How should I do admissions?

Enrollment is a relatively difficult job, and different promotion strategies should be carried out in the early, middle and late stages, but as long as you pay attention to and analyze the following points, as long as you reach more than 70% of the standard, you will not lose money: 1. Your ** school is irregular and the tuition fee is not an advantage. 2. Plan the selection of investment funds and addresses.

Funds must be minimized, and the choice of address must be based on extremely convenient transportation) 3. The school does not give support to the enrollment point. 4. What is the ** cost given by the school, and whether it is expected to balance expenditure and income in the end (this determines your motivation), 5. The means of various propaganda need to be compared, and the best ones should be selected, and the timing of publicity should be planned. 6. How well do you know the enrollment area and the local humanistic thoughts?

7. The selection and division of labor of enrollment personnel (this is very important, to put it bluntly, it is equivalent to the talent in the enterprise, and without talent will not go further) 8. The determination of the goal (the goal is equal to half of the success, and the courage to move forward, perseverance, and good thinking are the other half of the success) 9. The quality and knowledge level of the personnel, and the attention points of the enrollment skills. 10. The timing and direction of the work (the work should have a clear purpose and method), 11. Consult the enrollment process and precautions of the person with enrollment experience. 12. Keep in touch with the school in a timely manner, and understand any new trends in the school.

13. The original intention of enrollment must be sincere, don't think that you are recruiting for money, but turn your thinking to enrolling students for children. (Parents are not fools, only sincerity can win trust, only trust can.) I won't talk about it) 14 The work direction and workflow in the early, middle and late stages and the time point division of the work, whether the goals expected to be completed in each stage are achieved and summarized from time to time.

15 luck. There are still many small details that need to be discovered in time, but you must have perseverance.

First of all, we must do a good job in positioning, what kind of students are we looking for, then determine the channels, where these students are mainly located, and then analyze what the pain points they need to solve the most, and use the value services to solve the pain points to attract students and achieve the purpose of enrollment promotion. It is not easy to say that it is not easy to do well, so it is recommended to choose a professional platform such as short book planning and guidance.

Methods and Procedures for Admissions Establish clear goals and be honest with students. Learn to sell yourself, students not only choose schools, but also choose your attitude and service spirit. 1. Decent dress 2, good hygiene habits 3, proper admissions etiquette 4, correct admissions mentality 5, learn to analyze Those who succeed will never give up, and those who give up will never succeed.

1. Find the right students 1. Find the students No matter who you are facing in **, you must have the spirit of "students are among these people", and do not have preconceived ideas. Anyone can be our target student. 2. Review your admissions team for most admissions 80:

The Law of 20. 80% of enrollment (performance) comes from 20% of the **, the purpose is how can you find the 20%**? Find these excellent teams, and the growth of performance is inevitable.

1) Delineate the market scope (2) List the existing ** (3) Classify the existing ** (4) Find new ** to meet your requirements through recommendation and independent development (5) Let them work 3 Find real students The admissions team that has passed the above review, so we can obtain a group of key student information. 4. How to make an appointment with students **Appointment, **Invitation, etc. **Purpose of Appointment: (1) It is the fastest way to understand the learning needs of students.

2) Arouse the interest of the trainee in the interview with you. (3) Strive for the opportunity of interview. 5. Understand the needs of students (learning interests) 6. Understand different types of customers (economic situation) I also do admissions, I didn't know anything at the beginning, but now I'm doing better, I don't have any tricks, I'm just more realistic, they all say to take money from students, how can you be real, it's actually very simple, now the competition in the same industry is very fierce, no matter what you do, there must be peers, don't deliberately exaggerate yourself, belittle your competitors, competitors are good, But we can be better than them.

In addition, students are also very concerned about the quality and service of the course, and they should leave a real and reliable feeling to each other when they first contact the students, and they can express a lot of professional knowledge in their own words to enhance the students' trust in you. You need to learn more knowledge by yourself, especially the school you do must understand in detail. Students can't be stumped by themselves.

Be confident in yourself, in school, in your curriculum, and so on.

1. Establish goals: While setting the overall goal of team enrollment, we also set the individual enrollment goals in the cycle, and subdivide the overall goals and specific enrollment tasks to each person.

2. Skills: Unified training and assessment of enrollment skills will be carried out, so that everyone is in the same running line and in a relatively fair stage when enrolling. At the same time, in the training and assessment, the cooperation and learning ability of employees can be positioned.

3. Rules: According to the existing enrollment methods, it is split (for example, Jiufang: pull children 20, trial class 30, talk about 50), according to the ability of the staff to assign the corresponding enrollment work, and finally through the feedback of the results, you can make obvious distinction and screening, natural selection, survival of the fittest.

4. Rewards and punishments: Set up a strict reward and punishment mechanism to let everyone have goals and pressure.

Are you recruiting interest classes or elementary schools, there is a three-day group that recruits art interest classes, and I have cooperated with him to have more than 600 of our students.

Seek truth from facts, don't be scolding.

1. Know yourself and know your opponent, and you will not be defeated in a hundred battles.

2. Adopt flexible and diverse enrollment methods to expand the source of students.

Third, all work is in place to strictly prevent the loss of students.

There is definitely a strategy, which is to simplify the decision-making process for parents as much as possible. For example, when you see two ads:

BMW or Mercedes? There are many reasons to choose BMW, can you name ten?

BMW or Mercedes? There are many reasons to choose BMW, can you name one?

Which ad makes you more likely to choose BMW?

Most people chose only one reason. Because, it is easy for us to list one reason, but it is difficult to list ten. This means that the smoother the customer experience process, the easier it is to close the deal.

Therefore, when promoting a product or designing an event process, you first need to consider whether these are easy for parents to achieve.

It has been 10 years since admissions, and there are two points worth studying in admissions.

One is to create your own raw or orange source system.

The second is to build your own speech system.

When building your own speech system, there are generally the following 3 stuck points.

After sending the information to the parents, there was no response.

Establishing interaction is the first step in the invitation, the more interaction, the more trust, this is the first stuck point.

With interaction, customers will not be locked, and when invited to see the school, people disappear again, which is the second stuck point.

persuaded the student himself, his girlfriends, and partners were not convinced, and he couldn't reach fission, which is the third stuck point.

The whole admissions process is like this:

Birds. Drainage, diagnosis, return visit, improve interaction, lock customers, invite, fission.

So how to go through the above process smoothly?

Practice Record Enrollment Tetralogy:

The first step is identity reinvention.

Let what you say, others will want to listen.

Because many people's admissions introductions are very straightforward and pale, they almost throw away a brochure and begin to invite parents to see the school.

As a result, many people, in the impression of parents, are a salesman, and they have long lost the image of a teacher.

So can we diagnose the problem for the parents first, and make a problem diagnosis for the child, and then start to explain?

The second step is to chat with your heart.

When parents are willing to listen to us, we are likely to talk about the topic to the hearts of parents.

Entering the inner world of parents and children has reached resonance, so that we can pull each other into our world and guide and explain.

This step is very crucial, and a lot of expression formulas and expression techniques are applied.

The third step is to lock the customer.

Many people, many salesmen, the interaction is obviously very good, but when it comes to the invitation link, the other party disappears again.

This step is very crucial, and it can be said that all the previous work is for invitations and to lock in customers.

Because enrollment is to grab students.

The fourth step is fission.

So how do you do that?

How to build your own heart-attacking speech system?

Practice record enrollment tetralogy, the detailed steps are too long to write, if it helps you, like it, and if you are free, you will continue to update it.

Thank you. <>

Practice Record Enrollment Tetralogy:

If the admissions guide is done well, the number of people will definitely not be small. 1. The ground push method is easy to understand and is also the most conventional method. Distribute leaflets and set up propaganda points in places with clear goals and concentrated amounts, such as large-scale commercial complexes, residential areas, schools and other places to do a good job of publicity and guidance.

Here is a leaflet, the flyer is to convey information, it is best to be direct and clear, do not let the other party interpret and associate, in addition, the simpler the flyer layout, the better, but still be reasonable. It can be resonated with witty and creative current language. 2. Telemarketing LawIf you have a good sales eloquence or a sales team with an organization, you can combine the advantages of your own organization and call out.

Through sales, to accumulate customer travel chain, which is also a regular channel for recruitment. (However, now ** sales are easy to cause disgust) Third, the net sales law, as the name suggests, is the method of online sales, through promotion, ** promotion, forum stickers and other methods, to promote their own institutions, to achieve the purpose of enrollment. Fourth, the authoritative law has a certain channel, contacts or funds, you can use a certain influence of the platform, authoritative figures, big V, Internet celebrities, portals, etc. to promote publicity, this method is persuasive, good results.

5. Working with SchoolsPartnering with schools is a more resourceful approach. But it is not an ordinary way to attract teachers to recommend students to institutions to take classes, this kind of hard and fast method, if you are not careful, will only backfire. The cooperation between Sun and the school is to give lectures to the school, sponsor or title the school's activities, festivals, school celebrations, etc. to participate in the students, and to achieve the purpose of publicity by increasing the degree of the institution, and the brand penetrates into the school, students and parents, so that they have an in-depth understanding of the Lu Li institution, so as to achieve the purpose of enrollment.

6. Introducing old students to new students, and recommending new students to school through students who come to study is another most direct way of publicity and promotion of the institution. As long as the institution has its own advantages and the quality of teaching is good, it is bound to directly expand enrollment in this way. However, this requires the teachers of the institution to treat the students seriously and responsibly, and the customer service staff to follow up the students in a timely manner and give feedback to the parents, forming a cycle of home-school interaction.