How marketing can show our passion

People are different, everyone's expression is different, some people's feelings are expressed in thinking about others cold and gentle, some are very happy, girls are generally hot chatting, ask to understand the West, but in our hometown, if there is a guest at home, the family will bring up the best things in their own home, and at the same time will be very concerned about all aspects of the guest, in short, it gives people a feeling of soft yang.

You don't have to deliberately behave anything, if you do, it may cause unnecessary misunderstandings.

Answer: How to use the psychological characteristics of consumers in marketing methods?

According to the psychological characteristics of consumers, it is divided into 9 types as follows:

1.Neurotic characteristics: Abnormal sensitivity to external things, and lingering, emotionally unstable, and easily excited.

Strategy: Be patient, not impatient, and cautious in your words.

2.Introverted characteristics: life is relatively closed, indifferent to external things, difficult to be convinced.

Strategy: Make a good first impression, pay attention to what you like, wait and see, and take the initiative to say hello.

3.Easy-going characteristics: cheerful personality, easy to get along with, weak inner defense, easy to be persuaded.

Strategy: Be patient in cross-examination, use humorous and witty language, and take the initiative.

4.Characteristics of strong type: resolute personality, careful thinking, serious work, and cautious decision-making.

Strategy: Serious and punctual, rigorous style, introduced by a third party, sincere attitude and enthusiasm.

5.Vain characteristics: like to express themselves, highlight themselves, stubborn, willful, jealous.

Strategy: Find opportunities for the other party to be familiar with topics of interest, express high opinions, and don't easily show your hole cards.

6.Aggressive characteristics: competitive, stubborn, domineering in judging things, conquering desires, and getting used to everything.

Strategy: Be prepared to be pressed step by step, prevent the other party from making additional requests, and do not give the other party a breakthrough.

7.Stubborn characteristics: unwilling to accept new products, unwilling to easily change the original consumption pattern.

Strategy: Convince the other party with sufficient information and data.

8.Suspicious characteristics: Questioning the personality of the product salesperson and doubting the salesperson's words.

Strategy: Maintain a dignified and serious appearance, a cautious appearance, an attitude, and strive to build customer trust.

9.Silent characteristics: Negative performance, cold response to salespeople, prone to deadlock.

How to firmly grasp the customer in sales, these details can not be ignored, hurry up to learn.

When you open the door to welcome guests, smile more generously: Come quickly, come into the house quickly. There is another sentence that really works after entering the house:

It's like your own home, and you're welcome. At least I feel more comfortable listening to this every time I go to visit. The next most important thing is to accompany the whole process and not leave the guests there by themselves.

Eat and drink fruits, and leave guests to eat. It's hard not to show enthusiasm for this dragon.

Enthusiasm or not can be seen as soon as you enter the door.

Say hello when you enter the door, hand over slippers, immediately bring a glass of water, fruits, snacks out, chat with the guests, and serve a sumptuous meal when you get to the meal. . . After eating and drinking, send the guest to the door, wait for the guest's back to disappear and then gently close the door, and the guest will report safety at home.

There's nothing better than bringing out a bunch of food.

If you have no sales experience, please don't copy so many things, I'm afraid there are millions of words of information about sales skills, but it's certainly not the answer that the landlord wants to know in Baidu.

We just talked about "Customer Needs Analysis" in last week's training, and I think there is still something I can tell you.

1. Understand customer purchase needs. "What are your main considerations when choosing a product? Ask about 4 criteria, which are the values that customers buy, and then ask, "Do you think A or B are important?"

Compare the customer's values in pairs, but pay attention to the ** factor always comes last. This way you know what customers value the most, and you can highlight your product benefits at this point.

2. Stimulate customers' desire to buy.

The purpose of the purchase is to pursue pleasure or escape from pain. If the customer wants to buy the product, he must have this need, and you need to magnify his pain and make him feel that he must buy the product as soon as possible.

Pain Selling Method: 1. Finding pain. Find out where your customers' problems and needs are.

2. Feel the pain. Let it feel the existence of this pain.

3. Amplify the pain. Let them feel the urgency of this problem, if it is not changed, it will be very painful, and it must be solved immediately, and the gap must be widened and reinforced.

4. Pursue happiness. Let him know that the pain will benefit him when it is changed.

5. Provide answers. Let them know your product deeply and help them solve problems.

3. Generate demand by asking questions.

Situational questioning – identifying sales opportunities.

Difficult Questioning – Identifying difficulties and needs.

Impactful questioning – amplify the sense of urgency.

Solution-oriented questioning – providing solutions.

These are all training materials of our company, which is a winning marketing coaching system, and there are many things that can be used for reference, I hope it will help you.

I feel that it depends first of all on the attitude towards work and the way you communicate with people. It is necessary to communicate with each other attentively. The first time you communicate with a potential target consumer, there will definitely be a lot of product aspects, similar to a recommendation, but the purpose of the first visit is often to let the other party know about your product, and then remember that you are a person and what industry you are engaged in.

However, the follow-up visit requires something detailed. First of all, if you treat your customers as friends, you will get more information, just like chatting with other friends in real life, and you will definitely get a lot of knowledge about the current situation of your friends. Through chatting, you can gain insight into what kind of person your target customer is, what their preferences are, what personality they have, and it would be much better if they could finally achieve everything.

For middle-aged customers, they can often start with children, especially female customers, because this age bears greater work pressure, children are likely to be the greatest joy in their lives, and elderly customers can start from health, and then pay attention to special preferences, such as smoking, drinking, and sports. When I used to be a salesman, I used to talk to a female customer from the child, and eventually she was able to say that her husband was idle, so she regarded me as a friend, and the same is a lot, for example, my former customer once consulted my child about what major to apply for college, and also talked about football matches, and later became successful customers, and after the chat, they found opportunities to insert the products they were selling, which often had good results. A few days ago, I saw a salesman in the United States when he was promoting a product, and found that the target customer needed to change the kidney, and it happened that they had the same blood type, and he went out to his wife **, and decided to donate a kidney to the original target customer, although he knew that this person was not able to buy his product, but he still did not hesitate, this is his attitude towards life.

Therefore, as long as you can achieve non-interest in communication and fully occupy the mental resources of the target customer, then it will lay a good foundation for future success, and the hearts and minds of the people will grow, right?

I'm a computer worker. Often, when I ask a customer a question, I talk to him for 1 to 2 minutes. The main thing is to get acquainted with how much interest customers have in me and my products.

It can also be observed whether this person is easy to get along with. I also often joke with my clients. After all, there must be a harmonious atmosphere.

Even if I can't make this visit, at least leave some impression on him, which will help me get a good start on my next return visit. It's all pretending to be familiar. It's a good appointment, and of course, it's more important to get him interested in my product.

I'm also new to this area, so please advise me a little soon.

This is a matter of skill in communicating with customers in marketing management. As a salesperson, in the communication with customers, you must first stand in the customer's position and talk to them, don't think that you are a person who sells products, the purpose you want to achieve is that he wants to trust your people, so that you can trust your products. Take the book sales I did before, for example, parents are not clear about the needs of children, and you should consider yourself as the parent of your child at this time.

Put yourself in his shoes. As a person who sells regularly, experience is the most important thing, and how to accumulate and apply experience becomes the key. Specifically, I can't talk about it, but I'll tell you:

You have to read more, learn more, ask more advice, and slowly you will know the sales skills of the industry, so that you can be handy. The most important thing is that you must always be patient, remember that persistence is success, don't be afraid of rejection, we are also rejecting others every day, why are you afraid of being rejected by others!

The way of speaking is not learned, mainly by their own regular exercise, if you are used to communicating with people, you can talk to any kind of person, if he has any needs, will he refuse? This does not include the kind of people who are too suspicious, who want evidence rather than words.

The above ones are all very good, and I have learned them again, hehe.

It's really about thinking more about customers, don't sell for the sake of making money, as long as you work hard, you will succeed.

Small wishes, do not have to be adopted.

I'm working hard for the future!

The most important thing is to be an audience!! In fact, behind every successful sales is a hanging well of your own design, you have to bring their thinking into your topic, everything you say he will agree with, and he will agree with your people In fact, the key to sales is not to sell products, but to sell yourself is (people) At this time, he will tell you what you need in the problem!!

Take more time to understand the needs of the customers around you. Find out the right market for your own sales. Greet every God with a smile on your face. The customer is God. It's not an exaggeration to say that.

In fact, it is a psychological problem. You have to be able to guess what the customer is thinking. What kind of person is he, like to listen to good things, or to be honest, etc.

Make him happy and you're half the battle, and then talk about how to make him interested in your product and make him feel the need to buy your product.

I think the most important thing is to find the right customers first, and they will naturally be willing to accept your marketing if they have needs.

Calm down and listen to what the customer needs and wants, blind marketing, that will only be thankless.

For the sake of the customer, what you have to do is what kind of benefits the product you market can bring to the customer.

First of all, let the customer accept yourself and believe in you, which is equivalent to your integration into the product and sell with confidence, so that you will get twice the result with half the effort.

Customers who know you're marketing won't buy your product.

Personally, I think that you can tell a story to your customers, and telling a good story can make customers more eager to buy.

Being greedy for small and cheap is a common problem for customers, but it is not a real discount, but a marketing method that makes customers feel that they have picked up a bargain, which will be easy for customers to accept.

To recommend the right products to the customer, don't blindly recommend, which will make you appear to be unprofessional.

I want to say that persistence is victory, maybe he was hesitating in the last second, but if you keep insisting maybe he will sign, so we have to correct our position and treat it with a normal heart.

Treat customers like your God, give respectful and warm service, don't speak so loudly, and speak softly.