How to develop a suitable business strategy for opening a bubble tea shop

1) Raw materials Raw materials are strictly controlled by good quality, and original natural resources are selected to ensure the authentic and authentic taste; Grasping the appropriate ratio of milk, tea and water solves the problem of material selection and proportion.

2) Product type.

Wide coverage: Bubble milk tea has a variety of flavors, including coconut milk tea, strawberry milk tea, taro milk tea, green apple milk tea, oolong milk tea, matcha milk tea, mandarin duck milk tea, lemon milk tea and many other series, catering to everyone's taste and is widely popular. In addition, in addition to milk tea, it also sells fruit juices.

3) Market positioning: high-quality and inexpensive, buy-and-go milk tea drinks.

4)** In terms of strategy, the product is lower than or equal to that of its peers, and it is in a passive state, and the pricing closely follows the same industry.

5) Channels: Mostly use the channel method of franchise stores. Moreover, the franchise of bubble tea shops has always appeared in the form of chain operations. The main channel model is: head office - franchise store - consumer.

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6) Consumers.

Stay close to your target consumer group. Since most of the target consumers of bubble tea shops are college students, their stores are mostly distributed near major universities, taking advantage of the close ties between colleges and universities, and word of mouth continues to win more popularity.

The corporate vision of the bubble tea shop: to serve customers well.

1. Clarify the business project: To open a good milk tea shop, you must clarify your own milk tea business characteristics. Launching seasonal products, creating refreshing drinks in summer, refreshing summer, and creating your own signature products in winter, and using your own unique specialty milk tea as the main product, can make it easier for consumers to remember your bubble tea shop.

2. Clear business purpose: Milk tea shops that do not aim to make money are not good milk tea shops, and the ultimate purpose of investing in opening a milk tea shop is to make money, so milk tea shops should focus on this purpose, in the location, in the first activity, in the promotion method, so that more consumers have the desire to consume in your store.

3. Do a good job in promotion and publicity: "The fragrance of wine is not afraid of deep alleys" is also suitable for milk tea shops, and the owners of milk tea shops should be aware of this, and they should do a good job in promotion, so that more people know that you are a milk tea shop.

4. Different consumer needs from person to person: The main object of consumption in milk tea shops is young people, but young people are also divided into different classes, including white-collar workers who pursue quality, and student parties who pursue fashion personality, so different people have different consumption psychology, and we must grasp the different consumption psychology of these groups of people to meet their different needs.

Milk tea

Milk tea is a mixed drink of milk and black tea, which has the dual nutrition of milk and tea, and its varieties include iced milk tea, hot milk tea, sweet milk tea, salty milk tea, etc. It was originally the daily drink of the nomads of the Mongolian Plateau, and since the Yuan Dynasty, it has spread all over the world, and there are different types of milk tea popular in Greater China, Central Asian countries, India, Arabia, the United Kingdom, Malaysia, Singapore and other regions.

Dear, hello, the product strategy of the bubble tea shop. Raw materials: The quality of raw materials is strictly controlled, and the original natural resources are selected to ensure the authentic and authentic taste; Grasping the appropriate ratio of milk, tea and water in front of the hall is to solve the problem of material selection and proportion.

2) Product types: wide coverage: bubble milk tea has a variety of flavors, including coconut milk tea, strawberry milk tea, taro milk tea, green apple milk tea, oolong milk tea, matcha milk tea, mandarin duck milk tea, lemon milk tea and many other series, catering to everyone's taste and is widely popular.

In addition, in addition to milk tea, it also sells fruit juices. (3) Market positioning: high-quality and inexpensive, ready-to-buy and go-and-sell milk tea drinks.

4)** In terms of strategy, the product is lower than or equal to that of its peers, and it is in a passive state, and the pricing closely follows the same industry. (5) Channels:

Most of them use the channel method of chain stores. And bubble tea shops have always appeared in the form of chain operations. The main channel patterns are:

Head Office - Chain Store - Consumer. (6) Consumers: Closely follow the target consumer group.

Since most of the target consumers of Xiyuan Bubble Tea Shop are college students, its stores are mostly distributed near major universities, taking advantage of the close ties between colleges and universities, word of mouth and constantly winning more popularity. Thank you for your trust, the above is my reply, I hope it can help you, and I wish you a happy life.

Product strategy mainly refers to the renovation of the color, taste, appearance, etc. of milk tea. Give the product a character so that it can make a strong impression on the consumer. 1. Regularly launch new products, which can start from changing the taste and collocation, so that the guests have a refreshing feeling, so that it can become a way of doing business that no one has, no one has me, and no one has me.

2. Make the packaging design of milk tea more attractive and unique, so that consumers are more interested in the unique design style of milk tea products. Milk tea

2. Milk tea strategy: Strategy mainly refers to the sales pricing of milk tea, mainly considering factors such as milk tea cost, beverage market, and peer competition. 1. The sales price cannot be lower than the cost of the milk tea product itself, and it is appropriately adjusted according to the seasonality of milk tea raw materials**.

2. Launch a half-price milk tea every week or on a fixed Sunday. 3. Full discount for one-time consumption. 4. Customers with membership cards can enjoy a fixed member price discount for each product and recharge the free amount.

5. If the one-time consumption reaches the amount set by the activity, a coupon will be given, and three coupons can be exchanged for an ice cream, or milk tea products and related food products will be given directly, such as snacks. Fruit tea of milk tea.

3. Milk tea strategy: The strategy is mainly to use certain disadvantages to achieve sales targets and increase sales, including advertising, activities, personnel sales, word-of-mouth operations, etc. 1. In-store advertising mainly includes in-store advertising, window display, and ** order.

2. Street flyers are a common way. The investment cost is not high, and many milk tea rental franchisees adopt this method.

Hello, the main business model of the bubble tea shop is 1Store form operation store operation method is the most common, after all, there are traces of bubble tea shops in many cities, but the location of bubble tea stores is very important when opening a store. The location of the store should be selected in a place with a large number of locations and good locations.

Just like in commercial streets, shopping malls, etc., there is a lot of consumer flow here, which is also a great help for store sales. Stores need to pay a fixed amount of store expenses and personnel costs, and there is a certain amount of capital preparation in the early stage. 2.

Mobile form of operationMobile operation is actually no need for fixed stores, which can save most of the expenses and costs, and can adjust the business location according to the flow of people. Compared with store operation, mobile operation operates in night markets, markets, and places with high concentration. In the early stage, there is no need to prepare the cost of the store and the salary of the employees, which is more suitable for niche entrepreneurs, and the mobile operation can be done by yourself.

3.The shop-in-shop form of operating a bubble tea shop can also open a shop-in-shop, such as renting a small shop in a supermarket, shopping mall, and food city, which can be attached to the ** near the store, which is more smooth and profitable for mobile operations, and will not be exposed to wind and rain. The cost is also lower than that of the store operation, and there is no additional cost and other expenses.

One or two people can run the business, no need to hire employees, and some costs can be saved.

Hello dear, I'm glad to answer for you: the answer is: pro, marketing strategy 1, drinks defined by visual aesthetics 2, product innovation and upgrading, research and development of more popular flavors for consumers 3, personalized store design, Internet celebrity elements to create explosive stores 4, gather popularity 5, according to the specific situation to judge the speed management strategy 1

Quality Wheel Clearance Management This means that all milk tea products must strictly follow the six standards of color, aroma, flavor, type, freshness and hygiene to ensure quality. 2.Resource management includes energy (water, electricity, gas), equipment, materials, personnel, milk tea raw materials, etc.

Rational planning, proper handling, optimal management and good use before the grip of the wax. 3. Service management He is embodied in communication, cultivating customers' emotions and thoughtful service, emotions can drive customers' consumption, so as to maintain people's hearts and reputation.

1. Product upgrades. The product is always the key to the survival of the bubble tea shop, almost every once in a while, a new product will be launched, causing a new fashion trend, if you want the bubble tea shop to survive for a long time, either be the one who leads the trend, or sit on the person who chases the wind, if the bubble tea shop does not know how to keep pace with the times, it will be difficult to survive.

2. Service upgrades. Service has always been the focus of the catering industry, and if you want to retain customers and let customers enter the store to consume more, you need to upgrade the service, such as Haidilao, which has successfully gained a foothold in the catering industry and successfully listed in the past two years. If you want to develop a bubble tea shop, you need to constantly upgrade your services.

I remember that when I used to buy milk and cheat to eliminate tea, the clerk of the milk tea shop would directly hand me the drink and habits, and then I poked it myself or something, but now the more formal milk tea shop will ask the customer whether to pack it or drink it now when the product is taken out, and after asking the customer's needs, the next step is to be carried out. In the past, we thought that we only needed to greet us with a smile and meet our ordering needs, but now, our requirements for service attitude are higher, and bubble tea shops also need to continuously improve according to people's requirements for service.

3. Experience upgrade. Whether a consumer's consumption experience is good or not will be affected by the environment, products and services, but the key to experience lies in the environment. Today's popular styles should be simple, fresh, warm or energetic, but with the change of fashion trends, these popular styles are unpredictable and will continue to be popular.

If you want to give consumers a good experience, you need to keep up with fashion trends.