Briefly describe what are the variables of the network market segmentation 5

The internal basis of the online market segmentation is the difference in the needs of online consumers.

Network market segmentation refers to the enterprise on the basis of investigation and research, according to the differences in the purchase desire, purchase motivation and habits of online consumers, the network marketing market is divided into different types of groups, and each consumer group constitutes a market segment of the enterprise.

The reason why the overall market of a product can be subdivided is due to the differences in the needs of consumers or users. The market is composed of consumers for the purpose of satisfying life consumption, and consumers' needs and purchase behaviors have many different characteristics, and these different demand differences are the basis of market segmentation.

Due to the fact that there are many factors that cause the difference in consumer demand, in practice, the department and wide enterprises generally comprehensively use the relevant standards to segment the market, rather than adopting a single standard. To sum up, there are four main categories of criteria for market segmentation, namely geographical factors, demographic factors, psychological factors, and behavioral factors.

The factors influencing the segmentation of the online consumer market are:

Consumer characteristics. Consumer purchases, uses, recommendations, and preferences. Consumer psychology. The social environment, political environment, economic environment and other marketing activities of enterprises, market regulation activities, etc.; Product quality, brand, service, etc.

Summary. Dear hello, market segmentation refers to the division of the entire market into several independent and relatively concentrated small markets with similar consumer behaviors according to different dimensions and characteristics. Such segmentation is conducive to enterprises to more accurately locate target consumer groups and improve marketing effectiveness.

Pilot market segmentation refers to the selection of a small, relatively closed area for a pilot before market segmentation to test and evaluate the feasibility and effectiveness of new products, new markets and new marketing strategies. Such segmentation can help enterprises more accurately assess market demand and consumer behavior, and lay a good foundation for subsequent market promotion.

What is the trial market segmentation, what is the network market segmentation, and what is the role of the network market segmentation.

Dear hello, market segmentation refers to the division of the entire market into several independent and relatively concentrated small markets with similar consumer behaviors according to different dimensions and characteristics. Such segmentation is conducive to enterprises to more accurately locate target consumer groups and improve marketing effectiveness. Pilot market segmentation refers to the selection of a small, relatively closed area for a pilot before market segmentation to test and evaluate the feasibility and effectiveness of new products, new markets and new marketing strategies.

Such segmentation can help enterprises more accurately assess market demand, imitation, and consumer behavior, and lay a good foundation for subsequent market promotion.

Hello, network market segmentation refers to the division of the entire network cavity market into several independent and relatively concentrated small markets with similar consumer behaviors according to different dimensions and characteristics. The main characteristics of network market segmentation are the huge number of network users, wide distribution, and rapid behavior changes, so Sakura Yuan Tour needs to be segmented according to the characteristics of network usage behavior, network preference, network geography, etc.

Hello, the role of online market segmentation is mainly as follows: 1. Improve marketing effectiveness: Online market segmentation can enable enterprises to more accurately understand the needs, habits and behaviors of target users, and help to develop more effective marketing strategies and promotion plans.

2. Optimize product design: Network market segmentation can allow enterprises to have a deeper understanding of the needs and preferences of target users, which helps to optimize product design and improve product competitiveness and user experience. 3. Reduce marketing costs:

Online market segmentation can avoid businesses from wasting marketing resources on irrelevant people, thereby reducing marketing costs. 4. Improve brand loyalty: The online market can enable enterprises to better understand the behavior and preferences of target users, and provide services and products that are closer to the needs of users, thereby improving brand loyalty and user satisfaction.

Answer]: Many of the variables used to segment the consumer market can also be used to segment the enterprise market. The main subdivision variables are:

1) Human variables. industries, which industries should focus on buying this product; The size of the company, the size of the company that should be emphasized; address, which areas should be emphasized.

2) Business variables. technology, which customers should focus on; Users In the case of non-users, the focus should be on a large number of users, a small number of users, or non-users; Customer competence should focus on customers who need a lot of services, or customers who need very few services.

3) Procurement methods. Procurement functional organizations, whether they should focus on companies with a high concentration of procurement organizations or companies with a highly decentralized procurement organization; power structure, whether the focus should be on companies with a high concentration of procurement organizations, or financially dominant companies; the nature of the existing relationship, whether the focus should be on the company with which we have a strong relationship or the company that pursues the best; In the general procurement policy, the focus should be on companies that are willing to use leasing, service contracts, system procurement, or secret bidding; The purchase standard should focus on the pursuit of quality of the company, the service of the company, or the focus on the best of the company.

4) Situational factors. In case of urgency, should the focus be placed on companies that require rapid and sudden delivery of products for special purposes or provision of services; Special uses, whether the focus should be on companies whose products have a specific purpose; Order quantity, should focus on large orders, or small order companies.

5) Personality traits. the similarities between the buyer and the seller, whether the focus should be on companies whose people and values are similar to the company's; The attitude towards risk should focus on customers who dare to take risks or avoid customers; Loyalty, should we focus on companies that are very loyal to the best business.

Generally speaking, the enterprise market can be segmented through the above series of segmentation variables.

Summary. Hello dear, happy to answer your <>

What refers to the best market that a business is ready to enter after segmenting the online market: The online target market refers to the best market that a business is ready to enter after segmenting the online market. The network market is segmented <>

It refers to the enterprise on the basis of investigation and research, according to the difference in the purchase desire, purchase motivation and habits of online consumers, the network marketing market consumer groups are divided into different types of groups, and each consumer group constitutes a market segment of the enterprise.

What refers to the best market that a business is ready to enter after segmenting the online market.

Hello dear, happy to answer your <>

What refers to the best market signal midfield that enterprises are ready to enter after segmenting the network market: The network target market refers to the best market that enterprises are ready to enter after segmenting the network market with chain deficiency. The network market is segmented <>

It refers to the enterprise on the basis of the investigation and research, according to the difference between the purchase desire, purchase motivation and habits of online consumers, the network marketing market consumer groups are divided into different types of groups, and each consumer group constitutes a market segment of the enterprise.

The following is a related expansion, I hope it will be helpful to you: Definition of network market segmentation Network market segmentation refers to the enterprise on the basis of investigation and research, according to the differences in online consumers' purchase desires, purchase motives and habits and hobbies, the network marketing market is divided into different types of groups, and each consumer group constitutes a market segment of the enterprise. The online marketing market can be divided into several segments, each of which is made up of consumers who have roughly the same needs and desires.

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The basis for network market segmentation: 1. Geographical variables: that is, the market is segmented according to the geographical location and natural environment where consumers are located.

The reason why geographical variables are used as the basis for market segmentation is that consumers in different geographical environments often have different needs and preferences for the same envy products, and they will react differently to the marketing strategies and measures adopted by enterprises. 2. Demographic variables: that is, market segments are based on age, gender, family size, family life cycle, income, occupation, education, religion, race, nationality, etc.

3. Psychological variables: market segments according to psychological factors such as consumers' social class, lifestyle, and personality characteristics. 4. Behavioral variables:

Buyers are divided into different groups according to their level of understanding, attitude, usage and reaction to the product, which becomes a behavioral segment.

In the 50s of the 19th century, Wendell Smith, a famous American marketing scientist, proposed the concept of market segmentation, which provided a basis for enterprises to select target markets based on the market segmentation theory based on the theory of "multiple heterogeneity" of the market.

The network marketing market can be divided into several segments, each of which is made up of consumers who have roughly the same needs and desires. Within the same market segment, consumer demand is roughly the same, but there are obvious differences between different market segments.