How to do event marketing? How to make event marketing

First, go to the portal** to find news related to your content and see if there's anything you can take advantage of. Secondly, search for keywords related to your content on the homepage, and he will have the latest news, and there are some more useful articles in this one. Then, regardless of whether it has anything to do with your content, the hottest news in society must be used, such as the current prayer for the ** disaster area, the blessing of the typhoon-stricken area.

There is also the hottest place like social ** or the circle of friends, which should also be used, such as the nerve cat and Guo Meimei incident.

Let me give you a few examples.

A few days ago, the surrounding nerve cat was full of friends, but most people must have shared their results after playing the game, and then clicked on others to click on it, and started playing again.

However, from the perspective of a WeChat operation marketer, in addition to thinking about why Neurocat is popular, you also need to consider, what marketing can I do around Neurocat, so that there are more fans, whether it is accurate fans or broad, as long as fans come, it is better than nothing.

Therefore, in the future, when you encounter similar games and competitions in the circle of friends to share comparisons, you can immediately copy the following patterns.

In fact, the principle is very simple, that is, your own article, the title should be written exactly the same as the one shared after playing the game, and then the number is changed to 0, and then you can use your own private ***** to the circle of friends. When everyone swipes the screen to play, and the result is that the most can only catch the nerve cat in 6 steps, you take 0 steps, and the attraction must be very strong. On the one hand, it is taking advantage of the hot event of social **, and on the other hand, it is taking advantage of everyone's psychology of sharing and loving face.

And then let's start at the beginning. On June 30, Tencent applied to the court to freeze Lao Gan Ma's assets of more than 16 million yuan. aroused the great attention of the major ** and melon-gnawing brothers, and when everyone became the second monk, that is, the next day, Tencent said that it was because the old godmother advertised in him and didn't give money, so he sued him.

When everyone is guessing the old.

Event marketing is a very good marketing technique that can promote our brand, product, individual, etc. Attentive friends may find that every time an event is marketed, there will be some account resources left behind! And these resources have been "upgraded" to varying degrees, and this "upgrade" will make a very good paving for our next marketing!

1. A lot of resources

First of all, if a self-employed person wants to create a time marketing, he must have a lot of resources at hand, and this resource can be an account, a Douban account, or a large number of QQ groups. But only if you have popularity! Why do you need a lot of resources?

Because our event attention rate is not high in the early stage, then we need to use these accounts to increase the appearance rate of our events. So as to increase the attention rate! (Of course, there is a lot of money on hand, which is also within the scope of a lot of resources).

2. Pre-planning

Before the event marketing starts, we need to plan the whole event from the beginning to the end and even the conversion!

Again, let's talk about YY's. Example: In the reader's opinion, they saw a piece of news that was purchased at a sky-high price. But for YY, it's a big loss, and it's a very good event marketing. Of course, the marketing methods of local tyrants will be a little different from ours!

3. Improve the good and remove the inferior

What is Tiyou? Let's take an analogy: for example, there are 3 Weibo accounts A b CUsed to hype up event marketing. In the end, A is popular, and it is more popular than the other two, so I will consider giving up B and C, importing the traffic of B and C into A, and concentrating on operating Account A!

For example, if we have 3 accounts posting in different communities, and one of them has an extremely high following rate, then we should also focus on the resources with a high following rate.

4. Sharing

In the fourth part, we can move on to the resources from the first step. How to use it? In the previous section, we have selected the accounts with the highest following rate, and we can increase the appearance rate of this account!

After that, use other resource accounts to go crazy ** and share to maximize the attention rate of the main account!

News effect.

Advertising effect. Public Relations and Customer Relations.

Image communication.

The so-called event marketing refers to the means and methods of enterprises to attract the interest and attention of consumers, social groups and consumers by planning, organizing and using people or events with news value, social influence and celebrity effect, in order to improve the popularity and reputation of enterprises or products, establish a good brand image, and ultimately promote the sales of products or services. Because this marketing method has a wide audience, strong suddenness, in a short period of time to achieve the maximum and optimal dissemination of information, for enterprises to save a lot of publicity costs and other characteristics, in recent years more and more become a popular means of public relations communication and marketing at home and abroad.

1. Time marketing refers to the means and methods of enterprises to attract the interest and attention of enterprises, social groups and consumers by planning, organizing and using celebrities, news values and social influences, in order to improve the popularity and reputation of enterprises or products, establish a good brand image, and ultimately promote the sales of products or services.

2 Pros. Because this marketing method has the characteristics of wide audience, strong suddenness, maximum and optimal communication effect of information in a short period of time, and saving a lot of publicity costs for enterprises, it has become more and more popular public relations communication and marketing means at home and abroad in recent years.