Why do stores do activities? Why do stores do marketing activities?

Many bosses watch others do activities, and business becomes very good, so they follow suit! Or if there is no performance, just do activities and improve performance in the short term! However, this thinking is wrong!

So, what is the main purpose of our activities? **The main purpose of the activity is to attract customers in need to experience the store and retain customers through high-quality services, so as to increase the customer base and gradually improve performance; At the same time, promote store brand communication. Rather than doing activities for the sake of short-term performance.

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Hello, the competition in stores is becoming more and more fierce, the cost of drainage publicity and customer acquisition is getting higher and higher, to increase customer flow and income, stores must do brand promotion, so as to attract more customers to the store to spend.

There are many short marketing companies and platforms, and for different platforms, different marketing strategies and methods need to be formulated, and to do a good job in short marketing, enterprises need to develop appropriate marketing plans and strategies according to their own needs.

Doing a good job in short-term marketing can bring fast and accurate customer flow to the corporate brand and enterprise products, and help enterprises quickly improve customer sources and sales performance. The main way of short marketing is to promote and publicize in a first-class way, which is currently a very effective marketing promotion and drainage model. To do a good job in marketing, you must first determine the marketing plan, and then start to implement it.

Through the small shop to help the marketing system, you can quickly release and produce the first marketing interactive fission activities, customers take the initiative to help you **** propaganda only three seconds, through customer sharing** can be quickly pushed to friends and nearby people, can bring a large number of accurate passenger flow to the enterprise, help enterprises quickly achieve **publicity, the same city month**10w+ is no problem.

There are many substantial and long-term benefits that can be brought about by in-store activities.

Of course, if your event is done well.

First of all, store activities are conducive to improving the visibility of the store.

Secondly, stores can do activities to attract customer flow, and the most intuitive purpose of attracting customer flow is to increase profitability.

And the benefits brought by this side are more people coming, paving the way for the flow of visitors in the future.

Finally, after the event, do a good job of follow-up work and analysis, and do a good job of visiting to win the favor of customers, which will be of great help to future business, and customers will introduce or bring other customers to come.

Summary: If the activity is done well, it is indispensable to get out of the circle.

Do activities to attract customers, increase customer flow, and increase visibility.

You can take a look at the store rise, there are activities every day, and it is particularly convenient to create your own activities.

There are three main benefits of doing ** activities.

The third is to give back to old customers and strengthen the connection between existing customers and stores.

There are no rules that require stores to do marketing activities.

However, from the perspective of hunger management, in order to increase and attract customers and consumers during the opening period and various holidays, the corresponding design of marketing activities is conducive to increasing the number of fingers and limbs and sales of the store.

As a behavior that needs to be launched frequently by stores, marketing activities first need to understand it in order to master it.

The significance of marketing activities in stores].

1. Enhance the influence of "stores".

A good marketing campaign can not only attract the attention of consumers, but also convey the core value of the Erpushian shirt store, and then enhance the influence of the store.

2. Enhance consumer loyalty.

Marketing campaigns are designed to engage consumers, influence consumers through marketing campaigns, and increase consumer loyalty.

3. Attract the attention of the public.

A good marketing campaign can tap into potential customers around you, such as through "events", through which events can help increase store visits, expand visibility, develop technical skills, etc.

So what are the other marketing activities that are often seen in the process of daily store operation?

What are the common marketing activities of the store].

1. Opportunity identification: exhibitors, participation, Lingyin market research, and browsing materials.

2. Looking for customers: market research, customer groups, and cross-industry alliances.

3. Expand customers: brand promotion, first-class activities, product trials, service experience, hair circle.

Fourth, retain customers: lock customers to upgrade orders (technology, service, feelings) Fifth, customer extension: old with new benefits, customer appreciation banquets, fission activities.

The above are common marketing activities in our stores.

If we don't do anything and don't take the time to reach out to our customers, we don't get much in return.

There are no rules that require stores to do marketing activities.

However, from the perspective of operation, in order to increase and attract customers and consumers during the opening period and various holidays, the corresponding design of marketing activities is conducive to increasing the volume and sales of stores.

The stable operation of stores requires stable customer support, and the churn rate of ordinary consumers is too high to ensure long-term stable performance contribution. Therefore, it is necessary for merchants to establish a stable relationship between members and merchants through membership marketing, drive repeated consumption of members, and improve the profits of stores.

You have to tell everyone what kind of store you open before you can give a specific plan.

I don't know what store you open, so give a generic reference.

1. Take out a few products at a low price, and let customers take the initiative to help introduce customers, such as apples with a market price of 5 yuan a catty, and the purchase price is yuan. You can let customers join a group, 10 people can join a group, 3 people can get apples, 7 people can't fight, and each person will send 5 cents red envelopes, so that you only spend the cost of yuan, you can attract 10 people who know your store, and 3 people will come to the store. The marketing cost is very low.

2. After the customer arrives at the store, prepare a value-added gift package, and the customer can become a member of the store by purchasing the value-added gift package, and the member can get 10-20% rebate by sharing it with friends to share it with friends.

3. Design a hot drainage activity every week, and come up with 2-3 products that are not profitable or have very low profits to attract customers.

4. We must do a good job in the online operation of customers, so that customers can directly participate in activities when they are not in the store, and they can also see the products and activities in our store when they are not consuming, and they can consume and buy anytime and anywhere.

The most important thing in running a store is to manage popularity, and when it becomes popular, it will naturally make money.

The new store is suitable for some activities such as gifts, discounts, opening members, and giving consumption coupons.

The new store will be rewarded, usually discounted within a week, let the neighbors know that your new store is open, and then catch up with the festival to carry out **, real, don't play false.

**There are many ways, you can recharge, how much you charge, how much you get, how many you buy to give a small gift, or send a coupon.

The new store can do buy-one-get-one-free, all kinds of discounts, shopping experience and other activities.

Do you open a store and do activities?

Summary. <>

<>Hello, dear, I am happy to answer for you: For example, how to deal with customers when + direct store activities and store activities are differentGeneral customers After consumption, the store will use coupons and small gifts to let them scan *** and add them to the WeChat group. In the long run, users who need to buy items will go to the top to see if there are any discounts, which is convenient for stores to retain customers.

For example, how should I deal with customers when the activities of +directly operated stores are different from those of stores?

<>Hello, dear, I'm glad to answer for you: For example, + how to deal with radical customers after the activity hall of the direct store is different from the store activities, and the general customer will use coupons to dress up and small gifts after consumption, so that they can scan *** and add them to the WeChat group. In the long run, users who need to buy items will go to the top to see if there are any discounts, which is convenient for stores to retain customers.

It is necessary to improve the service attitude and quality of stores.

1: Flash sale every weekend for a limited time 2: Holiday for a limited time rush 3: Member's Day for a limited time rush sale.

There are a lot of pro-activities, and there is a lot of income.