, including printing (such as newspapers and magazines), radio, television, the Internet, social networking, etc. These are able to spread information to far-flung places and reach large audiences. Mass communication is not only a one-way transmission of absenteeism, but also includes the reception, interpretation and feedback of information by the audience.

Features of mass communication include:

1.Large-scale: Transmitting information through the ** platform can cover a wide range of audiences or groups to achieve large-scale communication effects.

2.Centralization: Institutions play the role of communicators, holding the power to select and disseminate information.

3.One-way: The traditional model of mass communication is to deliver information from ** to the audience in one direction, and the audience cannot directly participate or respond.

4.Rapidity: Information can travel to distant places in a short period of time, making it faster to transmit information.

5.Popularity: The popularity and widespread use of mass communication enables mass communication to reach all walks of life, including audiences of different ages, genders, geographies, and other backgrounds.

Mass communication plays an important role in contemporary society, not only to convey news, information, and entertainment content, but also to influence public opinions, values, and behavior. At the same time, with the development of the Internet and social networking, mass communication has also emerged with more multi-directional, participatory and interactive characteristics.

Mass communication is the whole process of social practice activities in which social media organizations openly transmit the information they reproduce by various means to the public through mass media such as text (newspapers, magazines, books), radio waves (radio, television), movies, and electronic networks.

Mass communication refers to the large-scale information production and dissemination activities carried out by specialized media such as newspapers, magazines, radio, television, etc., with an unspecified number of people as the target of communication.

The definition and characteristics of mass communication are as follows:

Big or shouting communication is the process of exchanging information through the mass media and is one of the main forms of communication. Also known as "mass communication". It refers to the process of returning a group of people to transmit information to the public through certain mass communication tools (newspapers, radio, television, movies, etc.).

The transmitters of mass communication are usually large organizations, and the tools of communication are mostly the crystallization of the most advanced technology, while the recipients are unknown and unspecified people.

According to the research of social psychology, there are generally five elements of mass communication, namely: communicator, communication tool, recipient, content and effect. The study of the above communication elements is also called control analysis, media analysis, receiver analysis, content analysis and effect analysis.

The process of exchanging information through the mass media is one of the main forms of communication. It is characterized by the fact that information is mainly disseminated with the help of technical means such as television, radio, books, newspapers and periodicals. The sender is often a group, with many people participating in the preparations.

Here, the production of information and the dissemination of information are two functions, such as the producer of information, and the broadcaster is the disseminator of information.

In mass communication, the recipient is an unknown person, and the sender does not know who the recipient is. Lectures and lectures are a special form of mass communication with unique characteristics. Social psychology focuses on the effectiveness of mass communication, such as the impact of television violence on aggression.

Mass communicators have five characteristics, which are representativeness, autonomy, professionalism, collectivity, and complexity. Communicators, also known as communicators, sources, etc., are the initiators of communication behaviors, that is, the initiators of information in the process of dissemination. In social communication, communicators can appear in the form of individuals or in the form of group organizations.

Representativeness: Regardless of the country, mass communicators are representative, and the information they publish and disseminate all has certain tendencies and ideologies, reflecting and representing the interests, aspirations and demands of a certain class, group or organization.

Autonomy: Although the characteristics of representativeness mean that the words and deeds of the propagators are controlled and restricted, they still have a lot of freedom to roam freely, have greater communication rights and autonomy, and can even openly disseminate information that expresses personal beliefs and values.

Professionalism: First, news communicators need to undergo special training in journalism and communication education, and have certain professional knowledge and special skills before they are qualified to engage in professional communication; Second, it means that news communicators must have certain professional concepts, professionalism and professional ethics, and news sensitivity, in order to do a good job in news dissemination; Third, it refers to the characteristics of the profession that specializes in journalism and communication and earns a living from it, and the phenomenon of a high economic income as a professional; Fourth, it means that those engaged in news and communication work have certain professional standards and associations, and have the same social status as doctors, lawyers, engineers, and other professionals.

Collectivity: The dissemination of information by the mass media often requires collective cooperation and a group of communicators. Newspapers, radio, and television news reports look very much like the works of one person, but in fact there is no group of faceless collectives, and the so-called individual works cannot meet the audience, but it is the cooperation of faceless and faceless people that together form the communicators of the mass media.

Complexity: In mass communication, professional communicators are not only numerous and coordinated, but also have a complex division of labor. Taking film and television as an example, it integrates sound, light, and electricity, gathers and gathers, edits, and broadcasts, gathers photography, recording, and editing in one place, plus art, makeup, costumes, performances, conductors and other personnel, and its composition and division of labor is very complex, and the team is becoming increasingly large.