What brands are under Semir and what grade is Semir?

As of 2019, Semir Group has 2 brands. They are as follows:

1. SEMIR, a domestic casual wear brand. Semir Group****.

With the development tenet of "creating a famous brand of public clothing", we actively promote the franchise development model, and the chain outlets of casual wear and children's clothing brands cover 29 provinces, municipalities, autonomous regions and municipalities directly under the central government, forming a complete market network pattern.

2. Balabala.

A children's clothing brand founded in Hong Kong in 2002 by China Semir Group, the owner of the famous Chinese casual brand Semir. One-stop professional and fashionable children's clothing brand for all categories and all ages, professionalism, fashion and pleasure are the core values of Balabala's brand.

Balabala products have fully covered the clothing, children's shoes and accessories categories of children aged 0-16. Balabala focuses on the consumer shopping experience, and the one-stop retail space provides a variety of professional fashion products, and continues to create a wide range of consumer value with rich choices and value for money. Balabala is working hard to realize the vision of the world's benchmark brand for children's clothing.

Founded on December 18, 1996 in Wenzhou City, Zhejiang Province, Semir Group is a non-regional group featuring a virtual business model and a series of casual apparel as the leading industry.

Semir mid-range grade. Semir is a rapidly rising leading brand in the domestic casual wear industry. Semir clothing is mainly comfortable and simple, focusing on two well-known clothing brands such as casual wear "SEMER" and children's clothing "Balabala".

Semir brand was founded in 1996, products and brand positioning in young, fashionable, energetic, cost-effective mass casual clothing, Semir audience is mostly students or young people who have just come out of society, mainly for 16 30-year-old young students and young people who have just stepped into the society, for this group, grade is not their primary pursuit, cost-effective, *** is the theme of Semir!

Semir's products have covered 40 series such as T-shirts, shirts, denim, jackets, down (clothing), wool sweaters, etc., with more than 6,000 specifications and varieties. In 2002, Semir began to hire Ogilvy International Advertising Company as a brand steward, and fully introduced "360-degree brand management" to enhance brand influence in terms of products, reputation, customers, store channels, visual identity, and image.

It is often said that Semir has no grade, because Semir is relatively cheap, its quality is average, and especially when the season changes, there will generally be relatively large discounts, some 1 piece of 80% off, two pieces of 7% off, three pieces of 6% off or something, are relatively affordable clothes.

Semir clothes are of average quality, sometimes you will buy very bad clothes, sometimes you will buy very good clothes. The style follows the trend every year, and although there is nothing new, the style of the clothes is still okay. The most important thing is that it is not expensive, it is similar to that of Metersbonwe and Tang Shi, and it is not distressing to wear it for a year or two and throw it away.

Semir is very similar to Tang poetry, to pure, I personally think that the part of Tang poetry is sweet, to the pure part is handsome, mainly to see what type of clothes you like, the most money-saving thing to buy their clothes is when the seasons change, there will generally be a relatively large discount, some of what 1 piece of 80% off, two pieces of 7% off, three pieces of 6% off or something, of course, the discounts are a little different around the place.

Semir is a brand in China. Founded in 1996, Semir SEM R is a market-leading national lifestyle brand, which continues to provide Chinese youth in the new era with multi-scene, high-quality, cost-effective clothing products, and convey a confident, integrated, cordial, fun and comfortable lifestyle.

Through mainstream fashion design, functionality and high-quality fabric products, Semir helps young people switch freely between diverse scenes of work and play, and maintain ease, efficiency and confidence.

Development strategy. In the context of consumption upgrading, with the new mission of "leading quality fashion and creating a happy life", Semir is committed to becoming a fashion service provider with global influence by building four industrial clusters: apparel industry, children's industry, e-commerce industry and emerging industries.