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First of all, it is necessary to have self-confidence, a confident person can do every job well, and secondly, it is necessary to have good observation and decision-making, expression potential, social potential, self-control, adaptability potential, learning potential, etc.
Secondly, familiar with the knowledge of ceramic tiles is also a necessary skill in the promotion, warm and friendly attitude can often better improve sales performance; The information of the recommended products is conveyed to consumers through the means of publicity, so that the products can establish a good image in their hearts. Then, through the explanation of the product, gradually attract the customer's attention to the product, as long as they are interested, they will ask questions, which is half the success.
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There is still a lot of knowledge to be learned by the tile shopping guide. First of all, you must be familiar with the product, and then you must have some understanding of the decoration, such as the decoration process, and the customer's first house is not very familiar with the decoration, saying that you are not in a hurry to buy, you can ask which step, if it is to the hydropower transformation, then it is time to set the bricks. There is also the specification of the tile** and the performance of the things must also be clear.
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1: You need to understand the performance of ceramic tiles, including: specifications, **, where to use appropriately.
The most important thing is to have brand awareness. 2: Understand the hearts of the guests.
What grade of tiles do guests need, you have to be able to see, 3: In short, you have to know very well what your purpose is? A purpose will only appear well.
I've been selling tiles for more than a decade.
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As a professional tile shopping guide, first of all, I am familiar with my own products, and then try to understand the decoration, such as the decoration process, if the customer buys the first house, I don't know much about the decoration, say that I am not in a hurry to buy, you can ask which step, if it is to the hydropower transformation, then it is time to set the bricks, there is the basic tiling scheme, what kind of furniture with what kind of floor tiles and wall tiles are more effective, what color is the corner line pasted, what bricks are suitable for the threshold stone, and all aspects must be understood. The shopping guide is to solve their problems according to the needs of customers, show their knowledge to let him know that you are professional, tell how good the advantages of their products are, and finally reach an order.
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The basic characteristics of the tiles, the suitable style, the proportion of overstocking, the deadline for returning the excess.
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First, tile knowledge:
Refractory metal oxides and semi-metal oxides are formed by grinding, mixing, pressing, glazing, and sintering to form an acid-alkali resistant porcelain or stone, etc., building or decorative materials, which are called ceramic tiles. Its raw materials are mostly mixed with clay, quartz sand and so on.
Second, ceramic tile sales skills:
1. Clarify your role and define yourself as a product consultant who helps customers solve problems and meet customer needs, rather than thinking about sales;
2. After clarifying your own mentality, you must have the awareness of consultant sales, introduce your own products less in the early stage, pay more attention to communicating with customers, understand the needs of customers and the problems you want to solve and the best you are willing to pay, and then promote the transaction.
3. The best sales technique is always to be true to the customer, and to sincerely help them solve the problem or get a better feeling. Therefore, don't let your so-called sales skills outweigh your intentions for your customers.
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Tile Knowledge:
1. Ceramic tile is made of refractory metal oxide and semi-metal oxide, through the process of grinding, mixing, pressing, glazing and sintering, and forms an acid-alkali resistant porcelain or stone, etc., and its raw materials are mostly made of clay, quartz sand, compressed after high temperature, etc., with high hardness.
2. The surface of the whole brick is not glazed, and the material and color of the front and back are the same, so it is named the whole brick. Relatively speaking, the color of the whole brick is not as good as that of the glazed brick. As interior design tends to be more and more plain design, full-body bricks are widely used in the floor of decoration projects such as halls, aisles and outdoor walkways, and are generally less used for walls, and most of the non-slip bricks belong to full-body bricks.
Sales skills: 1. Familiar with the knowledge of ceramic tiles is also a necessary skill in sales, and a warm and friendly attitude can often better improve sales performance.
2. Convey the information of the recommended products to consumers through the means of publicity, so that the products can establish a good image in his heart.
3. Through the explanation of the product, gradually attract the attention of customers to the product, which is half the success.
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Summary. Kiss, hello, for your inquiry, a good ceramic shopping guide in addition to mastering the corresponding knowledge, more important is to have strong communication skills, affinity. Because it is not like general sales, consumers' purchase behavior is more casual, and ceramic sales belong to large-scale consumption and one-time consumption.
Customers have more concerns, long negotiation time, and higher requirements for the endurance, knowledge and skills of shopping guides. In addition, you also need to master a little decoration knowledge and color matching knowledge.
Relatives refer to return to relatives, hello, for you to inquire, a good ceramic shopping guide in addition to mastering the corresponding knowledge, more important to have strong communication skills, affinity. Because it is not like general sales, consumers' purchase behavior is more casual, and ceramic sales belong to large-scale consumption and one-time consumption. Customers have more concerns about lead imitation, long negotiation time, and higher requirements for the endurance, knowledge and skills of shopping guides.
In addition, Huai fiber also needs to master a little decoration knowledge and color matching knowledge.
Hello, dear, knowledge. If there is no knowledge of related aspects, it is like a clever woman who is difficult to cook without rice and a canopy, and as a shopping guide in a ceramic store, I believe that we should master this trembling envy of several aspects of knowledge: complete product knowledge, competitive product knowledge, manufacturer enterprise knowledge, basic knowledge of ceramics, basic knowledge of decoration, etc.
2。Mentality. More than 85% of the activities a person is engaged in are determined by the mentality they hold, so the mentality determines everything, this sentence is not an exaggeration to use in **, so we must have a good attitude if we want to be an excellent shopping guide.
Only by establishing a correct and positive attitude of doing things and being a person will we succeed. The mentality mainly includes: integrity, honesty, fair trading, the attitude of valuing, caring and taking care of each customer, the pursuit of excellence in performance, the attitude of personal self-respect, etc.
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Dear, hello, I am very happy to answer for you how long does it take for a ceramic tile shopping guide to get started Answer: 1-2 months can be Oh tile salesman running sales skills: First, to master product expertise and selling points to become a winner to become an expert first.
As a shopping guide's basic skills, first of all, we must master the selling point of the product (including to master the relevant corporate culture), dig out the difference of the product sold to know the world (as long as you can always find it with your heart), and then "to the long than the short" (that is, "to their own long, shorter than others", this is the reality of market competition, of course, to master certain speaking skills, must not maliciously attack the competitive brand), we only do professionalism, in order to stand out in the cruel competition, to create good sales performance. Second, good at discerning customersAs a shopping guide, the competition faced every day is very fierce, especially in some hypermarkets with many brands. Therefore, how to "discern the real gold" in the store in a hurry, quickly identify which people must buy goods today, which are potential customers, which are just casually seen, and which are the "undercover bottom line people" of other manufacturers or dealers, all need to be accumulated by the shopping guide, practice "good eyesight", and then decisively seize the opportunity to take different countermeasures for different "customers" (in a broad sense, who come are customers), and finally achieve effective sales of "both selling goods, doing publicity, and sending undercover agents".
Third, after being able to grasp the needs of customers and seizing the appropriate opportunity, the next step is how to find out their needs as soon as possible for real customers. After identifying the real needs of customers, we can achieve "tailor-made" and "get the right key" to ensure that every customer can return satisfied. Fourth, know that in fact, some shopping guides are prone to the embarrassment of "lack of confidence" or "insincerity" in the shopping guide process of goods, but few people think about why.
Resolve this embarrassment, as long as you compare your heart to your heart, imagine that you are a customer in your heart, if you come to buy, what kind of problems will you have, what aspects you will care about, what services you will care about, if you really do this, then your shopping guide skills will inevitably be imperceptibly improved, your affinity for customers will be enhanced unconsciously, your sense of service will be beautifully on a higher level, and your sales performance will dazzly step to a new level. 5. Design a good shopping guide opening statement - A good shopping guide opening statement should explain or indicate what benefits and benefits customers will get if they buy our products. It is necessary not only to publicize the advantages of the product, but also to transform the advantages of the product into the interests of customers.
To the customer, you can say, "You must want to get the most perfect decoration effect at the most reasonable cost." With our strong Jinke tiles can enable you to achieve this purpose.
We can choose the right variety for you according to your home's situation, calculate the most reasonable material cost, and our after-sales service tracker to ensure the construction effect of your home. After that, according to the customer's needs. Sixth, there are many skills in asking customers questions, and different ways of asking questions will get different results.
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1. First of all, we must understand the basic knowledge of ceramic tiles, and we must understand the brand effect to be done by ourselves, and we must also understand the dynamics of nearby counterparts.
2. To know how to observe the eyes and expressions of guests, to know how to distinguish customers, and to treat customers will also use psychology.
3. Understand the needs of customers in your current city, and introduce your products to customers in a targeted manner.
Although it seems difficult, in fact, if you are familiar with it, you can do everything, and another suggestion is that sales must maintain a broad mind and a mouth that can speak, always remember what you should say and what you should not say, and you must grasp your own proportions.
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First of all, you are familiar with your own products, and secondly, you must be confident, cater to the preferences of customers, and focus on sales!
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The density of the tile is not high, the hardness is not high, whether it is difficult to grind, how many colors, and the guest to compare several tiles, to see the needs of the guest, to know that he wants the kind of focus on what he needs.
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All sales skills, including the sales skills of tile shopping guides, can be simply condensed into one sentence, that is: the key to prompting customers to make a deal is to meet the customer's desire, it doesn't matter what your product is, the important thing is that through the medium of your product, the customer can get a certain desire satisfied.
When you communicate effectively with a customer, the customer should not feel that you are going to sell him, but that he will be able to get the help he wants from you who is very professional. This is the most important technique for selling any product.
Many professional salespeople feel that the biggest, most headache, and most difficult problem they face in actual sales is the ** problem. So, why do sellers often encounter ** problems in sales? Is money the factor that determines a buyer's purchase?
For this problem, the key is to correctly recognize and understand two factors, one is the cleaning factor, and the other is the satisfaction factor.
Money is not the most important factor that motivates buyers to buy, and money is not enough to motivate buyers to generate strong buying power. Of course, buyers get frustrated by paying too much, but only when they think others can get a discount or less** compared to them. The buyer's attitude towards ** has obvious similarities with their attitude towards cleanliness, people generally only wash their hands when their hands are dirty or habitually, just want to keep clean or maintain the habit of the desire to prompt people to wash their hands, which is the same for ** and buying, so ** factor is also called cleaning factor in psychology.
If money isn't the main motivator for a buyer to buy, then what? Psychology has confirmed through a large number of studies that most of the buyer's motivation to buy comes from a sense of achievement, satisfaction with their work, the challenge of the job itself, the responsibility they bear, the possibility of personal development and their expectations for the future, which are called satisfaction factors in psychology because they can contribute to satisfaction, while cleaning factors only work through the dissatisfaction they create.
Therefore, emphasizing the buyer's sense of value after owning the product, rather than the perception of his own product, such as cost, is the most important skill in sales.
Recommended to read a book:
Behavioural Psychology (Academy Press, 2003). Recommended books by tutors of Zhang Naiqi College.
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The brother above said 1 point 2 points are very important I think it is also very important to be honest Decoration procurement is very hard and it is not easy If you blindly just for yourself, then you will definitely not be able to do it for a long time According to the actual situation, explain to them the possible situations that will arise Let them choose by themselves You can give them advice based on your own professional knowledge and some experience, but don't let the customer be very disgusted with you My customer will introduce his relatives and friends to say a lot of thanks and the like after his own decoration Some customers even give some gifts during the holidays haha to operate with integrity.
If the attitude is not very bad, it is better not to complain. I'm a shopping guide, I know. When you are not busy, you can serve customers one-on-one, but there are many people, you are really busy, after all, there is the hard truth that comes first and then comes, and the customers are not satisfied, so they urge me to take it quickly, just imagine, I will help you take it first, and who will serve the customers who come first? >>>More