The origin of Caiyitang, the brand culture of Caiyitang

Caiyitang ancient house, sitting in the north and facing south, covers an area of about 4,620 square meters, can be roughly divided into east, middle and west three roads, and there are more than 90 large and small houses today. The entrance hall is located on the east road, there are three east halls at the entrance, and there are three small buildings at the back. The west road is dominated by the flower hall Siyong Hall, and there are Shuangguixuan, the library building, Bai Guxuan, Zhizhizhai, etc., which are arranged in an orderly manner, and the twists and turns are deep.

The middle road is the main axis, and there are six entrances before and after, which are the entrance hall, the sedan hall, the hall and the lower room in turn. There are wings on the left and right sides of the hall. The third into the main hall of the color clothing hall, for the Ming Dynasty relics, simple and elegant.

The face width is three meters, the depth is nine meters, the front and back porch, the flat beam frame, the material is huge. 116 pieces of color painting were applied to the beams and purlins. Part of the picture is poured with powder.

After the step fang hangs the plaque of "Caiyitang", it is written by Chen Luan, the governor of Jiangsu in the fifteenth year of Daoguang (1835), and makes a small character paragraph: "Daoguang Yiwei Xiaochun, the second Mingnian Lord was ordered to try Zhejiang, and also passed Wuzhong, and worshiped Mrs. Yu Lidi. At the time of the 60th birthday of the Virgin, there are five days of color clothing for hundreds of people, because there is a colorful dress hall in his new residence, and the rest of the book is instructed to know the country's grace and family celebration, which is a grand event for Demen.

Foolish brother Chen Luan".

The original name of Caiyi Hall was "Sengui Hall", which was built by Changshu clan Sang Jin in the Ming Dynasty between Chenghua and Hongzhi. The latter number changed hands. In the thirteenth year of Daoguang of the Qing Dynasty (1833), it was owned by Weng Xincun.

Weng Xincun (1790-1862), Weng Tongxiao's father, the word Erming, the number of the nunnery, the second year of Daoguang (1822) Jinshi, the official rite department, the household department, the Ministry of Industry Shangshu, the Tirenge University scholar, the Tongzhi Emperor's master. Caiyi Hall is basically intact today, and after renovation, it has a new appearance, and in 1991, it was opened as the Weng Tongyi Memorial Hall. It is now a national key cultural relics protection unit.

<> "Yitang is a handicraft-based specialty clothing brand. Its origin is related to the founder Kan Fang. When Kan Fang studied in Europe, she was influenced by European national styles and handicrafts, and developed a great interest and love for handicraft making.

After returning to China, she began to design her own handmade clothes and established the Yitang brand in 2012. Inspired by national culture, the brand combines traditional techniques such as handmade and natural dyeing to create a series of garments that are full of art, emphasize quality, reflect nature, and achieve harmony between man and nature.

Weng Tongyi (1830-1904), known as Shengfu, Shuping, Songchan, and Pinglu, was a famous politician, calligraphy artist, poet in the late Qing Dynasty, and a teacher of the emperors of Tongzhi and Guangxu.

Caiyitang is the main hall of Weng's former residence, located in the beautiful scenery of Changshu, and is the only well-preserved Ming Dynasty brocade painted building in the south of the Yangtze River. "Caiyitang" takes the meaning of the Chinese filial piety story of the Spring and Autumn Period Lao Laizi "Caiyi Entertainment Family", during the Qing Daoguang period, Chen Luan, the political envoy of Jiangshan Holding Subu, gave a plaque to the rent celebration, which means to praise filial piety and benevolence. There are more than 100 painted carvings on the forehead of the beam purlin in the hall, "auspicious clouds, swimming dragons, cranes, red lions, brocade patterns", etc., the patterns are gorgeous, all present the meaning of festivity and auspiciousness.

Caiyitang treasures have a unique style, exquisite craftsmanship, elegant tones, vivid forms, and can be called the treasure of the country.

The Weng family is a famous family in Changshu, with a benevolent family style and a long fragrance of books. Weng Tongyi is not only famous as the champion emperor and the mentor of the Restoration, but the Caiyi Hall of Weng's former residence is a valuable cultural heritage of the ancient city of Changshu.

Caiyitang brand home accessories, absorbing the artistic essence of ancient brocade painting, combined with modern humanities, with the historical and cultural atmosphere of the Chinese nation, comic celebration into thousands of households, is a kind of Weng's spirit from generation to generation, but also a continuation ......of the Chinese nation's filial piety and benevolence

Gangnam Story——

Suzhou Jin Yili Industrial Co., Ltd. founded a factory in 1997, in 2002 land acquisition settled in Menglan Industrial Park, the main business is Japan imported computer embroidery equipment, independent products used to be relatively single, mainly special embroidery scarves, 90% of the processing service textile industry, in order to improve its added value embroidery. Since 2007, the company has tried to diversify its development, and the company has many projects such as Caiyitang Cultural and Creative ****, Joyoung Trading Company, and Moutai Platinum Liquor Ceremony.

Jin Yili Industrial Co., Ltd. has formed a strategic alliance with Weng Tongyi Memorial Hall, focusing on the "Caiyitang" brand, integrating cultural resources into enterprise products, comprehensively enhancing brand culture, and implementing the transformation and upgrading of Jin Yili enterprises. The company has increased the development of product lines, and gradually formed a strategic upgrade led by embroidery fabric home soft decoration, with five categories of products: "Brilliant Color, Colorful Color, Silk Color, Love Color, and Wencai". "Caiyitang" products were introduced to the market and received good responses from all walks of life.

In the face of fierce competition in the market environment, Jin Yili company and professional marketing planning company cooperation, the "Caiyitang" brand action for a comprehensive planning, established the "to create the most Jiangnan cultural connotation of the characteristics of embroidery products" corporate goals, will be through a comprehensive integration of planning, to build a systematic sales network, so that "Caiyitang" products into thousands of households, and so that Caiyitang culture has been disseminated.