Is it better to do SEO or PPC?

First choice, SEO is not dead, search engine algorithms are constantly adjusting, and the more frequent the adjustment, it means that there are problems in the industry itself. Domestic SEO has been extremely popular in the past two years, black hat cheating is prevalent, and there are countless fraudulent sites. SEOer should also adapt to this environment, only by cracking down on these black hats, white hat SEO will have a better survival environment.

Changing perspectives, a short-term storm may be a better rainbow tomorrow, and I believe that many white hat SEOs will still understand this meaning. Although black hats can make you rank in the short term, but in the future, your living space will be smaller and smaller, and the means of combating black hats are constantly escalating, and I believe that the future of seoers is still very clear.

As for PPC advertising, more and more companies have joined the promotion business, and there is no need to elaborate on the benefits of bidding. Regarding whether there is a hostile relationship between promotion and SEO, at present, webmasters are questioning, from the perspective of the system, promotion and natural ranking are 2 independent ranking systems, and there is no connection between the two. But in terms of interests, the two are indeed the form of life and death.

That's why people exclaim that "SEO is dead, PPC is king" is based on the antagonistic relationship between the two. These are the speculations of the webmasters, and there is no truth in the statement that the relationship between the interests of the two drives the punishment of the webmaster, because the webmaster is also the parent of food and clothing, and the search engine also lives in the environment of thousands of webmasters, and it is not conducive to the survival and development of the interests of the webmaster.

Whether interests are eternal contradictions, do SEO or PPC, or decide for yourself!

There are mainly the following aspects: 1. Passivity: search engines will improve the algorithm from time to time, which requires timely adjustment to meet the new algorithm, so as to enjoy the benefits of search engines for a long time; 2. Uncertainty, search engine optimizers are not the developers of search engines, and they have no close relationship with search engines, so they cannot guarantee to anyone that they can achieve the specified ranking of a keyword within the specified time; 3. The construction time is long, and it generally takes 2-6 months from the beginning of the optimization of the answer to the target ranking of keywords.

For keywords with a lot of competition, it can be longer; Although SEO has obvious shortcomings, but as one of the main search engine marketing methods, SEO must have a very special charm, SEO in addition to the advantages of search engine marketing, the following introduces several SEO advantages: 1. Don't take the risk of "invalid clicks".

It doesn't matter if it's a potential customer or a competitor who clicks on it, we don't have to pay anything for it; 2. Persistence, in general, the formal optimization method is adopted, and the ranking effect is relatively stable.

Unless there is a major change in the search engine algorithm or a strong competitor catches up, it won't change much; 3. The cost is low, and from a certain point of view, SEO is a "free" search engine marketing method.

SEO pros and cons are just as obvious.

SEO is too hard for mediocre people and mediocre **.

SEO is so useful for excellent and professional people.

There are two sides of the same body, it depends on whether you are mediocre or excellent.

Advantages and disadvantages of SEO|SEO pros and cons.

SEO is a technology for search engine optimization, and there is no direct connection between PPC and pay-per-click advertising. If you say that there is a connection, you will have ** traffic if you do a good job in SEO, and the advertising revenue will be high.

The differences between SEO and PPC are as follows:

1. SEO is the technology and process of obtaining the best traffic from the natural search results, and it is based on or imitated to understand the natural ranking mechanism of the search engine, to adjust and optimize the internal and external keywords, improve the natural ranking of keywords in the search engine, and get more traffic, so as to achieve the goal of sales and brand building.

2. PPC is the click on the paid advertisement, which is often referred to as the bidding advertisement;

3. SEO is through technical means, through internal and external optimization, the goal is to be displayed on the home page of the search engine or even in the front, so as to bring free traffic, click without money, and write "snapshot" under the information display

4. PPC Guangshan is a slender advertisement, which can be used in the short term to improve the ranking of the promotion ** in the search engine, bring paid traffic, and charge for each click, and write "promotion" under the information display

PPC (Pay Per Click) and Lee Pai: Pay by Performance.

PPC is now a very competitive way to promote, and it is also worthy of many customers' like, because it is charged according to the disturbance effect, so the PPC effect is not bad, but the cost is not low.

SEO is based on the user's search habits, set keywords, do the customer's ** natural ranking, this ranking is relatively stable, more accurate, but there is a problem: the formal call optimization effect is slow, the cycle is longer, but it also depends on the difficulty of the keyword drink index, too difficult keywords are generally not done.

I don't know what kind of effect you're talking about, but SEO is mainly about ranking optimization.

Do it well, it will definitely have an effect, you are optimistic about the HP optimization system, isn't the effect very good?

How should an enterprise e-commerce show its advantages in the search engine and attract traffic? It's nothing more than SEO or PPC, can the two go hand in hand? Of course! The author's advice is to do both.

From the point of view of time cost: PPC is undoubtedly the more vocal party, and the investment time of SEM in the early stage only takes a few minutes. But if SEO wants to achieve the same effect, it will definitely take thousands or tens of thousands of times the time of PPC.

From the point of view of investment costs: of course, SEO, PPC needs to pay a click fee for each user click. SEO doesn't need to pay anything for each click.

From this point of view, SEO is more beneficial to businesses than PPC to save money. Especially for start-up companies, funding is undoubtedly very important.

From the point of view of network marketing: enterprises very much need a high-quality SEO to be in charge of the overall situation. Because the SEO director needs to analyze whether there are unfriendly factors for search engines, analyze the user's search behavior and formulate search promotion strategies, etc.

This is something that has to be studied for traffic and conversion rate.