Several options to face in SEO operations

Several options: Section.

First, the choice of overall positioning.

Whether it is the demand side or the demand side, it is necessary to understand what its market positioning is. Many people are vague about the positioning, resulting in low traffic or very low conversion rate, if you only have the idea of how to do this without accurate market positioning or what keywords you want to do, it is recommended to think about it before building a website. The energy should be used on the blade, otherwise things that return in vain will not be very unusual, and the uncertain direction often leads to confusion in the end.

Clause. 2. Choice of domain name.

Clause. 3. Layout choice.

1. Structural layout.

1. **The page is laid out with div+css, and the table layout is used as little as possible, because the table layout determines that the page volume is larger than the div, and it is not conducive to the search engine to analyze the distribution and priority relationship of the content, which is likely to make the spider fall into the spider trap, which is not friendly to the search engine;

HTML** conforms to the W3C standard, CSS and JS should be merged together to avoid redundancy and affect the loading speed;

3. **URL should be as static as possible (the suffix is.) htm/.html), try not to use the band "?".url;

The URL of each page should be as short as possible, and the column page name can be named after the relevant URL;

4. It's best to use breadcrumbs for navigation;

5. **In the layout, there are random articles, recommended articles, the hottest articles, the latest articles, the most commented articles and other sections of the site links, 6, the list page and the terminal page appear as much as possible related articles, 7, the list page can be set pagination (previous page, next page), a page of multiple display points, reduce the number of pages;

9. Reasonable use of labels;

10. Use robots and nofollow to control the weight transfer and flow of the whole station;

12. Each web page should be reached by four clicks from the home page.

Clause. Third, the choice of profit model.

This mainly depends on the individual's idea, whether through the alliance or through the product, the choice is made.

Selection of servers.

Server,For a**,It's really too important,It's not only related to the stability of a**,But also determines whether ** can achieve a good ranking,Of course,If a** ranking is not good,Its existence or not becomes unknown,Of course,Server space must not be changed frequently。

Generally speaking, cnThe server does not have comIf the CEO wants to build a good **, he should choose a good server and domain name, like choosing com

is to choose a good domain name. If there are frequent problems with a ** server, then there will be a situation where the web page can not be browsed normally by users frequently, then ** will be greatly affected, and its ranking will be difficult to improve.

For SEO, just optimizing the homepage will not get good results, the correct way to optimize ** should be the whole site at the same time, and each content page should have keywords that SEO wants to optimize, especially related keywords. Here, it is recommended that SEOs do not let the first 100 words of the article on the site be the same as the text of other sites, which is why many ** advertorials pay great attention to the beginning of pseudo-originality.

The selection of the station directory.

When carrying out **optimization**, many people will ignore the **directory, and the neat and user-friendly on-site directory can make it easier for users to find the content he wants to find, and such a convenient **ranking will naturally be high. It's like after the spider enters your **, if your directory is out of order, then the spider will be like entering a maze, not knowing how to crawl next; Only when the directory in the site is clear, the search engine spider can crawl your ** in an orderly manner, so that the site can achieve a good ranking and be included.

I reposted, I hope it helps you :

SEO is the abbreviation of SearchEngine Optimization in English, and its Chinese means Search Engine Optimization. And the one who does this is SearchEngineOptimizer, a search engine optimizer. They use tools or other methods to make their search rules conform to the search rules of search engines in order to get better rankings (that is, often referred to as ** optimization).

The endless pursuit of higher rankings is the goal of SEOs.

In network marketing, search engine optimization ranking is a very important means, SEO is mainly through the optimization of the structure, tags, typography and other aspects of the organization, so that Google and other search engines are easier to search for the content, and let the various web pages in Google and other search engines get a higher score, so as to get a better ranking.

The current state of SEO in China.

The development of every thing will go through the following stages: germination, initial development, rapid development, maturity, and decline. China only started in 2003 and is in the initial stage of development. Specific features:

1. There are not many people engaged in this area, and they are not professional. 2. The scale has not been formed. 3. Most of them are rotten pants management in the workshop, that is, it is mainly to make certain modifications to the company's **, which is said to be the so-called optimization of hunger.

4. There is a professional company, but the scale is not large and the technology is average.

SEO in foreign countries.

This aspect developed relatively early abroad, and there were people engaged in related work as early as about 97 years. If we look at the above stages, it should be in a stage of rapid development. They have professional people, professional companies (and they are very large) who do search engine research, optimization, etc.

In every respect, it is in a huge advantage.

At some point, people on the Internet began to get used to using search engines to find what they were looking for. It could have been when Yahoo came along, or earlier. As a result, SEO has developed rapidly.

Today, instead of changing this habit, people are getting worse. Judging from the current situation at home and abroad, the competition is fierce and fierce. In the competition produces the survival of the fittest, these survivors are strong.

SEOs who are in the beginning of China are constantly exploring, hoping to find a right path. Before entering the international market, there will inevitably be a baptism of survival of the fittest. The journey forward is bumpy, but the prospects are bright.